RAVI GUPTAGraphic Design

KEY PROFESSIONAL STRENGTHS

Photography, Brand Identity, Concept Development, Layout Design,

Advertising & Branding, Promotional Campaigns

CONTACT DETAILS

34, Kamdhenu Apt., Swastik Society, navrangpura, Ahmedabad –

380009 | +91 9763300277

| ravi.design@gmail.com

PROFESSIONAL EDUCATION

Pursuing Post Graduation in Graphic Design from MAEER’s MIT Institute of Design, Pune, Maharashtra, INDIA

Bsc.(CA

& IT) from R.J.C.C, North Gujarat University, Patan, Gujarat.

PROFESSIONAL EXPERIENCE

Worked as Graphic Coordinator at romindia

inc., Ahmedabad

-

4 months (2003)

Worked as Free Lance Graphic Designer and assisted Mr. Vitthaal

Varia

(Varia

DDesign, Ahmedabad) in various commercial projects –

One year (2005 –

2006)

SOFTWARE PROFICIENCIES

Adobe Photoshop CS 2, Corel Draw X3, Adobe Illustrator CS 2 | Familiar with Flash 8.0, In-Design & Dream Weaver 4.0

“Simplicity is not the goal. It is the by-product of good idea and modest expectations”

- Paul Rand

ABOUT ME

• (L to R) Human Figure Sketching | Nature Drawing

• (L to R) Object Drawing | Analytical Drawing –

Free Hand Drawing studies to examine and analyze the shape, form, proportion

and geometry of man-made and natural objects.

SKETCHING

• (L to R) Form Rendering | Cross section rendering with different mediums

• (L to R) Color Wheel | Nature Form Simplification through lines

ELEMENTS OF FORMS, STRUCTURE & SPACE

• (L to R) Gradation with Lines | Movement of Lines in Grid | Lines in Nature | Creating own Grid

• (L to R) Composition in Grid | Pastel Color Scheme | Bright Color Scheme | Dark Color scheme

ELEMENTS OF FORMS, STRUCTURE & SPACE

• (L to R) Paper Bag | Corrugated Stool 1:1 scale | Unrealistic Object –

Flute made of paper | Flute made of Bamboo

• (L to R) Wrist Band using Bamboo Mat | Composition of Various forms made out of Paper | Bed made using Metal wire of

different thickness

MATERIAL STUDIES

• (L to R) Form Transformation using MDF and Thread | Exploring materials like Bamboo, Walnut Wood and Hard Wood using

Wood Lathe Machine | Tenan

& Mortise joinery

MATERIAL STUDIES

• Creating Typeface which i named as “Dia

Digilets”

where Dia

stands for Diamond, Digi

stands for Digital and Lets stand for

Letra

Set | Exploration of the same through adding an element or distortion

• Word Expression using the Word “CUT”

TYPOGRAPHY

Anticipation Artistic Conceptualization Creativity Experimental Expressive

Flexible Hard worker Imagination Observer Relevance Self-Improvement

• Here I have chosen the concept of playing cards to promote the

thirteen important qualities of a designer, a couple of which Ipossess and the few are I am working on

• Why Cards? –

“I believe Playful dynamic things are more memorable than static objects”

SELF PROMOTIONAL PIECE

Visualization Back Ground

Joker Joker

PACKAGING

• The Packaging of the card had to be exclusive to stand different from other Pack of Cards, so I used wood to give it a more elegant feel.

SELF PROMOTIONAL PIECE

• The theme chosen was Patterns and Textures in Nature

PHOTOGRAPHY

• The theme chosen was Patterns and Textures in Nature

PHOTOGRAPHY

• The theme chosen was Patterns and Textures in Nature

• The second theme chosen was Portraits

PHOTOGRAPHY

RE-DESIGNING HUGGIES PACKAGING

• A team project between one learner from Product Design and one from Graphic Design. Both of them were assigned to their

respective jobs

• The basic idea was the Fresh Graphic application with respect to the size and structure of the Packaging.

Packaging 1 Packaging 2

Graphics for Packaging 1

PACKAGING GRAPHICS

Graphics for Packaging 2

RE-DESIGNING HUGGIES PACKAGING

• A team project between one learner from Product Design and one from Graphic Design. Both of them were assigned to their

respective jobs

• The basic idea was the Fresh Graphic application with respect to the size and structure of the Packaging.

PACKAGING GRAPHICS

Band Name : “TREES ON FIRE”

• Brand Identity –

Integrating an Organic form with an embarked expression in their name creates impact

• Stage Back Drop –

Suggests Band’s Philosophy –

“Freedom from all unnecessary complexities and limitations in life”

PROMOTIONAL CAMPAIGN

• Poster –

The upcoming band was launching its first music release at a hypothetical rock show to be held at Pune

Rock

Festival and hence i integrated their title track “World We Live In”

through a visual to follow a theme with.

• CD Cover –

Because it was their first music release I thought of introducing the band members inside the CD cover

PROMOTIONAL CAMPAIGN

• Newspaper Ad -

Following the Poster for people to relate with at public spaces

and at the hypothetical show venue

• T -

shirt –

For band’s promotion –

can be distributed / sold to Fans or can also be an ideal wear for the youth

• Show Ticket

PROMOTIONAL CAMPAIGN

• As a part of visual identity course we were asked to do the Integration of One Digit and One Alphabet to explore and

understand the composition and balance of two different forms

VISUAL IDENTITY

Mr. Gaurav

Khare

requires an identity which should reflect the three key adjectives of his personality as per the preference given:1) ORGANIZED 2) AMBITIOUS 3) HELPING

Can be used in merchandising, stationary and corporate use | Can

be scaled up and scaled down to any size and can be printed to ay material | Maximum two to three colors can be used and no pictorial image should be used.

VISUAL IDENTITY

CLIENT BRIEF

Should not appear monotonous like other companies logo | Should be bold & symbolic | Elements from Nature can be included but should not give the feel of beach & resorts | Not more than two colors | Should give the essence of refreshment | The type should be free and relaxing

Existing Identity

CORPORATE IDENTITY

• Cover page design for the Outlook Magazine

• Any current subject was suppose to be take for the theme

PRINT DESIGN

• Cover page design for the Outlook Magazine

• The subject was given by the Course Faculty -

“Hyderabad’s new Airport all set to take off”

PRINT DESIGN

• Product Catalogue for Hero Honda Hunk ( Option 1 )

• Nobody buys a vehicle through a catalogue. Details from the demonstrator and the demonstration is always and obviously required. So here I have given more emphasis to the new & exclusive features of the bikes which makes it stand different fromothers.

PRINT DESIGN

• Product Catalogue for Hero Honda Hunk ( Option 2 )

• Less emphasis is given to the color options.

• I have also suggested a new Punch line for the brand

PRINT DESIGN

• Objective : Creating Print Ad for Buttons with a Hypothetical Brand Name.

• Here I have tried various applications with different layouts and Captions

PRINT DESIGN

• Objective : Creating a Newspaper AD of 100cc by visualizing the

given headline caption and trying different layouts with same

visual image and body copy

• The caption “Whenever you see colors, think of us”

is a registered trademark of Jenson & Nicholson. Here the usage

is limited

to class assignment purpose only.

PRINT DESIGN

• Objective : Designing the forthcoming quarterly in house college magazine ( 8 Pager) called “DENT”

for MIT Institute of Design.

PRINT DESIGN

• Objective : Designing the college admission brochure for forthcoming Admission year

PRINT DESIGN

• Commercial Campaign for Garnier

Fructis

• Brief : Product –

Garnier

Fructis

Hair Fortyfying

Shampoo | Caption –

“For Long & Strong Hair”

| Target Audience –

UrbanMiddle Class Females aging from 20 to 30 years

• Hoarding | Bus Shelter | Bus Panels Front /Back | Carry Bag

COMMERCIAL CAMPAIGN

• Commercial Campaign for Garnier

Fructis

• Sign Board | Magazine Ad | POP –

Cut Out Stand | Newspaper Ad | Poster

COMMERCIAL CAMPAIGN

• Social Campaign for Global Warming

• Brief : ILLUSTRATIVE

• A3 size Poster | 100 CC Newspaper Ad | 200 CC Newspaper Ad | Hoarding 10’

by 30’

SOCIAL CAMPAIGN

• ALTERNATIVES

• Brief : ILLUSTRATIVE

• A3 size Poster

SOCIAL CAMPAIGN

• Visual Merchandising for the Music venture by Fastrack

(a company which manufacture watches and eye gears)

• Brief : Diversification to a new venture under same title brand

| Suggesting the name and brand identity for the new venture |Creating the ambience of the store.

VISUAL MERCHANDISING

• Visual Merchandising for the Music venture by Fastrack

(a company which manufactures watches and eye gears)

• Brief : Diversification to a new venture under same title brand

| Suggesting the name and brand identity for the new venture |Creating the ambience of the store.

VISUAL MERCHANDISING

“I am still learning” - Michel angelo

+91 9763300277 / ravi.design@gmail.com