Sunil Talekar- M. Sc.

BACKGROUND

His name was pronounced Loo-ball-in,

with the accent on the loo. Herbert

Frederick

Born 17. 3. 1918 in New York, USA.

He was left handed and colour blind,

very quiet.

Herb one of twin son.

Work as a graphic designer,

typographer, type designer, teacher.

He was political designer but never

radically so.

Died in 1981.

MOVEMENT

Both of his parents was musical talented, his mother was a

singer and his father is trumpet player in a orchestra.

The onset of the 1930s children should seek financially secure

profession.

Herb was rejected on account of his extremely low grades.

After showing aptitude of art Herb instead at a free art

school.

He success in the calligraphy class.

He was one of the best student and began his professional

career working for small studio and advertising agency.

STYLE : ARTISTIC

Truly was a modern graphic

designer in his time.

Developed the idea of the

designer as an author.

Nonconformist

Lubalin’s best work in “

Frozen in a Moment ”

between the modernism of

the 1960s and the art deco

revival of the 1970s

WORK

Worked a lot in advertising

He loved to write headlines

Designed 4 typefaces:

ITC Avant Garde Gothic (1970)

Ronda (1970)

Lubalin Graphic (1974)

ITC Serif Gothic (1974)

PUBLICATIONS

EROS (1962)

FACT (1964)

AVANT GARDE (1968)

"Black and White" on Eros magazine. EROS

FACT:

Avant

grade

HERBERT F. (HERB) LUBALIN

Lubalin established his own design firm, Herb Lubalin, Inc., in 1964. He not only revolutionized the norm of traditional copy-driven advertising but also pushed beyond the limits that inhibited existing magazines, both in form and content. He created groundbreaking corporate identities for LSC&P, Mother & Child, Marriage and Families, and the highly influential typeface, ITC Avant Garde.

HERBERT F. (HERB) LUBALIN

onts: ITC Avant Garde Gothic® (with

Carnase, Gschwind, Gürtler,

Mengelt, 1970–77), Ronda®

(1970), Lubalin Graph® (1974), ITC

Serif Gothic® (with Tony DiSpigna,

1974).

HERBERT F. (HERB) LUBALIN

Publications include:

Gertrude Snyder, Alan

Peckolick "Herb

Lubalin. Art Director,

Graphic Designer and

Typographer", New

York 1985.

HERBERT F. (HERB) LUBALIN

* TYPOGRAPHY – An

Encyclopedic Survey of Type

Design and Techniques

Throughout History by

Friedrich Friedl, Nicolaus Ott

(Editor), Bernard Stein,

published by Könemann

Verlagsgesellschaft mbH.

HERBERT F. (HERB) LUBALIN

Most people recognize the name Herb Lubalin in association with the typeface Avant Garde. And he was the typographer and designer behind its creation, after the success of Avant Garde Magazine and its typographic logo. But, his career spanned a much wider scope than that. One of the people behind the culture-shocking magazines Avant-Garde, Eros and Fact, he was a constant boundary breaker on both a visual and social level. Part of the founding team of the International Typeface Corporation (ITC) and the principal of Herb Lubalin, Inc it was hard to escape the reach of Herb during the 1960s and 70s.

ACCOMPLISHMENT

Advertising art director starting in the 1940’s : Reiss

Advertising, and Sudler and Hennessey.

Elected to New York Art Director Club Hall of Fame in 1977,

awarded 62nd AIGA Medal in 1981.

Awarded the TDC Medal, the award from the Type Directors

Club in 1984.

Publications designers, Saturday post, Eros, Avant Garde,

Upper and Lower Case (U&Ic) magazines.

Typographic designers. Avant Garde Gothic, Busorama,

Lubalin Graph, Ronda, Serif Gothic.

CONTRIBUTION

He is inspirational today to

designers desiring to create truly

modern and inventive design.

The design and typefaces

Lubalin created were incredibly

inventive.

The Herb Lubalin Study Center

of Design and Typography at

the Cooper Union is named for

him.

HERBERT F. (HERB) LUBALIN

Thanks