Graphics and Graphics and LOGOSLOGOS

Bristol Community CollegeBristol Community CollegeBusiness Creativity

Sources: Non-Designers Design Workshop

1 Raster• Dots

2 Vector • Drawn by a mathematical formula

Graphics and LOGOSGraphics and LOGOS

REVIEW: GraphicsTwo basic forms of IMAGES

Graphics and LOGOSGraphics and LOGOS

GRAPHICSSaving Graphics for PRINT TIFF (Tagged Image File Format) EPS (Encapsulated Post Script)

Graphics and LOGOSGraphics and LOGOS

GRAPHICSSaving Graphics for WEB

GIF (Graphics Interchange Format) JPEG (Joint Photographic Exports Group) PNG (Portable Network Graphics)

Graphics and LOGOSGraphics and LOGOS

Resolution and Linescreen (LPI)

Linescreen: aka frequency or lines per inch• Printed lines per inch horizontally and vertically

Formula: Image resolution = 2 x LPI

Graphics and LOGOSGraphics and LOGOS

Resolution and Linescreen (LPI)

Inkjet: resolution no more than 1/3 resolution of printerExample: Printer - 720 dpi Resolution = 240 ppi

Laser printer 65 or 85 lpi = 130 or 170 ppi

Newspaper 85 - 120 lpi = 170 - 240 ppi

Quick print, copies 100 - 120 lpi = 200 - 240 ppi

Glossy magazine 150 lpi = 300 ppi

Offset pinting 150 lpi = 300 ppi

Display books 175 lpi = 350 ppi

Museum quality art books 200 lpi = 400 ppi

Graphics and LOGOSGraphics and LOGOS

Resizing Graphics

• Resize an image when scanning, not in image editing software.

• Adding more resolution • Scanning Formula: (final width / original width) x final ppi = scan ppi Example: (8 inches / 4 inches) x 300 ppi = 600 ppi

Graphics and LOGOSGraphics and LOGOS

What is a Logo?

A logo creates a unique identity by condensing a complex communication concept into its simplest and most effective form.

Graphics and LOGOSGraphics and LOGOS

A logo should…

Be attention-getting Be simple Communicate effectively Look good in both color AND black & white Reproduce well in all the media it will be used

on

Graphics and LOGOSGraphics and LOGOS

All Type Logos

With over 8,000 Typefaces available, there is no excuse for using standard issue computer fonts

There are lots of other designers using these fonts as well - how will your design stand out?

CONTRAST - Combine typefaces Remember your type relationships: concordant;

conflicting; contrasting

Graphics and LOGOSGraphics and LOGOS

Techniques

Tweak a letterform out of the ordinary:• Addition or subtraction to a character• Illustrative• Letterforms interact

Graphics and LOGOSGraphics and LOGOS

Techniques

Add Elements:• Combination of symbol and typeface• Simple shapes• Creates a unique identity• Proximity - keep elements with logotype

Graphics and LOGOSGraphics and LOGOS

Techniques

Add Clip Art:• Manipulate clip art to create a unique look• Use images, illustrations and picture fonts• Remember that it must reproduce well in

black & white

Graphics and LOGOSGraphics and LOGOS

File Types

Different files for different purposes:• High quality printing - more complex

Full color Magazines, brochures, etc. tiff file

• Low resolution - less complex web use gif, png, jpeg files

• Black & White version - simple newspaper, copy machines, faxes tiff, jpeg files

Graphics and LOGOSGraphics and LOGOS

Web Resources

adobe.com - download trial software logodesign.com - links, articles, news, blogs,

resources allgraphicdesign.com - tutorials, various

resources desktoppub.about.com