grass roots presentation july 2011

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    Grassroots Advocacy Program

    2011

    July 2011

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    The Grassroots Advocacy Program

    The HAC Grassroots Program assists Hoteliers to:

    become politically active in each of Canadas 308 ridings

    establish professional and personal relationships with elected

    officials

    ensure issues make the National Agenda

    become the constituent their MP knows, trusts and wants to

    hear from

    You are the most effective lobbyist for the lodging industry. You arethe expert on lodging issues and your Member of Parliament wants to

    hear from you.

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    2010 Tourism accounted for 1.6 million jobs, 9.2% of all jobs inCanada

    Tourism is tied in 3rd position of top job creators with manufacturingonly exceeded by retail with 2 million jobs and healthcare and socialassistance at 1.7 million

    Tourism is bigger than construction, finance and education

    Tourism is the fastest growing industry in the world

    The Grassroots Advocacy Program

    TOURISM FACTS & FIGURES

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    The Grassroots Advocacy Program

    Engaging our Provincial Association Members in an outreachcampaign.

    Educating new Ministers and MPs as they learn new roles and

    responsibilities as Ministers, Parliamentary Secretaries and CommitteeMembers.

    There is no Anti-Tourism lobby

    In each province HAC will identify: MPs and their political affiliations

    Ministers

    Leaders of the Opposition Parties

    Parliamentary Secretaries

    Critics

    Committee & Caucus Chairs

    PROCESS

    Provincial Members

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    The Grassroots Advocacy Program

    In each province HAC will identify: MP and their political affiliations

    Ministers

    Leaders of the Opposition Parties

    Parliamentary Secretaries Critics

    Committee & Caucus Chairs

    Corporate Members

    Through the HAC, Corporate Members will be engaged across Canada

    Corporate Members will work with their GMs in consultation with theProvincial Association.

    PROCESS

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    www.hotelassocation.ca/grassroots:

    Policy documents and Ask

    How Ottawa Operates

    Pre and post meeting advisories

    Follow up requirements

    Meeting status reports (updated bi-weekly)

    The Grassroots Advocacy Program

    http://www.hotelassocation.ca/grassrootshttp://www.hotelassocation.ca/grassroots
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    Question: Can I really learn to do grassroots/advocacy?

    Answer: A resounding YES.

    Advocacy Definition: Telling your story to a decision maker with theexpress purpose of compelling that person to do (or not do) something. A

    verbal support or argument for a cause, policy that:

    Takes time

    Is personal in your own style and comfort level

    Grounded in the establishment and fostering of good relationshipswith those you have the ability to affect change

    Requires the foundation of trust

    The Grassroots Advocacy Program

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    FOUR ELEMENTS OF AN EFFECTIVE ADVOCACY STRATEGY

    1. Identify the issues effecting your property

    2. Develop your key messages

    3. Decide the means by which your key messages will be delivered

    4. Presenting your one ASK

    The Grassroots Advocacy Program

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    HOW OTTAWA OPERATES

    A primer on legislative fundamentals including:

    The structure of the Canadian Government

    How a Bill becomes law

    Roles and responsibilities of MPs

    The Prime Minister

    Cabinet Ministers

    Ministers & Committees

    Ministers of State

    Parliamentary Secretary

    Standing Committees

    The Grassroots Advocacy Program

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    THE POLICY DOCUMENT - RESTORING CANADA TO THE TOP TEN

    Canadas Tourism Industry:

    An engine of job creation

    Can drive economic growth across Canada

    The fastest growing sector in the global economy

    The Grassroots Advocacy Program

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    THE POLICY DOCUMENT - RESTORING CANADA TO THE TOP TEN

    Canadian Tourism:

    While the global pie is getting bigger, Canadas share is shrinking

    The Canada Brand is #1, however we are 15th in foreign arrivals. (source:FutureBrand Index) Strong Brand interest is not converting into arrivals

    In 2000 Canada was the 7th most popular destination in the world with a traveldeficit of just over $1 billion. Today the travel deficit is $13 billion and we are in15th place.

    Taxation and Visa policies are the biggest barriers to entry

    Between 2002-2009 almost all countries posted international tourist arrivalgains except Canada

    Restoring Canada back in the top 10 would bring 5.7 million more visitors, $5.2billion in revenue and 46,900 more jobs. It would generate $1.5 billion in newtaxes.

    The Grassroots Advocacy Program

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    THE POLICY DOCUMENT - RESTORING CANADA TO THE TOP TEN

    Canada cannot realize its full potential under the current structure.

    Canada requires:

    1. An improved Visa system and more competitive air access. This willalso assist the availability of people to work in lodging industry underthe federal Temporary Foreign Workers Program

    2. Sustained funding for the Canadian Tourism Commission.

    The Grassroots Advocacy Program

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    The Grassroots Advocacy Program

    THE POLICY DOCUMENT - THE ASK

    1. Tourism is one of Canadas largest employers, however it haslost market share. By enhancing Canadas promotion abroad,

    supporting more competitive air access and by improvingVisa processes we can win back market share in tourism andcreate thousands of jobs.

    2. [Insert provincial/regional backyard Ask]

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    The Grassroots Advocacy Program

    www.hotelassociation.ca/grassroots

    http://www.hotelassociation.ca/grassrootshttp://www.hotelassociation.ca/grassroots