grassroots government relations be the difference talk the difference make a difference co-operating...
TRANSCRIPT
![Page 1: GRASSROOTS GOVERNMENT RELATIONS Be the difference Talk the difference Make a difference Co-operating to Build a Better West Conference Saskatoon, Saskatchewan](https://reader036.vdocument.in/reader036/viewer/2022081518/5517f29955034693228b466e/html5/thumbnails/1.jpg)
GRASSROOTS GOVERNMENT RELATIONS
Be the difference Talk the differenceMake a difference
Co-operating to Build a Better West ConferenceSaskatoon, Saskatchewan2 November 2012
![Page 2: GRASSROOTS GOVERNMENT RELATIONS Be the difference Talk the difference Make a difference Co-operating to Build a Better West Conference Saskatoon, Saskatchewan](https://reader036.vdocument.in/reader036/viewer/2022081518/5517f29955034693228b466e/html5/thumbnails/2.jpg)
Credit Union Central of Canada
359 credit unions and caisses populaires
Provincial / Regional
National
Local
![Page 3: GRASSROOTS GOVERNMENT RELATIONS Be the difference Talk the difference Make a difference Co-operating to Build a Better West Conference Saskatoon, Saskatchewan](https://reader036.vdocument.in/reader036/viewer/2022081518/5517f29955034693228b466e/html5/thumbnails/3.jpg)
Explaining Ottawa
Responsibilities
Opportunities
Challenges
![Page 4: GRASSROOTS GOVERNMENT RELATIONS Be the difference Talk the difference Make a difference Co-operating to Build a Better West Conference Saskatoon, Saskatchewan](https://reader036.vdocument.in/reader036/viewer/2022081518/5517f29955034693228b466e/html5/thumbnails/4.jpg)
Explaining credit unions
Education
![Page 5: GRASSROOTS GOVERNMENT RELATIONS Be the difference Talk the difference Make a difference Co-operating to Build a Better West Conference Saskatoon, Saskatchewan](https://reader036.vdocument.in/reader036/viewer/2022081518/5517f29955034693228b466e/html5/thumbnails/5.jpg)
Getting heard in Ottawa
1. Hired lobbyists2. In-house lobbyists3. Grassroots advocacy
![Page 6: GRASSROOTS GOVERNMENT RELATIONS Be the difference Talk the difference Make a difference Co-operating to Build a Better West Conference Saskatoon, Saskatchewan](https://reader036.vdocument.in/reader036/viewer/2022081518/5517f29955034693228b466e/html5/thumbnails/6.jpg)
Federal government relations in 2010
StrengthsLocal, expertise,
difference
WeaknessesMisunderstood, perceived
as not relevant, small reach
OpportunitiesFCU, need for FI diversity,
“Bank Transfer day”.
ThreatsFCC & other Crowns, regulatory burden, response to crisis.
![Page 7: GRASSROOTS GOVERNMENT RELATIONS Be the difference Talk the difference Make a difference Co-operating to Build a Better West Conference Saskatoon, Saskatchewan](https://reader036.vdocument.in/reader036/viewer/2022081518/5517f29955034693228b466e/html5/thumbnails/7.jpg)
Why grassroots?
Uses our strengths to build relationships with legislators.
![Page 8: GRASSROOTS GOVERNMENT RELATIONS Be the difference Talk the difference Make a difference Co-operating to Build a Better West Conference Saskatoon, Saskatchewan](https://reader036.vdocument.in/reader036/viewer/2022081518/5517f29955034693228b466e/html5/thumbnails/8.jpg)
Using our strengths
Local
Expertise
Difference
![Page 9: GRASSROOTS GOVERNMENT RELATIONS Be the difference Talk the difference Make a difference Co-operating to Build a Better West Conference Saskatoon, Saskatchewan](https://reader036.vdocument.in/reader036/viewer/2022081518/5517f29955034693228b466e/html5/thumbnails/9.jpg)
Using our strengths
Local• A branch in
almost every riding
• Responsive to constituents
Expertise
• Understand local economy
• Authority
Difference
• Memorable stories
• Connect
![Page 10: GRASSROOTS GOVERNMENT RELATIONS Be the difference Talk the difference Make a difference Co-operating to Build a Better West Conference Saskatoon, Saskatchewan](https://reader036.vdocument.in/reader036/viewer/2022081518/5517f29955034693228b466e/html5/thumbnails/10.jpg)
What is the CU Nation?
A coordinated grassroots advocacy network for the credit union system.
![Page 11: GRASSROOTS GOVERNMENT RELATIONS Be the difference Talk the difference Make a difference Co-operating to Build a Better West Conference Saskatoon, Saskatchewan](https://reader036.vdocument.in/reader036/viewer/2022081518/5517f29955034693228b466e/html5/thumbnails/11.jpg)
Who is the CU Nation?
Regular people with regular jobs at credit unions right across Canada who just happen to be passionate about the difference their credit union makes.
![Page 12: GRASSROOTS GOVERNMENT RELATIONS Be the difference Talk the difference Make a difference Co-operating to Build a Better West Conference Saskatoon, Saskatchewan](https://reader036.vdocument.in/reader036/viewer/2022081518/5517f29955034693228b466e/html5/thumbnails/12.jpg)
Who is the CU Nation?
SaskCentral26%
Atlantic Central
24%
Manitoba Central14%
Central 1 (BC)9%
Alberta Central9%
Central 1 (ON)8%
Other9%
l'Alliance2%
Advocates (as of November 1)
![Page 13: GRASSROOTS GOVERNMENT RELATIONS Be the difference Talk the difference Make a difference Co-operating to Build a Better West Conference Saskatoon, Saskatchewan](https://reader036.vdocument.in/reader036/viewer/2022081518/5517f29955034693228b466e/html5/thumbnails/13.jpg)
Making a difference
In-riding advocacy• “Hike the Hill at Home”; BBQs;
etc.
“Hike the Hill” in Ottawa
Arm-chair advocacy• Messages by email or Twitter
![Page 14: GRASSROOTS GOVERNMENT RELATIONS Be the difference Talk the difference Make a difference Co-operating to Build a Better West Conference Saskatoon, Saskatchewan](https://reader036.vdocument.in/reader036/viewer/2022081518/5517f29955034693228b466e/html5/thumbnails/14.jpg)
Supporting the Nation
Information• “The Advocate” e-newsletter
Training• Webinars, conferences
Advocacy• Action Alerts, briefing notes,
messaging and info about your MPs.
![Page 15: GRASSROOTS GOVERNMENT RELATIONS Be the difference Talk the difference Make a difference Co-operating to Build a Better West Conference Saskatoon, Saskatchewan](https://reader036.vdocument.in/reader036/viewer/2022081518/5517f29955034693228b466e/html5/thumbnails/15.jpg)
Why now?
You don’t wait until you are thirsty to dig a well.
![Page 16: GRASSROOTS GOVERNMENT RELATIONS Be the difference Talk the difference Make a difference Co-operating to Build a Better West Conference Saskatoon, Saskatchewan](https://reader036.vdocument.in/reader036/viewer/2022081518/5517f29955034693228b466e/html5/thumbnails/16.jpg)
GRASSROOTS GOVERNMENT RELATIONS
Co-operating to Build a Better West ConferenceSaskatoon, Saskatchewan2 November 2012
Kevin DorseManager, [email protected]