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Simply Smarter Communications™

VOCALYST™ March 2011

Secret • Revenue Freeze FY12 Plan • January 24, 2011

Contents

What is Vocalyst?

Does the Market need it? • Target Audience

Using Vocalyst Features: • SMS • Email • RSS Feeds • Social Media (Twitter, Evernote)

Out of Box Experience

Competitive Landscape

Launch Details

The Future for Vocalyst

2


Vocalyst? Explained

Secret • Revenue Freeze FY12 Plan • January 24, 2011 4


A Bright Idea Human + Technology = Successful communication

5


What is Vocalyst

“Think of Vocalyst as a personal assistant built into your M1100 headset. When you want to do

something and you need to be hands free, simply call Vocalyst using voice commands, say you want to

do and it gets done”.

“Best of all, you can access this service in your local language”

6


What is Vocalyst?

7

A new, simple 3 step system to make communicating more efficient when you’re

“on the go”


What is Vocalyst?

1. A Voice Service integrated with Plantronics Headsets • Voice commands for email, reminders, Facebook etc. • Available with M1100 • “Call Vocalyst” to access the service once registered

2. An application for smartphones • Blackberry and Android • Reads incoming text messages while connected to headset • Sends “I’m driving” reply automatically when app is activated • Integrates with voice service (device contacts)


M1100


M1100

10

“When combined with the Vocalyst voice‐and‐text service, the headset yields a practically magical, nearly hands‐free user experience”. (10.18.2010)

UP TO

4HRS TALKTIME

UP TO

7DAYS STANDBY

9G WEIGHT

What Makes it Different? • 3 Mics for superb noise cancelling performance • A2DP – stream stereo, GPS and Podcasts • Voice Commands • Extensive Voice Alerts • iPhone Battery meter • On/Off switch to preserve battery life • Excels in “receive performance” • Hands free call answering •M1100 is the only headset to offer 1 year free Vocalyst service

Dedicated Voice

Button


Market Need. Explained


WW smartphone shipments rose 30% YOY, record 53M units in Q4’09

Smartphone shipments for 2009 grew at a 15% rate, amid the global recession

In 2009, smartphones represented approximately 15% of all mobile phones

Smartphone users are the heaviest buyers of hands‐free products …..


Because in most countries there is legislation which

penalises drivers for using their mobile.

Situations Where Use Hands Free Accessories

12%

14%

14%

19%

42%

44%

44%

0 20 40 60 80 100

While Working AtYour Desk

While At Home

While WalkingTo/From The

Office

While OutShopping/Running

Errands

In Your Car DrivingTo/From Work

While Traveling

In Your Car DrivingFor Errands/Social

Reasons

….and they use those products while travelling


Don’t text whilst driving

Stay safe and legal while you get the most out of your smartphone. Never miss an , have it read as soon as it arrives and send an automatic reply

“I’m driving at the moment. Your text was read to me by Vocalyst”


3 Reasons to Use Vocalyst?

15

3 Do More

2 Drive Safely

1 Be productive “Be productive and stay connected while on the

move”

“Use your voice to communicate, organise, send reminders and

update your social space”

“Stay safe and drive within the

the move”

“Hands fee and Eye free Email, SMS”

“Do more with your headset”

“Think of it as an assistant within your headset”


Vocalyst is ideal for….

16

The Social Networkers

They use social media ( as a way of making their world portable. Now they can enter that world with voice, when their hands are not free to do the talking.

They are always out and about but never without their smartphone, which links them to their business and social life.

Mobile Professional

They are knowledge based workers who rely heavily on voice. They work anywhere, anytime and need a headset to rise to the challenge.


Vocalyst Features. Explained


Vocalyst: Basic Plan

Free for 1 year only with the M1100


SMS Explained

1. Have your read aloud to you

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3. Initiate text messages by upgrading to the Vocalyst Pro version for an additional $3 pcm

2. Let the Vocalyst App reply to your text messages with “I’m driving at the moment. Your text was read to me by vocalyst”


Email Explained

Don’t waste a second…have your read to you when your on the go.

Send a quick email or provide a instant reply even when you are out and about.

Your email will be delivered as an audio file to the recipient. And you will receive a copy of the audio file too!

20


RSS Feeds Explained

English French German Spanish News Guardian

Telegraph Daily Mail The Times The Independent

Le Point Le Parisien Le Figaro: Le Monde L’echo Abitibien Cyber Presse

DW World (Int’l) DW World (DE) Bild Express

El Pais (Spain): El Pais (US) El Pais (US) ABC (Spain) ABC (Int’l) CNN Mexico CNN Chile

Sports Guardian Telegraph Daily Mail The Independent

Le Point Le Parisien Le Figaro Le Monde L’echo du nord Cyber Presse

DW World Bild Express

El Pais ABC AS.com

Finance Guardian Telegraph Daily Mail The Independent

Le Point Le Parisien Le Figaro Investir La Tribune Le Monde Economie Cyber Presse

DW World Express

EL Pias ABC

Weather Local setting Local setting

Local setting

Local setting

21


Social Media Explained

22

Your Facebook updates and tweets are delivered as audio files to your and pages, which are personalised with the sound of your voice

Tweet and you’ll be heard… literally!

The ultimate Facebook signature… …your voice.


Social Media Packages Explained

23

FEATURE Basic Package

Pro Package

Post as Audio File

Post as audio with transcribed text Listen to updates


Vocalyst Pro

The main 3 advantages for the Pro Version: 1. Convert your voice to text

2. Control your calendar

3. Send an SMS

24


Out of Box Experience. Explained


Getting Started – Activation & Language Update

Logon to the myheadset webpage and use the USB charger to:

1. Specify your preferred language for voice alerts/commands

2. Select your country of residence to ensure you dial a local number


Getting Started – Account Settings

1.Go to plantronics.com/myheadset and type in your unique 10 digit activation code

2. Click on the Activate

3. Customise Account Settings

Get welcome and when registered


Home Page

Users can see a list of all the applications available to them:

Simple set up:

1. Click on ‘settings’ and select from the options given.


Quick Reference Guide

Users will also be able to see a full list of commands.

If there not sure how to instruct Vocalyst to do something, they can find out on the quick reference section on the vocalyst webpage.


Supporting the End User


Typical Support Issues

We expect most issues to come by email but here are typical issues:

‐ Activation problems (can’t find, lost code)

‐ Login problems (can’t log in)

‐ Setup problems (email setup, contacts)

‐ Account and billing queries

‐ General queries: “can I”, “how do I”


CUSTOMER QUERY

Vocalyst Support Process

[email protected] Support Team


Self Support with FAQ

33

All your questions

pre‐empted… all 75 of them.


Competitive Landscape. Explained


Contender I

35

Compatible: Motorola Finiti, CommandOne & Roadster devices Language Capability: English (US) Best Feature: Customise the automatic reply Biggest limitation: You can only ‘reply to an SMS, not instigate one’ Reviews: Poor. ‘Used to only work once in a while, now it doesn't read any texts. I've tried almost everything and can't get it to work


MotoSpeak: Overview

36


Contender II

37

Compatible: ‘ERA’ and ‘Icon™’ Language Capability: English, Spanish, French ,German Best Feature: A Dial App allows you to change the audio for voice alerts and reads the caller ID Biggest Limitation: You can only have 1 Audio App and 1 Dial App loaded at a time. Reviews: The Dial and Voice Apps are ‘gimmicky’* and My Talk wouldn’t work with Android 2.0

* http://www.droidblog.net/903/review‐jawbone‐icon/


My Talk Overview

38

Vocalyst Vocalyst II My Talk

Smartphone Application

SMS text Listen Listen/Send X

Email Listen/Send

Restrictions None None None

Platform Android > 2.0 Blackberry

Android > 2.0 Blackberry

Android > 2.2 Blackberry

Dial Services (Any Phone)

Email Listen/Send Listen/Send *Dial2Do account required

Services Audio Reminders Twitter/Evernote

Audio Reminders Facebook/Twitter/Evernote

X* *Dial2Do account required

RSS Feeds News/Sports Finance/Weather

News/Sports Finance/Weather

Language Support

Voice Commands English, French, German, Spanish

English, French, German, Spanish X* *Dial2Do account required (English only)

Voice Alerts English, French, German, Spanish

English, French, German, Spanish

English (x12 variations), German, Spanish


The Official Launch. Explained


3 Stage Launch

40

3 In Stores

2 Press

Release

1 Channel Launch

All your questions answered…“What is vocalyst, who is it for and why should we stock

it?”

“The official press release will

introduce the new vocalyst service with Plantronics’ latest headset”

“The M1100 vocalyst headset will be available to purchase in store & online…helping you get the most out of your long summer days”

17th May 2011 28th June 2011 2nd July 2011


The future with Vocalyst

41


The Future: Vocalyst

Future Updates for the service – Free For Life of product – Mobile centric activation & setup – Listen and send SMS on Basic on And. & BB – Access to Corporate email on And. & BB – Manage “whispering” – Improved voice recognition and transcription

http://vocalyst.dial2do.com/

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