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Grayaa ’s’SportingnJournal
VOLUME THIRTY-NINE ISSUE 1 MARCH/APRIL 2014
TheFlyll FiFFshingn Eg dition
GSJMG_1403MA_cover1sub.indd c1 1/8/14 4:35:25 PM
2015 Media guide
There is a refreshing intelligence to
Gray’s Sporting Journal, a sophis-
tication lacking in other hunting
and fishing publications. Call it an
integrity for the outdoors, an editorial passion that
makes even the most accomplished sportsman
long for the next cast or covey rise. Gray’s captures
the sporting life in a way no other magazine can,
reaching deep into the reader’s soul and instilling
the essenCe of refined sporting traditions.
We’ll leave the how and where to others. Gray’s
explores the “why.”
Yes, Gray’s is unique. Think about it,
a literary magazine of great beauty and elegance
that most any sportsman can enjoy, but one that is
saluted by the publishing world at large as the best
in its field. no other sporting periodical can make
that claim.
Gray’s editors, columnists, contributors, artists,
and photographers are not just doing a job, they
are doing what they love—writing, painting, and
photographing the world they most prefer to be
part of, the world of hunting and fishing.
no other writer portrays life
on the water with the energy and
inTelleCT of Gray’s
angling columnist Miles nolte.
And our best-read columnist,
shooting editor Terry Wieland,
knows his field as well as he
knows how to communicate that
Grayaa ’s’SportingnJournal
VOLUME THIRTY-NINE ISSUE 1 MARCH/APRIL 2014
TheFlyll FiFFshingn Eg dition
GSJMG_1403MA_cover1sub.indd c1
1/8/14 4:35:25 PM
Grayaa ’s’SportingnJournal
VOLUME THIRTY-NINE ISSUE 3 JULY 2014
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5/7/14 3:47:52 PM
Smart sportsmen love A Smart Magazine
GRAY’SBEST
Our annual “Gray’s Best”
awards are the most coveted editorial
distinction in the industry.
Grayaa ’s’SportingnJournalVOLUME THIRTY-NINE ISSUE 4 AUGUST 2014
TheBird Huntingn Edition
GSJMG_1408AU_cover1sub.indd c1
6/6/14 8:46:13 AM
Grayaa ’s’SportingnJournal
VOLUME THIRTY-EIGHT ISSUE 5 SEPTEMBER/OCTOBER 2013
TheBig GameEdition
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7/31/13 2:52:16 PM
There’s Gold down TherePhotography by Adam Tavender
10 · Gray’s Sporting Journal · www.grayssportingjournal.com
July 2014 · 11
Photography by Denver Bryan
Prince of the Pines
28 · Gray’s Sporting Journal · www.grayssportingjournal.com
July 2014 · 29
information to a wide variety of well-travelled,
upscale and sophisTiCATed shooting
enthusiasts. Book reviewer Chris Camuto? What a
strength for any magazine; an articulate sportsman
who loves words and ideas and has a passion for
good, solid reporting. our new wild-game cooking
columnist, Martin Mallet, offers a fresh take on the
bounty of woods and waters.
Gray’s features are truly the crème de la crème.
Almost all our stories are submitted for editorial
review rather than assigned, and it is a tough cut.
We receive sixty to seventy manuscripts per month
from writers around the world. name alone will
not get you into Gray’s—only your ability to tell a
fresh tale will.
photography goes through the same rigorous
editing. For every photo journal we will review as
many as 200 images and use, maybe, six or seven.
For every submission we accept, we reject five to
ten. The FinesT photographers in the out-
doors business aspire to be published in Gray’s.
Gray’s is equally famous for its sporting art, and
with art columnist Brooke Chilvers writing for us,
we have raised the esTeeM of sporting art
in the eye of the fine art world. What does all that
mean to you? it means our readers are smart people
who love a smart magazine. They are a loyal,
engaged audience of accomplished professionals
with a lifelong passion for the outdoors—which
means they can afford to buy anything you have
to sell, at almost any price. n
Gray’s Columnists are the gold standard of outdoors journalism, featuring Terry Wieland on shooting, Miles Nolte on angling, Martin Mallet on wild-game cookery, Brooke Chilvers on art, and book reviewer Chris Camuto. These are the voices of contem-porary sporting literature.
art
C. D. Clarke The nexus between field sport and art. by brooke Chilvers
untitled
78 · Gray’s Sporting Journal · www.grayssportingjournal.com
May / June 2014 · 79
angling
A guy I fished with once said that
bobber fishing is for unathletic fat kids. This was
his least offensive phrase. I absorbed his condescen-
sion and attached a plastic bubble to my leader. Aside from certain superficial details—the bub-
ble being monotone rather than half red and half
white, and attaching to the leader with a grommet
rather than a plastic button and metal hook—it was
a bobber. In fact, most of what contemporary fly
fishermen call strike indicators are bobbers. I fish
with bobbers; you probably do, too. So why does
that sound like the the sort of admission spoken on
folding chairs in an after-hours church rectory over
thin coffee and doughnuts?If you look around the parking lots of trout river
put-ins these days, you’ll see enough brightly col-
ored balloons to equip a birthday party clown. Yet
despite the bobber’s popularity, talking about them
with other anglers is a bit like high school locker-
room conversations about masturbation. Everyone
does it, but no one wants to admit it.For example, toward the end of last season I was
trading reports and comparing water temps with a
friend and fellow guide, catching up, after the long
hot months of tourists and steady work. I told him
about the rig I’d been running, and he snorted, “I
haven’t used a bobber all season.”Which was puzzling, considering I’ve seen him
use bobbers more times than I can count.For another example, several times recently in the
fly shop I’ve had or heard the following conversation:“How’s the fishing?”“Pretty good. We’re getting into fish consistently
and finding some really nice ones here and there.”“What are you using?”“Well, the hatches are a little sparse right now
and the fish are keyed into caddis larvae and stone-
fly nymphs.”“Nymphs? I don’t fish nymphs. It’s too easy,
doesn’t count as fly fishing.”Which is a clue that points us toward the origins
of the anti-nymphing bias: People think nymphing
is easy. Probably because people see so many guide
boats packed with clients consistently catching fish
under bobbers. What many anglers miss (or ignore)
is that the “easy” part of nymphing with bobbers has
less to do with the nature of drifting flies beneath a
float than with drifting flies from a drifting boat.
BoBBer Code I don’t care
what anyone says: it’s
beautiful.By Miles Nolte
moon unit alpha, by josh desmit
74 · Gray’s Sporting Journal · www.grayssportingjournal.comMarch /April 2014 · 75
shooting
Where Youth and Laughter GoThe Winter Wars, 1915-17.by Terry Wieland
RobeRt RuaRk Was one of the finest journalists of the 20th century, but even he could get it very, very wrong. Comparing his own service in the North Atlantic convoys in 1942 with Ernest Hemingway’s in Italy in 1917, he dismissed Hemingway as “an ambulance driver on a joke front.”The magnitude of this insult can be measured in death: Between April 1915 and October 1917, in 12 battles in the Julian Alps, the Italian Army suffered a million casualties, and the Austrians 450,000. The campaign ended in the Battle of Caporetto, in which the Austrians and their German allies in-flicted on the Italians one of the most devastating defeats of the war.Caporetto (western Slovenia’s Kobarid) is the turning point of Hemingway’s A Farewell to Arms. His description
of the battle, or at least Frederic Henry’s part in it, is one of the
greatest in literature. If a novel can transcend a battle in which a quarter of a million men died, then Farewell did that. In the years after 1918, the campaign in the Alps was largely ignored by Western historians. What people did know of it, most
knew from Hemingway.
terry wieland
76 · Gray’s Sporting Journal · www.grayssportingjournal.com
July 2014 · 77
EDUCATIONAttended College 96%College Degree 80%Postgraduate Study 53%Postgraduate Degree 39.4%
HOUSEHOLD INCOMEAverage Household Income $271,900Median Household Income $174,200Average Net Worth of Household $2,422,900Median Net Worth of Household $1, 058,100$50,000-$100,000 18.6%$101,000-$200,000 36%$201,000-$500,000 27.4%More than $500,000 14.5%
READERSHIP
w Gray’s Sporting Journal subscribers spend an average of 1 hour and 34 minutes on each issue.
wGray’s subscribers have spent an average of 29 days fishing and 25 days hunting in the past 12 months.
w 88% of Gray’s subscribers have been hunting in the last 12 months. Of these, 56% have utilized the services of a guide, outfitter, or lodge.
w 91% of Gray’s subscribers have been fishing in the last 12 months. Of these, 57% have utilized the services of a guide, outfitter, or lodge.
wGray’s subscribers own an average of 16 guns and 21 fishing rods.
wGray’s subscribers travel the world in pursuit of hunting and fishing opportunities. 65% have taken a trip
outside the continental United States in the last three years. Of these, 73% did so to go hunting or fishing.
CIRCULATION BY REGION
Northeast 18.8%Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, Connecticut, New York, New Jersey, Pennsylvania
South Atlantic 19.5%Delaware, Maryland, Washington D.C., Virginia, W. Virginia,N. Carolina, S. Carolina, Georgia, Florida
North Central 20.5%Minnesota, Iowa, Missouri, N. Dakota, S. Dakota, Nebraska, Kansas, Ohio, Indiana, Illinois, Michigan, Wisconsin
South Central 16.1%Kentucky, Tennessee, Alabama, Mississippi, Arkansas, Louisiana, Oklahoma, Texas
West 21.5%Montana, Idaho, Wyoming, Colorado, New Mexico, Utah, Nevada, Arizona, Alaska, Washington, Oregon, California, Hawaii
ReaderProfile
Smart Sportsmen Love A Smart Magazine
Source: Mediamark Research, Inc. (MRI) - July 2008 Audit Bureau of Circulations
Paid Circulation—ABC Audited 31,316Subscription Cost $39.95
Male 99%Married 86.5%Average Age 58.2Median Age 60.2
AGE25-39 6.9%40-49 15.8%50-59 26.6%60-69 35.9%70 and Over 14.8%
OCCUPATIONProfessional/Managerial 86%Sales/Services 5.9%Other 8.1%
TYPES OF FISHINGNumber of Years Fishing 43Fly Fished in the Last 12 Months 80%All Types of Fishing 91%Freshwater 98%Saltwater 53%
TYPES OF HUNTINGNumber of Years Hunting 39Hunted in the Last 12 Months 88%Upland Birds 91%Waterfowl 54%Deer 55%Turkey 38%Small Game 26%Other Big Game 20%
43
29,155 (June 2012)
Reader Profile
There is a refreshing
intelligence to
Gray’s Sporting Journal, a
sophistication lacking in
other hunting and fish-
ing publications. Call it an
integrity for the outdoors, an
editorial passion that makes
even the most accomplished
sportsman long for the next
cast or covey rise.
Gray’s captures the
sporting life in a way no
other magazine can, reaching
deep into the reader’s soul
and instilling the essence
of refined sporting tradi-
tions. We’ll leave the how
and where to others. Gray’s
explores the “why.”
Smart Sportsmen Love A Smart Magazine
“Flushing Pair” Courtesy of Rod Crossman/www.rodcrossman.com
March/April: The Fly Fishing Edition Our only issue of the year dedicated exclusively to fly fishing. Advertising opportunities include the Featured Lodges section and our annual Fly Fishing Gift Emporium.
Ad deadline: 12/23/2014Materials due: 1/8/2015Subscriber mailing date: 2/25/2015 May / JuneA mixture of turkey hunting and fly fishing. This issue is also home to our annual Sporting Art Gallery and the Real Estate Buyer’s Guide.
Ad deadline: 2/17/2015Materials due: 2/26/2015Subscriber mailing date: 4/22/2015 July The Reader’s Issue, a mid-year edition featuring our finest fiction, escape travel, saltwater fishing and a host of seasonal topics designed to help subscribers survive the hot summer. Advertising opportunities include our Sporting Property Showcase, in which we’ll highlight communities that emphasize the hunting and fishing lifestyle.
Ad deadline: 4/14/2015Materials due: 4/21/2015Subscriber mailing date: 6/10/2015
editorial Themes, Advertising opportunities & deadline information
August: The Bird Hunting Edition Our only issue of the year dedicated exclusively to upland bird hunting. Advertising opportunities include the Featured Lodges section and our annual Wing Shooting Gift Emporium.
Ad deadline: 5/15/2015Materials due: 5/22/2015Subscriber mailing date: 7/8/2015 September: The Big Game EditionAn old Gray’s tradition is revisited with an issue dedicated exclusively to Big Game.
Ad deadline: 6/25/2015Materials due: 7/2/2015Subscriber mailing date: 8/26/2015 November / December A seasonal mixture of hunting, fishing and waterfowl. The annual Gray’s Gift Guide is a part of this Christmas season edition.
Ad deadline: 8/20/2015Materials due: 8/28/2015Subscriber mailing date: 10/21/2015 The Expeditions & Guides EditionOur 27th annual guide to the world’s foremost sporting travel destinations. This issue also features our annual “Gray’s Best’ awards, where our editors choose their favorites among the vast array of new products on the market in the coming year.
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