grayling wcf davos visual social media

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Visual SM: Involvement and creativity May 23rd, 2014

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The panorama of visual social media, how they are used by brands, how they are used in Spain now

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Page 1: Grayling wcf davos   visual social media

Visual SM:

Involvement and creativity

May 23rd, 2014

Page 2: Grayling wcf davos   visual social media

Networking on social sites takes priority over one-on-one email exchanges, telephone calls or even in-person meetings

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As a percentage of followers/fans, brands are getting exponentially more engagement in Instagram than inTwitter or Facebook

http://simplymeasured.com/blog

VISUAL COMMUNICATION

Page 7: Grayling wcf davos   visual social media

WHY?

Instagram feeds are clean and simple, with less branded content and advertising than one would find on Facebook..

Page 8: Grayling wcf davos   visual social media

http://simplymeasured.com/blog

In USA, Instagram owns the automotive, media and luxury industries

Page 9: Grayling wcf davos   visual social media

http://simplymeasured.com/blog

In Spain, media, fashion and lifestyle brands use most of all both

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Brands have to create branded content native to the platform, which consumers will be much more likely to share, engage with and endorse

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BRANDS AND VISUAL COMMUNICATION

RATIONAL EMOTIONAL

Is that so easy?

Direct Fast Witty One image with multiple meanings Funny

Direct Fast Smart

Page 15: Grayling wcf davos   visual social media

VINE

Authoring experience is becoming easier as well as creating engaging, high-quality visual content.

https://vine.co/v/bThFt1qVJnW

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“Viners”: 15- to 30-year-olds who have perfected the art of telling a good story in the shortest amount of time possible.

https://vine.co/v/MHKqaHnxn9T

https://vine.co/v/bphpbiKmKJw

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Branding

https://vine.co/v/bJJabDT9eZU

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Branding

https://vine.co/v/bXJAmFLBaat

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Branding

https://vine.co/v/h5BUndrAmjH

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https://vine.co/v/bV01XZHTz5i

Branding

Not everything works…

https://vine.co/v/Ma9hX6E2pnZ

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https://vine.co/v/Mvul1gb7M5W

Awareness / Education

Page 23: Grayling wcf davos   visual social media

https://vine.co/v/b6wxtwrwP7P