great american deals search and social campaign 4 16 16
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TRANSCRIPT
Digital Media Marketing CampaignSearch Engine Optimization and Social Media Marketing
• Search and Social Overview • Social Media Marketing • Tools and Resources • Advanced Techniques [Growth
Hacking]
Today’s Agenda
Search and Social Overview
How do people make buying decisions?
Pillars of Success
How is credibility built?
An incredible plan that integrates Social Media & Search
The Perfect System
What you need to know to get in front of your competition!
• Who are your Top 10 hyper local competitors?
• What is their internet strategy?• How can I compete?• What are my prospects searching
for and how are they going to find me?
Keyword Research
Link Building
• On Page/Off Page• Social Networking• Social Bookmarking• Blog Commenting• Article Marketing • Directory Linking • Press Releases • Video Marketing
SEO Landscape
The Perfect System SEO Going Forward
Social Media Marketing
Develop a strategyClaim/setup local & social pagesCreate a stream of quality contentManage social media pagesMonitor & improve reputationEngage & respond to customer/fansOptimize it all for search enginesTrack & analyze results
Social Media Marketing
Positive Interactions
or
Brand Reputation Destruction
The Big Six
The Perfect System
• 1.1 Billion Users• 665 Million Daily
Users• 375 Million Photos
Uploaded/day• 1 Million+
Advertisers• 20 Minutes
Average Time/Visit
• 241 Million Users • 500 Million Tweets/Day• 76% Mobile Users • Open Platform w/ Tons
Of 3rd Party Tools
• 277 Million Members - 2 New Members Per Second
• Average Age = 41 • Average Household Income
= $110,000• 95% of Users College
Educated• 37% hold Graduate Degrees• 49% Business Decision
Makers• C-Level Executives = 7.9%• EVP/SVP = 6.5%
YouTube
• 1 Billion Monthly Uniques • 73% Of Adults Are More
Likely To Make A Purchase After Watching A Video
• Top 3 Reasons 1. Entertainment 60%
2. Research & Ed 30%3. Tutorials 10%
Social Media Tools and Resources
• Claim your profiles (Download Example: http://goo.gl/fyEkAH)
• Optimize your profiles• Find your audience
Profile Management
Social Media Reach(Download Example: http://goo.gl/fyEkAH)
Post
Social Platforms
Monitor Brand and Keywords
Schedule
Top 10 Most Influential People(Download Example: http://goo.gl/fyEkAH)
Tweet Adder -100% Twitter Automation
Advanced – Grow Hacking
Top 10 Advance Techniques 1. Sign up for daily deals with Living Social and Groupon (learn their copy writing, social media, and
clientele)2. Build your list and social profiles with local business owners (Chambers, BNI, LeTip, Toastmasters,
Local Directories – See Screenshot - http://goo.gl/EIMbg9 )3. Connect with the 5,791 people on LinkedIn that live and work in a 10 mile radius of your zip code (see
screenshot – slide 32)4. Use FolowerWonk.com to find most influential (See Screenshot – slide 33)5. Join #YouLocalArea groups on LinkedIn, Facebook, Google+ and/or start groups6. Ask your customers to share the #GreatAmericanDeals and make it really easy to share on their
profiles7. Connect your social profiles with the companies that are doing deals with you/competitors. (Groupon
and Living Social)8. *Look up FourSquare "Specials“ (See Screenshot – slide 33)* (Favorite)9. Build a list of the top 5-10 most active people on social media (who has the biggest and most active
email list) in your area (subscribe)10. When you launch a new deal, share it on as many profiles as possible. (HootSuite and
http://goo.gl/oRN4S5)
Bonus - Set up an RSS feed to pull in every single news story or citation in your zipcode. (Yahoo Pipes, Google Alerts, Local Newspapers, Talkwalker Alerts, Twitter, Facebook, Pinterest, Bing News, Yahoo News, Google News, Reddit, Hashtags) (Last Slide)
Advanced – Grow Hacking
Advanced – Grow Hacking
Advanced – Grow Hacking
