great american expos

1 Ⓒ 2020 Great American Expos

GREAT AMERICAN EXPOS

2021 Media Kit

Ⓒ 2020 Great American Expos2

TABLE OF CONTENTS

3 - IFA4 - About5-6 - Testimonials7 - Marketing10 - Expo Stats11 - Brand Builder Package12 - Live Expos13 - Live Expo Schedule

14 - Live Expo Prices16 - Online Expos17 - What is an Online Expo?19 - Online Expo Stats23 - Online Expo Schedule24 - Online Expo Prices25 - Contact Us

PRODUCING THE WORLD’S BEST FRANCHISE EXPOS!

EXPERIENCE MATTERS


Headquartered in Washington DC and celebrating more than 50 years of excellence, education and advocacy, the International Franchise Association is the world’s oldest and largest organization representing franchising worldwide. The IFA’s mission is to protect, enhance and promote franchising through government relations, public relations and educational programs. IFA members operate under the highest standards and include franchise companies in more than 100 different business format categories, individual franchisees and companies that support the industry in marketing, law and business development..

The Majority of our exhibitors are IFA Members.

THE GREAT AMERICAN FRANCHISE EXPO Is An Official Member Of The IFA Supplier Forum


The Great American Franchise Expo is the premier multi-platform franchise trade show that connects hundreds of franchise businesses with potential owners.

In addition to our traditional live expos, we produce online expos where franchisors can interact with prospects through our digital platform featuring live video chats and concept tours in virtual reality.

Our exhibitors are locally and nationally recognized franchise companies in a wide array of industries, showcasing mobile and retail businesses that offer absentee and owner-operator models.

ABOUT

The Great American Franchise ExpoOnline Expos & Live ExposConnecting Franchisors with Buyers

We provide education through seminars from industry experts on topics including franchise law, financing, and other critical business concepts.

Attending these expos will provide potential franchisees with the opportunity to network with leading industry executives and franchise developers who will share proven strategies that help create opportunities for entrepreneurs to own their own business and boost income.

Welcome to Great American Expos



WHAT FRANCHISORS ARE SAYING

The website was awesome!Christina RodgersAuthority Brands

Ability to connect 1 on 1David BrandPresident, FranDevCo

The entire concept. Innovative.Brook WiseExpress Employment

Tools, resources & reports!Zac BletzFMS

The booth worked well!Trinda TreshamVP, WSI

Video Chat was flawless.PJ NeeMowBot

Live video chat with attendees!Michael PollockCDO, FranLift

The booth was awesome!Rob CantrellVP, Senior Helpers & TownSquare

Talked to many clients!Nancy Lanard, EsqLanard & Associates

Show staff very responsive!Debra CohenReal Property Management

An alternative to live events.John NorthXponential Fitness

Booth was great!Dan HenryTough Mudder Bootcamp

Outstanding event!Josh TitlerFranWorth

Fast, Fair and Effective.Allison ZorichGuidant Financial

We’re doing all of them.Ryan Zink, CEOFranchise FastLane


WHAT FRANCHISORS ARE SAYINGWe have real prospects from the online & live expos. John ThomasMahana Fresh

Scenthound rocked it!Eileen ProctorScentHound

Our booth worked well.Fernando FernandezOxxO Dry Cleaners

I’m very excited by this platform.Scott KrupaFast Signs

Great chat functions.Joe SynkowskiNuVinAir

Easy and functional.Cameron FergusonXponential Fitness

Innovative platform Jeremy EnnisShack Shine

This works and is priced right.Ashly LozaFranDevCo

Really cool concept!Cliff HarberVP AtWORK

Lets us connect with clients.Sherri SeiberFranFund

This is a game changer.Chris ConnerFMS

Innovation and value..Tom HodgsonColor World Housepainting

We got solid leads via videochat! Ben CrosbieZor411

Forward thinking and creative.Beth NilssenGreat Clips

My Ambassador was great!Gayle LongmoreVP MedSpa810


MARKETING THE SHOW

Print, Radio and Billboard

Massive SEO/SEM Google, Facebook, LinkedIn,

Twitter and Instagram

Significant Local Outreach

Marketed to over 500,000 people. Nobody has a bigger database than we do. Compare for yourself.


PRINT & ONLINE MARKETING

The Expos Are Featured Prominently In Franchise Journal Every Month.


FULL COLLECTION OF PROFESSIONAL MARKETING RESOURCES FOR YOU TO USE


QUALITY FRANCHISE BUYERS

64% Have Investigated

Franchising

53% Median HH Income

$120,000+

68% “Very” Interested

In Ownership

82% Live Within 20-mile

Radius Of Show

71% “Trust” Franchise

Brands

84% Value

Independence

2021 BRAND BUILDER PACKAGE


8 LIVE EXPOS (10x10 booth) $14,40024 ONLINE EXPOS $ 8,4004 FULL-PAGE ADS $ 3,0002 FEATURE ARTICLES $ 1,0006 EMAIL BLASTS $ 2,100FEATURED EXHIBITOR PLACEMENT $ 2,000FREE* BOOTH MATERIAL TRANSPORT $ 1,600

TOTAL VALUE $32,500*up to 100 lbs.

ONLY $22,500


LIVE EXPOS

Large, growing markets

Premium venues Motivated attendees

Robust marketing campaigns that drive attendance. Compare for yourself.


2021 LIVE EXPO SCHEDULE

HOUSTONSTAFFORD CENTRE

MIAMI TAMPA SAN ANTONIOFEBRUARY 20-21

MIAMI AIRPORT CONV. CTR TAMPA CONV. CTR HENRY B. GONZALEZ CONV. CTR.

ATLANTA

MARCH 13-14 APRIL 24-25 MAY 1- 2

ORLANDO DALLASCOBB GALLERIA

MAY 15-16ORANGE COUNTY CONV. CTR. IRVING CONV. CTR.

OCTOBER 9-10 NOVEMBER 6-7

WASHINGTON DCDULLES EXPO CENTER

SEPTEMBER 18-19

2021 LIVE EXPO PRICE LIST

NOTE: One brand per booth


SEASON PACKAGE - $14,4008 online expos @ $1,800 per expo

SINGLE EXPO - $2,15010x10

BOOTHPrice per

expo10x20

BOOTHPrice per

expoSINGLE EXPO $2,150 $2,150 $2,650 $2,6504 EXPO PACKAGE $7,600 $1,900 $9,600 $2,4008 EXPO PACKAGE $14,400 $1,800 $18,400 $2,300


BEST ROI IN THE INDUSTRY

Franchising works when local entrepreneurs buy your brand. Reach them in the markets THEY are in & that YOU want to expand into.

OUR EXPOS provide the best ROI for your local marketing budget delivering quality franchise candidates who want to learn about your brand.

Compare For Yourself!


ONLINE EXPOS

Fresh leads every 2 weeks

LIVE video chat No travel

Exhibit from your office and meet potential candidates who are planning their post-pandemic life .

Global audience


● Online expos are a digital version of traditional “live” expos and trade shows.

● Connect with prospects online from your home or office.

● Communicate via live chat and video conference.

● Capture leads and distribute marketing materials from your virtual booth.

WHAT IS AN ONLINE EXPO?


Unlimited access to attendees who want to see you and talk with you.

Superior load balanced servers so you don’t skip a beat!

The Franchise Expo With Live Video & Text Chat

TECHNOLOGY MATTERS

Blazing Fast to keep up with you

A LIVE TRADE SHOW ON YOUR COMPUTER


More likely to interact with a franchise concept because of a

virtual tour.

130%25-44 year-olds are


7 MinutesThe average amount

of time spent by users in a virtual tour (vs 1.5 min for videos)

2/3Two out of three

people would like to see a virtual tour of

a franchise

7.5xVirtual tours and 360 videos are shared 7.5

times more on social media

ATTENDEE STATS


WHO THEY ARE+ Franchise Buyers

+ Multi-Unit Franchisees

+ Entrepreneurs

+ Franchisors

+ Private Equity

+ Family Offices

+ Suppliers

+ Professional Services

+ Tech Companies

+ Recruiters

+ Financial Firms

+ Sovereign Wealth Funds

+ Trade Show Producers

+ Government Officials

REACH A GLOBAL AUDIENCE

6%Canada

82%USA

3%South

America

1%Africa

4%Europe

1%Middle

East

1%Asia

2%Aus/NZ



NOT TECH SAVVY?

● Live expert to help you● Help you build your booth● Answer technical questions● Online help during the show● Help you with crowds in booth● No extra charge

We give you a dedicated “Franchisor Ambassador” to help with every aspect of your booth build


2021 ONLINE EXPO SCHEDULE

JANUARY 1/14 1/28

FEBRUARY 2/11 2/25

MARCH 3/11 3/25

APRIL 4/8 4/22

MAY 5/6 5/20

JUNE 6/10 6/24

JULY 7/8 7/22

AUGUST 8/5 8/19

SEPTEMBER 9/2 9/16

OCTOBER 10/7 10/21

NOVEMBER 11/4 11/18

DECEMBER 12/2 12/16

FRESH LEADS TWICE A MONTH

2021 ONLINE EXPO PRICE LIST

Expos Price/Expo

1-5 $579

6-11 $500

12-23 $400

24 $350

NOTE: One brand per booth


SEASON PACKAGE - $8,40024 online expos @ $350 per expo

SINGLE EXPO - $579


FOR MORE INFORMATION, PLEASE CONTACT

ABEL BEYENE [email protected]

JIM HANSEN ‘[email protected]

TED O’SHEA‘ [email protected]

COPYRIGHT: 2021 The Great American Franchise Expo. All Rights Reserved. 203-258-9860

mailto:[email protected]



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