great companies think different
TRANSCRIPT
How Great Organizations How Great Organizations Think Differently Think Differently
PRESENTED BY:Sumit Malhotra
What are great organizations??
Shared vision/goals & core values.
Game changing breakthrough leaders.
Right Business models consisting of:
Innovation.
Customer focus.
Flexibility
HR & reduce happiness gap
Paradigm shifts in business networking.
Exploit oppurtunities.
Technology.
Corporate responsibility.
Role of today’s Role of today’s breakthrough leadersbreakthrough leaders
Information & data - AdhyapakKnowledge - UpadhayaSkill - AcharyaInsight - Pandit Foresight - Visionary Wisdom - Guru
Leaders think PVRSCCLL Leaders think PVRSCCLL
P - Person (Who)V - Core Values R - Role for each person & team S - Situational Analysis C - Context derived from the situation C - Consequences of action L - Logic L - Luck
Leaders consider talents of individuals, teams & multiple intelligence for effectiveness of results.
Leaders do right things. Leaders invite people to meet shared vision with commitment, passion & drive by demonstrating through their own example.
ConnectivityConnectivity
Orkut:Orkut: The original owner created it to search the whereabouts of his girl friend whose name did not figure in fatality list of train accident. Google bought this site for approx one billion dollars.
Connectivity breeds “Networking” & helps in doing more work in less time.
Benchmarking: Jack Welch says that to be a great company you
should be either No. 1 or No. 2 in your business.
Just in Time: Make efforts to follow the Toyota model of managing logistics & inventories.
CollaboratingCollaborating
Gold Corp., Canada decided to go for open ended transparency on web on finding gold from Company’s dilapidated mines. Their Implementation completely changed the scenario of Gold Corp. which was down to $100 million company became a $9 billion turnover per annum company in 5 years time.
IBM & Linux (open system) – Example of Peering & transparency, self empowerment of individuals & customers by principle of self organizing.
Competition InsightCompetition Insight
Installed vending machines all over since then Coke has always been No.1.
Pepsi modify their product to gain advantage.
Compete against situation, not against rival.
Encourage views from talented but loyal & committed people who stand by the organizational values.
Example:
Mr. Tadashi Kume, Who defied Mr. Soichiro Honda – Honda CEO & later on him self became a CEO.
Respect for dissident’s ViewsRespect for dissident’s Views
Mr. Tadashi Kume & Mr. Soichiro Honda
Technological Synergy: Synergy by combining technologies like Cell, TV,
Audio, Print & Internet together.
Learning: All great companies have their own learning
institutions like Universities.
Technology Synergy & LearningTechnology Synergy & Learning
Making non-customers as customersMaking non-customers as customers
Nirma’s detergent powder story, which took Hindustan Lever by surprise, CMD, Nirma, Karsan Bhai identified the need of lower middle class house wives to use powder for washing clothes, which was earlier used by higher income group for washing utensils.
Think customer focus, make customer a prosumer.
Marketing IdeaMarketing Idea
A Brazilian toilet paper company whose sale was stagnant, benefited by printing comics on toilet paper since they found out that Brazilian are found of reading comics while sitting on a toilet seat.
Think Different & Do Different
Star-Buck capitalized on laziness of people who did not want to make their own coffee & paid $5 per cup of readymade coffee.
Infusing Dynamic Culture & HabitsInfusing Dynamic Culture & Habits
Thinking of great entrepreneurs encouraged to be more of who they already
were.
Never pass the buck… “Everything you’ve ever wanted is on the other side of fear.”
Make very few promises Remember you are on stage
Don’t over promote people.
helping people feel unique.
360˚ communication at all levels , 360˚ communication at all levels , People environment in great companies People environment in great companies
Informal atmosphere Concern for people Large responsibilities Meaningful roles Ownership Personal development No politics Learnability as a prime trait Pay attention to difference
between – ‘I think so’, to ‘I know so’.
Vision beyond ProfitsVision beyond Profits
Merck: We try to remember medicine is for patient. It is not for the profits.
Tata Steel:
We also make steel. Navigate shared vision through a culture based on well
defined thinking habits. Like do more with less effort, innovations & ethics etc.
Reliance: Launch of bij. provide education in schools & university in Maharashtra.
ITC: Aimed at developing a customer-focused, high-performance
organization which creates value for all its stakeholders: Core values are: - Trusteeship, Customer Focus, Respect For People, Excellence, Innovation, Nation Orientation
Game Changing – See different & be different Game Changing – See different & be different
APPLE : CEO’s contribution. TATA : smooth and steady. RELIANCE : aggressive and risky. from vimal garments to reliance
industry. FUTURE GROUP : sone ki chidiya GOOGLE : employee oriented
Reactions to changing environment
Dynamic : adjusting rapidly to changing business conditions.
Collaborative : bringing together resources.
Connected : regardless of time, distance and
organization silos.
Resolutions taken by managers
Spend more time on not to do list.
Essential first, email second.
Resolve to find your purpose.
Resolve to support a cause.
The fight today is not between products but between Business Models