Business &Entrepreneurs

Complex Projects

Web Design & Development

Strategic Consultations

Internet Marketing

B2B Presentation

Brand Identity

Art Direction

Print designUser Experience

Human Interfaces

Mobile Development

E-commerce Solutions

Frontend Development

Information Architecture

www.greatcrew.eu+351 935.870.986

Great Crew is a full service digital design and marketing communication agency with strong expertise in Brand Identity and Strategy, Web Design and Development, UX/UI Design, Mobile Apps and Print Design.

Established in 2011 in Moscow, Russia we succeed to work with 67 (and counting) clients & partners. Thanks to the results we provide we launch in average 2 to 3 turnkey projects for each of our clients or doing long-term complete marketing support.

We are focused on developing efficient solutions with thorough analysis of target audience, market and client's business combined with extensive knowledge in technology, psychology and marketing.

Our credo is: “Good design is a way to solve a problem and make it simple, in a beautiful way”, because we are making instruments that can help businesses to stand out from competitors and to acquire more customers.

Table of Contents:

Brand Development& Improvement.............................5

Website Design& Development............................13

Purposeful Print& Outdoor Design.....................23

Special Projects& Startups...................................27

Mobile Applications.................33

Full marketing service

Strong expertise in branding, marketing, customer psychology digital design and technologies.

Holistic approach:we create successful products and performing solutions applying our diverse knowledge and thorough expertise in digital design and marketing communications.

Different industries and countries: we already work with companies from Russia, Ukraine, Estonia, Italy, Switzerland, Hong Kong and USA.

67 (and counting) clients & partners since 2011: governmental entities, enterprise companies, small and medium businesses, entrepreneurs & startups.

Long-term relationships: for each client we create 2 to 3 projects in average and work together for a few years.

Executivesummary

Dozens of success cases:we are proud to bring new orders to our clients, increase average bill by successfully selling the products developed by us. Have you ever thought about changing single image on the website to increase sales for 50%?

Primarily we are focused on the efficiency of your business, including: customer acquisition, increase of brand awareness, growth of clientele and revenue, building customer loyalty, altering positioning, building the brand from scratch and increasing the efficiency of business processes.

Brand Development& ImprovementDeveloping brands from scratchWhen we work with a new brand or business we always find out and enforce strengths and defuse weaknesses by in-depth analysis of market, competitors and the business itself. We figure out all the values of the brand and develop brand communication platform: mission statement, brand descriptor, slogans and things that can be said to the target audience and that can not be said at any circumstances.

We do precisely analyse your target audience to know exactly

how they think, how they live and act and this helps us to understand

how to communicate with each psychotype effectively.

Existing brand support & improvementsWe help to develop and improve existing brands at any point as any brand may require the expert’s outside-in view and advisory about improvements of certain points of contact with their customers. We solve all the following business needs: deeper target audience understanding, competitive environment research, rebranding and refinement of brand identity, improvements of all medias, designs and communication messages.

n’Ice Parkn’Ice Park is the exclusive project, will be first in Europe rink with such faux-ice coating and frozen Ice Bar on the famous Marina Vilamoura in Portugal.

As we do, we have approached to the project with great attention to details: we have choosen the colour to be stylish and visible on the bright clear sky of Portugal, worked over shape of the logo to suit all targets–who comes to the ice bar, who watch over skating children and who wants to skate by themselves.

n’Ice Park will also have kid area and smaller rink for children which can be used as multipurpose sport or yoga activity area.

Here we are doing full range of works: brand identity, smart design for cards, leaflets and billboards, website development, souvenirs design and internet marketing complex.

Completed Works

Brand Identity

Print Design

Billboards Design

Merchandise Design

ProCamperProCamper brand philosophy is “outdoor as a lifestyle”. We developed everything from scratch for them: company name, brand colours and identity, design of everything and e-commerce website as well.The name reflects approach of the company to quality control of goods which they sell and easily recognisable by their target audience.

ProCamper logo in a shape of full sail represent freedom of travellers, their choice of extraordinary life and elements that accompany brave ones–blue sky, earth, sand and water.

On the basis of developed brand platform we carefully created every communication element for company, saving this impression on everything—from business cards to the website.

Completed Works

Brand Name Development

Brand Identity

Print Design

Merchandise Design

Commerce Website Design & Development

Studio AnthuriumStudio Anthurium is (more than) yoga studio located in Foster City of San Francisco Bay Area. We have adapted philosophy and brand platform of OJ – the self-consciousness and self-development brand from Russia to specificity of the American market and combined it with existing name of Anthurium.(OJ is our longtime client for which we have done consultancy work during several months earlier).

Studio Anthurium unites people based on love for yoga and willingness to live a conscious life. The following activities were scheduled in the Studio: yoga classes and also tea club, movie club with developmental films, children room and some others. Based on the completed analysis we have developed a descriptor ‘more than yoga’ which reflects the breadth of activities and have adapted a logo to the name of Anthurium combining catching visual for target audience and saving elements from the parent brand OJ.

We are taking care of futher brand support for Studio Anthurium: business cards, leaflets, outdoor signage, bus advertisement, upcoming website and more.

Completed Works

Brand Identity Adoption

Print Design

Ad Design

Website Design & DevelopmentDesigning sales, not pictureWe work over user scenarios and wireframes to precisely analyse use cases, always before creating any graphic design. This helps us to create designs which will impress your customers and solve your business objectives.

‘Black Box’ development processSince design is approved we do a lot of technical work, but we try to keep it as simple as possible, so our clients will receive an easy to handle system without necessity to immerse into technical stuff. We take care of the whole process including HTML+CSS markup, Java Script development, CMS integration and production deployment for websites and services.

Responsive design as it should beNowadays there should not be any doubts about responsive design. It is not an option because mobile-friendly website affects not only user experience but also a search engines positions.We are often asked what does it costs to make a responsive design with us.Clearly, we already include mobile adaptation for every website that we create, so we do not extra-charge our clients.

GalleristImpressively designed promotional website targets demanding Art People to tell them about the Gallerist collection management software and its unique benefits.

GalleristPromotional website with impressive design and unique navigation layout for the art collection management application.(By the way UX/UI design for this application was also created by the Great Crew).

The website was nominated to the prestigious Awwwards digital award and CSS Design Award.

This project is fourth project for the Art Project company based in Tallinn, Estonia.

As the target audience of this application are the people of Art—who perceives world through the sense of beauty—we carefully extended the idea and dynamism of logo to the design of website. How users can interact with elements and how colours are used throughout the sections: everything is focused on providing complete image and serves the purpose of strengthening of brand presence and recognition.

galleristapp.com

United DécorVery clean and stylish website for interior designers from Moscow focused on standing out from boring line of fullscreen slideshow portfolios.

United DécorUnited Décor is a collaboration of two young talented interior designers who share single credo: ‘Everything is in details’.

For them interior design is not a realisation of proper artistic ambitions but the way to create stylish spaces in which everyday life of their client is convenient and comfortable.

We carefully analysed competitive environment in this industry, invented and implemented tricks and details which highlight United Décor from competitors and certainly will be remembered as unique. By doing it we targeted to design the image that will be standing out from the uniformity of most of the websites in this industry.

And the unique project calculator with the extensive information about the scope of works and approximate price range for any apartment area is a great way to help customers feel confident.

united-decor.ru

Best Homes of PortugalHigh class service in real estate management is the distinct advantage of company approach which we have reflected in design improvements of the website.

Best Homes of PortugalA real estate agent in Albufeira, Portugal whose personal approach to each client is truly remarkable. For this website we have been taking care of since July 2015 and we have changed a lot since this time. Client came to us with existing website which had performed badly, so we have improved design, usability and technical search engine optimisation alongside with the business advisory in various design and digital matters.

For today website is fundamentally changed in both front and back-office parts: we have added new sections, reviewed the structure, advised on texts rewrite, implemented map with objects and much more.

besthomesofportugal.com

Art RulesInspired by the works of classical Masters this website provides feeling of being ‘inside’ artworks by utilising modern and sophisticated technologies to bring it to live.

Art Rules ExhibitionWebsite was created to promote a unique exhibition in Tallinn which gathered together rare masterpieces from private collections. We took the initial design provided by client and make it life with a lot of improvements and our high skills in frontend and backend development.

The website contains humongous amount of quality graphics and information about pictures from experts, we have also implemented an online representation of the printed catalogue that was issued to complement exhibition itself.

The audience who potentially could be interested in the exhibition should be impressed by the website and convinced to visit it in person by the reconstructed atmosphere and unique design solutions.

artrules.ee

Smart approachWhat stands behind efficient print design is a clear plan about exact usage of this medium. We carefully work over user scenarios: where people would see your advertisement or get your leaflet, how your business card is perceived on touch, how visible your sign will be at night and from different angles.

Purposeful Print & Outdoor Design

To emboss or not to emboss?We are well aware about best practices in print production — how thick magazine’s pages should be and where to apply finishing techniques. If any things might look better for company style we advise to use it.

Production managementWhen beautiful design is ready, materials and techniques are chosen, it comes to the production. And here we always work for the name of our client: we will search the best price if needed, we will control production quality and check all the weak spots and caveats of production, so you will receive the best final product without headache.

Client have requested to improve variant of branding for his car Porsche Panamera which can be easily corrupted with unreasoned design. We carefully fitted the logo into Panamera shape and strongly warned client about necessity to keep car clean in Moscow weather conditions.

We worked with previously created by us Brand Platform for OJ the territory of conscious life, and have decided to implement visual support for the ideas behind the brand. As this space was previously owned by yoga studio we have decided to show all variety of activities and to combine impressive images, dynamic ОЖ slogans (that are formed to start from the same letters О and Ж in Cyrillic) and the ‘tag cloud’ of activities.

Vehicle design

Entrance signage

Audi New Year Calendars are intended to be sent from Moscow Audi office to distributors’ offices along whole country. These calendars have one main objective–to enforce Audi brand by being kept on the distributor manager’s table. We solved the problem of standing out from the line of all-the-same calendars of other brands by combining psychological tricks with non-standard printing technologies to create two stunning concepts.The First calendar looks like vinyl disk in a case and have different Audi cars images for each month around the circle. The slogan there was ‘toys for adults’ (playing with double meaning) in Russian.The Second one may seem like a regular pocket calendar until you read the box and see the calendar itself: each calendar contains only one week schedule (leaving space for some writings) and has different Audi cars images on the top face, the most important here is the combination with the slogan ‘New Audi each week’ which strongly calls to a user’s ego.

Calendars concepts

Extended visionAwareness of many different trends in the areas related to marketing directly and indirectly gives us an ability to see and think outside of the box and to combine different things into unexpected solutions.

Special Projects & Startups

Focus on solutionOur habit to create useful and convenient products and Systems Thinking mindset enables us to reveal the vital objectives of business and focus on them. By this created solutions that we create are both viable and efficient. And we surely can advise on further development from the perspective of our diverse experience.

Unique presentational solution for the online part of the Veter Project is spectacular and it immerses a reader into on-screen experience as if it was a physical glossy issue. Carefully crafted visuals of the online viewer emphasize the style of the Veter Magazine and complete the sense of integrity.

And the second but not less important is that the solution is super easy for the client’s use as cutting-edge web technologies were applied allowing to create this impressing visual from the regular PDF files of the magazine’s issues just right on the user’s computer with no additional actions from any side.

“Our magazine has become favourite edition for dozens of thousands of readers within 2.5 years of its existence, and our motto is: Live a life you will remember!”

Veter Magazine

veterproject.ru

Travelhunt offers a choice of high-class hotels and resorts from all over the world with focus on a beach and showplace vacation. The USP of service are: thoughtful reviews of hotels with idea to distinguish hotels not only by location and vacation type but by a number of parameters so important in real life like a child care, food and service specificity (assuming always only high quality in chosen hotels); detailed articles about countries and places which show up every hidden secret and other aspects of each location help visitors to choose their dream destination for current year.

We developed this Touristic Platform from scratch, beginning from System Architecture and program solution choice to the flexible and powerful admin system. Custom modular solution was developed on the base of Wordpress CMS to accelerate the initial launch of Minimal Viable Product.

TRAVELHUNT

travelhunt.ru

Complex website development for the US based Startup: MightyCall – Call Center App for Small Businesses.

We were challenged to develop a new website and migrate all data from the old one within a single month only. Surely making everything responsive and adapted for mobile devices.

“Using the power of mobile Apps and the Cloud, MightyCall has made difficult things to be easy by creating a unified platform to help entrepreneurs, fast growing startups and well-established companies build a professional presence to never let another customer call, mail, post or tweet fall between the cracks.”

MightyCall

mightycall.com

Native ExperienceWe have been working with mobile applications since the birth of modern smartphones era with the first generation iPhone introduction, and we have participated in design and development of wide range of different games and applications.

Mobile Applications

Business Applications Development Applying our deep knowledge of web technologies we are able to produce business application in short time by using hybrid development approach, this allows to launch and maintain applications in reasonable time terms.For more complex and Enterprise systems we have great partner which is in TOP3 European mobile developers ranking.

User-centered interfaces approachMobile applications are especially sensitive to carefully planned and crafted UI that bring the best user experience, increase engagement and retention for games and ease of everyday use of business apps.

www.greatcrew.eu+351 935.870.986

welcome@greatcrew.eu

Full service agencydigital design & marketing communication

Located in Europe, working Worldwide