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VOL 67GREATTHE GREAT WALL OF THE WORLD NEWS

www.greatwall-motor.comJanuary 2013

Dear Friends:At the moment when China's New Year (the Year of Snake) is coming, GWM will start a new journey once again. Hereby, all the staff of the Great Wall Technical Center would like to extend sincere greetings and heartfelt thanks to all distributors for your long term support and trust!

The Great Wall Technical Center boasts a R & D team of over 5,000 members and an internationally advanced R & D equipment and system. We are capable of designing and developing passenger car, SUV and pickup series as well as powertrain, which can expand over ten models simultaneously. We have formed independent technologies, standards and intellectual property rights in the fields of expertise such as engine, transmission, whole vehicle modeling, vehicle engineering design, CAE, trial-manufacturing, test and material engineering.

In 2012 we’ ve made remarkable achievements in product development and technical innovation. In the respect of product development, we’ ve launched 32 mass-manufactured models and 20 models under research. Among these models, Haval H6 (1.5T) retained the title of "CCTV SUV of the Year 2012". In the respect of technical innovation, we have fixed the technical orientation of "safety, comfort, maneuverability and energy conservation", worked out the plan for "system application technologies" and the plan for "systematic development technologies", and completed technical innovation such as "863 new energy project development", "Terrain safety for vehicles", "ACC control system development" and "GDI control system development", laying a solid foundation for achieving the strategic goal of "BMW’s quality, Hyundai’s price".

In 2013, Haval SUV made its fourth presence in the Dakar, the world's harshest rally, proving its outstanding performance in the rally. The combination of front axle electronic differential lock, rear axle automatic differential lock and intelligent 4WD power distributor enables Haval to monitor wheel speed difference through an independent four-channel wheel speed sensor, duly and rationally distribute power according to the difference in road adhesion, thus maximizing power efficiency on any road; in order to cope with urgent and volatile road conditions, we’ ve fine tuned steering stability in association with several companies. The anti-roll capacity of the variable-stiffness suspension has been improved with overall vehicle comfort maintained; the twin turbo diesel engine equipped with Bosch electronically-controlled high-pressure common-rail system is more powerful than gasoline engine, consumes less fuel and increases endurance; in the respect of weight, we worked with Posco to upgrade over 100 metal plate materials of Haval's body, thus increasing stiffness by 10 percent and cutting weight by 15 kilograms.

In 2013, we will adhere to the principle of "supporting project development, innovating technical operations, improving R & D capacity, strengthening R & D management and strengthening modeling operations", proceed with innovation to build a world top technical center, and continuously improve the capacity for innovative R & D to develop high-value-added products. The heavily invested new technical center has a floor area of 260,000 square meters and a total investment of 5 billion yuan. With the first to fourth floors of the main building completed and the annexes about to be topped out, the center that can accommodate 10,000 employees is expected to go into operation end of 2014

In the New Year, with the great vision of "Great Wall Motors — Made in China" and the brand concept of "Focus, Dedication, Specialization", we will keep achieving breakthrough, challenging and innovating, and move on with you for a bright future! Wish you every business success and all the best in the New Year!

CONTENTS

Thanks, gratitude, we are on the way…

Huang Yong Vice President of GWM / President of R&D Center

Leader's Address

Voice of China

Leader's Address

Company News

Brand Spot Light

Chinese Culture

Interview

China Should Implement the Strategy of Building Strong Auto Industry

GWM Releases 2012 Business Report Showing Net Profit Growth of 62.6%

Derco Peru’s Dakar marketing

The Spring Festival

Stick to a Solid Business Mode

UPC delegation visits GWM

Ecuadorian Ambassador Trusts Quality Haval H6

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Editor-in-Chief :

Xu Huanzhi

Executive Editor : Roger

Editor : Mia Shi / Oliameng

Art Director : Li Xinkai

Art Editor : Jia Mang

THE GREAT WALL OF THE WORLD NEWS 01/2013 VOL.67

Company NewsGWM posted a net profit of 5.708 billion yuan in 2012,up 62.6 percent year on year.

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03 / 04NO.1 SUV BRAND IN CHINA

The year 2012 saw the steady growth of China's auto industry. During the year, the greatest concern for the auto industry was how it should continue to develop under the condition that the period of high growth had come to an end, energy, environmental and traffic concerns have also emerged, and the country is faced with building a well-off society in an all-encompassing way.

When referring to this question, Dong Yang, Senior Vice Chairman and Secretary-General of the Chinese Association of Automobile Manufacturers said China should implement the strategy of building strong auto industry. There are four reasons for this: 1) The auto industry has become an indispensable

foundation for maintaining steady and rapid national economy growth; 2) Automotive products are a modern and significant means of transportation. People immediately "value housing and travel right after having obtained adequate food and clothing", which will become an inevitable trend in the social transformation and upgrading that is currently underway; 3) The development of the auto industry and the popularization of automotive products call for overall planning and linkages; 4) Building strong auto industry calls for a nationwide and coordinated development.

According to his interpretation, the following efforts should be made in order to implement the strategy of

building strong auto industry.

1. Intensifying independent innovation.We should establish top-level R & D centers, modern development processes and databases, and build first-class talent teams. Furthermore, the government should increase the R & D investment, offer support to researchers of basic and generic auto technology in a well-planned manner and formulate long-term, comprehensive, and stable laws, regulations, and policies. These will help to guide enterprises as they develop towards the direction of energy conservation, emissions reduction, and sustainability.

2. Strengthening Chinese brands.

The Great Wall Motors E-MagazineJanuary 2013

VOICE OF CHINA

We should value quality the most, and plan brands by adjusting measures to conditions. This will lead to our ability to enhance advantages while avoiding disadvantages. It should proceed in a step by step manner. The strengthening of Chinese brands calls for support from all walks of life, and official government vehicles should give priority to Chinese brands.

3. Deepening joint-venture cooperation. We should lay emphasis on the materials, equipments, and components that we are not yet capable of manufacturing.

4. Perfecting the industry chain. Automobile manufacturers should make all-out efforts to drive and

support the development of other links in order to achieve their overall goal of building high quality vehicles.

5. Valuing the globalization strategy. Automobile manufacturers should pay attention to working with trading enterprises in overseas operations. The country's foreign affairs departments and foreign-aid institutions, competent departments of foreign trade, and banks, should all support the auto industry throughout its globalization process.

6. Building an auto society.In an auto widely used society, those inside and outside the auto industry should make concerted efforts and active self improvement, jointly build a

harmonious auto society for people, and to promote the development of the auto industry.

China's auto industry exists within the world's largest auto-producing & selling country, which was accomplished through the development of the past six decades, especially the three decades since the reforms and opening-up. China is just now starting to become an auto power. "The dream of being an auto power is the dream of the whole auto industry, and it will come true as long as all automobile manufacturers are committed to making concerted and unremitting efforts." Dong Yang Said.http://news.ifeng.com/gundong/detail_2013_01/16/21266207_0.shtml

Dong Yang— Senior Vice Chairman and Secretary-General of the Chinese Association of Automobile Manufacturers

Dong Yang— Senior Vice Chairman and Secretary-General of the Chinese Association of Automobile Manufacturers

China Should Implement the Strategy of Building Strong Auto Industry

GWM Releases 2012 Business Report Showing Net Profit Growth of 62.6%GWM Releases 2012 Business Report Showing Net Profit Growth of 62.6%

Great Wall Motors listed “National Level Benchmark Enterprise of Information and Industrialization Integration 2012”

(Journalist:Oliameng)Great Wall Motor Company Limited (2333.HK 601633.SH) recently released its business report for 2012. The company posted a net profit of 5.708 billion yuan, and a net profit of 5.68 billion yuan attributable to the shareholders of the parent company. The company showed a total profit of 6.813 billion yuan, and operating revenues of 43.16 billion yuan. This meant that the company earned shareholders 1.87 yuan per share. GWM also listed its total assets at 42.58 billion yuan in late 2012. All of these numbers were up 62.6 percent, 65.7 percent, 64.9 percent, 43.4 percent, 53.3 percent, and 28.5 percent year on year, respectively.

Data has shown a substantial and steady growth of GWM's net profits. This came even within the context of "micro growth" within the auto market. According to industrial experts, GWM's enormous business growth amid the depression in the auto industry can be attributed to its steady operations and focused strategy. Furthermore, constant introductions of new models, as well as quality improvements,

are the other major reasons for GWM's sales growth.

According to data released by the Chinese Association of Automobile Manufacturers, GWM sold 620,000 units in 2012, registering a year-on-year growth of 28.3 percent above the average industry level. This ranked GWM in the top 8 within the auto industry. GWM exported 96,500 units, up 16.1 percent over last year. All three vehicle categories also showed steady growth. 281,200 SUV units were sold, up 71.0 percent year on year. This meant that the company was successfully able to defend the sales title for the 10th consecutive year. 206,200 Great Wall passenger cars were sold, up 2.8 percent year on year, and 137,200 Wingle pickups were sold, up 12.7 percent year on year. This meant GWM was able to secure the pickup sales title for the 15th consecutive year.

In terms of the company’s plan for 2013, GWM expected to sell 700,000 units, further perfect its existing product lines, and introduce new models in all the three

categories. 13 new models are now projected to be launched this year. These will include: the Haval H2, Haval H8, Great Wall C50 2013, and the Wingle 6.

As industrial analysis noted, "GWM has maintained its moderate style by setting a sales target of 700,000 units. According to its market performance, all series of GWM vehicles have been in short supply since 2012. The constant enrichment and perfection of GWM's product lines will continue to boost the company’s profitability in 2013.

According to sources, GWM has consistently been touted by both authorities and the media for its steadily improved business quality since going public on the A-share market in 2011. It has been listed among the "Automakers with Investment Potential", "Automakers with Investment Value", "China's Top 100 Listed Companies" and "Most Valuable Chinese Brands".Executive Editor:Roger

(Journalist:Oliameng)Recently the list of “National Level Benchmark Enterprise of Information and Industrialization Integration 2012” was released. Great Wall Motor Company Limited was listed with the 8th place in automobile industry. Reportedly the benchmark enterprises cover 27 industries including steel, machinery and automobile industries etc.

The appraisal made by Ministry of Industry and Information Technology is very stringent. It requires the enterprises for selection must be large and medium-sized key enterprise with independent legal entity’s eligibility, and have sound organizational structure, strong fund supply and complete management system in Information and Industrialization Integration. Meantime, they must be

representative with strong competitiveness in the field. The criteria for appraisal of the benchmark enterprises includes: leading enterprises with representativeness, comprehensive application of information, superior integration level, prominent mode innovation, strong supplying capacity, sound profit, strong support ability and high publication value in the industry.Executive Editor:Roger

Wingle pickups sold 137,200 units , up 12.7 percent year on year.

The Haval SUV sold 281,200 units in 2012,71 percent increase compared with last year.

Great Wall passenger cars sold 206,200 units in 2012, up 2.8 percent year on year.

GWM posted a net profit of 5.708 billion yuan in 2012,up 62.6 percent year on year.

GWM listed its total assets at 42.58 billion yuan in late 2012,up 28.5 percent year on

year.

GWM sold 620,000 vehicles in 2012 with a year-on-year growth

of 28.3 percent.

42.58 billion

5.708 billion

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COMPANY NEWS


Automobile Industry: 1. FAW Group Corp

2. Chongqing Changan Automobile Corporation Ltd

3. Anhui Jianghuai Automobile Co. , Ltd (JAC)

4. Zhejian Geely Holding Group Co. , Ltd

5. Zhengzhou YuTong Bus Co., Ltd

6. Chery Automobile Co., Ltd

7. Beiqi Foton Motor Co. , Ltd

8. Great Wall Motor Company Limited

9. Shanghai Automotive Group Co., Ltd.,

Passenger Car Branch

10.South vehicle Zhuzhou Electric locomotive

Research Institute Co. , Ltd.

11. Beijing Automobile Co., Ltd

12. King Long United Automotive Industry

(Suzhou) Co. , Ltd.

13. Hubei Aviation Precision Machinery

Technology Co., Ltd

Roger Wang, Deputy General Manager of the GWM International Department, and Zachary Zhang, Manager of the Peru Market Department of GWM received the UPC delegation, presenting fine gifts. At the welcome ceremony, Zhang briefed the visitors about GWM's development and performance in Peru, and watched the video featuring HAVAL Dakar Team competing at the Dakar 2013 with the visitors. The students were excited, saying Great Wall vehicles are common in Peru and HAVAL Dakar Racecar has become a local super star. Following the welcome meeting, the delegation visited GWM's production workshop, listening to the receptionists' interpretation of GWM's advanced production process and equipment. At the test drive wrapping up the visit, the receptionists test-drove best-sellers like Haval M4 and Great Wall C30 with the visitors. They were overwhelmed with excitement about

soaring on the speedy circuit, thumbing up to the quality of Great Wall vehicles.

The visit of the UPC delegation is aimed to learn leading multinationals' international operations. The reason for taking GWM as the first leg is its remarkable achievements in international development in recent years, especially the outstanding performance of its HAVAL Dakar Team at the Dakar 2013 that has enhanced its popularity and attracted attention from the Peruvian students.

UPC is one of the most prestigious universities in Peru. The delegation's visit will offer Peru's new generation a deeper understanding of GWM and boost its development in Peru.Executive Editor:Roger

( Journalist:Oliameng ) On January 28, led by Ivan Silva, Head of Cultural Section of the Embassy of Peru in China, 48 teachers and students from Universidad Peruana de Ciencias Aplicadas (UPC) visited GWM's headquarters. GWM is reportedly the first leg of the visit to China as well as the only automaker visited. Next, the delegation will visit multinationals like Lenovo,Citibank, etc.

UPC delegation visits GWM( Journalist:Oliameng )On January 30, a delivery ceremony of Haval H6 was held for Mr. Jose M. Borja L., the Ecuadorian ambassador to China, at Beijing Boshilian showroom. Roger Wang, deputy general manager of the International Trade Division of GWM and William Shu, manager of the Ecuadorian market of GWM attended the ceremony, presenting an exquisite gift to Jose.

Before the ceremony, Wang briefed Jose about GWM's development, especially the fact that Haval SUV claimed for ten

consecutive years the sales volume title among Chinese SUV market. Referring to the just-concluded Dakar Rally, Jose was excited, saying that the vast majority of Ecuadorians love the rally and GWM's brilliant performance and results in the rally was praiseworthy.

Jose chose Haval H6 due to his trust in the quality of Great Wall vehicles. According to him, Great Wall vehicles are common in Ecuador and enjoy great reputation, and he had surveyed Beijing's branded stores before the purchase and was finally convinced by Haval H6's

elegant appearance and high quality.

2012 saw GWM's sales volume grow in Ecuador steadily and continually keep ahead among Chinese brands, according to sources. That is attributable to the concerted efforts of GWM and its local distributor Ambacar Company since the quota policy Ecuador has implemented in 2011. With its KD plant in Ecuador about to come on stream, GWM will achieve new success then, William Shu said.Executive Editor:Roger

Ecuadorian Ambassador Trusts Quality Haval H6

Delivery Ceremony of Haval H6


COMPANY NEWS


Derco Peru’s Dakar marketing(Journalist:Oliameng)January 2013 saw South America draw close attention for hosting the Dakar. GWM’s HAVAL Dakar Team, strong racecars and competitors from all the world went all the way for the feast of auto sports culture.

GWM has made its fourth presence in the Dakar, and the great performance and ever-growing results of HAVAL Dakar Team have been enhancing GWM’s overseas popularity and reputation. While being excited with joy at the team’s performance, GWM’s overseas partners will take the opportunity to conduct a series of

Dakar-centered promotion. Pedro Luksic, Great Wall commercial manager of Derco Peru, felt that keenly, saying:“We know a main reason for Haval’s growth of over 40 percent in Peru last year is the outstanding performance of HAVAL Dakar Team in the Dakar. We will conduct Dakar-themed marketing every year to come.”

For the Dakar 2013, Derco Peru has launched GWM’s largest promotional campaign since its entry into Peru, investing heavily in promotion via TV, billboard, activities, PR, newspapers and social media.

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CORDOBA

LA RIOJA

FIAMBALA

COPIAPO

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SANTIAGO

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BRAND SPOT LIGHT

One month before the Dakar Rally, Derco Peru had erected a huge Haval billboard featuring a HAVAL Dakar Racecar soaring downhill on Lima’s highway, presenting strong visual effects. According to the Manager of Derco Peru, many people started discussions about GWM when seeing the billboard and even Sousa was impressed by it. These instantly boost Haval’s sales.

For a better promotion, Derco Peru recorded a special video featuring Haval’s performance in the Dakar 2012, with the inclusion of GWM’s business performance in Peru and the world: GWM boasts average annual sales of over 500,000 units and 36 years’ experience of auto manufacturing, provides three-year 100,000-kilometer warranty, finished 6th in the Dakar 2012 and was honored as Peru’s best-selling brand. Derco Peru launched the video on all local TV channels covering the Dakar.

For Derco Peru, the Dakar-centered promotional campaign has not only gained trust from local consumers, but also enhanced GWM’s brand image, the popularity of GWM and Haval SUV, and stimulating GWM’s sales in Peru. GWM sold 2,420 units in Peru in 2012, up 36 percent year on year, including 1,006 Haval SUV units, up 40 percent year on year, thus ranking among the fastest-growing brands in Peru.Executive Editor:Roger

Vivid billboard

During the Dakar Rally, Derco Peru decorated its showroom with Dakar-themed materials to display Haval H3 at the showroom’s main entrance, setting out a replica of HAVAL Dakar Racecar in the main zone. According to the salesperson’s introduction to GWM’s participation in the Dakar, many customers congratulated HAVAL Dakar Team and had photos with the replica.

Dakar video dissemination

As the Dakar 2013 started in Peru, the competitors, racecars and journalists from different countries headed for Peru before the rally to adapt themselves to environment. Derco Peru took the opportunity to deliver a press conference for HAVAL Dakar Team at Westin Lima Hotel, one of the most luxurious hotels in Peru, with the participation of Peruvian mainstream media and Chinese media.

Pre-Dakar press conference

Dakar-themed showroom

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BRAND SPOT LIGHT


The Voice of Overseas Regional ManagersZachary Zhang, manager of Peru market, took up overseas market management in 2008, was successively in charge of the Central & South American market, the Caribbean market and the Asia-Pacific market, and has rich experience in market management. His view of the distributor's Dakar promotion is as follows:

Zachary Zhang — Manager of Peru market

1. What do you think the participation of HAVAL Dakar Team means to the distributors?

In Latin America, people are enthusiastic about automobile sport. The distinguished Dakar Rally has brought locals' craze for auto sport to a climax. The participation of HAVAL Dakar Team, especially taking Peru as the place where the Dakar Rally starts, helps the local distributor conduct terminal promotion to enhance GWM's popularity and brand image.

2. Please make a brief introduction to Derco Peru's Dakar-centered promotion efforts.

Peru Derco actively conducted Dakar promotion, publicizing the Dakar and GWM through diverse activities. It

invited Peru's mainstream media, Chinese media, the team director and the drivers to a press conference before the Dakar Rally, visited the team camp in Pisco during the rally, and participated in the camp visit and victory party after the rally in Chile. It disseminated GWM brand via Peru's mainstream media like TV, newspaper and magazine, and kept up to date with the rally via social media, drawing close attention from multitudes of Dakar fans.

3. What do you think Derco Peru has done to increase sales?

The distributor Derco has also conducted promotion for Peru's terminal market. It promoted HAVAL Dakar Team in all showrooms, with all sales person wearing Haval Dakar

uniforms, showrooms redecorated with Dakar-themed banners and labels.Meanwhile, Derco delivered a Haval H3 test drive via Peru Channel 5 to enhance locals' attention to Haval brand and increase market sales.

4. Please introduce the daily business association between GWM and Derco Peru

GWM has participated in Motor Show Lima in 2006, 2008, 2010 and 2012 since its entry into the Peruvian market, thus drawing more attention. Thanks to Derco's continuous investment, GWM started from scratch in Peru, and had led Chinese brands and ranked among top 10 in sales in the Peruvian market by 2012.

Zachary Zhang — Manager of Peru market

www.greatwall-motor.com


BRAND SPOT LIGHT


China’s Best-selling Brand of Passenger Cars

( Journalist:Oliameng )Among the many overseas distributors of GWM, there is a precisely positioned and reputable one with over 1,000 units’ monthly sales, that is GMS SARL-distributor of GWM in Algeria.

GMS has been the distributor for Mercedes Benz and Chrysler etc since 1996, which has gained rich experience in marketing and brand promotion and enjoys great local popularity. In 2007, it became the distributor of GWM; with the wise business strategy devised by GMS President Mr.Ouaffik, GWM has seen its local popularity skyrocket and market sales soar.

The reason that Mr.Ouaffik chose to distribute GWM is his confidence and trust on GWM. He could see the great sales potential of GWM from the very beginning; the refined and modern designing as well as reliable product quality fit well into the local consumption habit, which enhances the GWM brand to be more and more popular.

Mr.Ouaffik introduces that passenger cars dominate the Algerian auto market with a share of 80%. The top three best-selling hatchbacks and sedans are the Renault CLIO, Peugeot 206+/207 and Volkswagen Polo, and the Renault Symbol, Dacia Logan and Hyundai Accent. To fit the market feature, after negotiations with GWM, Mr.Ouaffik decided to introduce models including Great Wall C20R and Great Wall C50 etc, which will then enrich the product lineup to strengthen the competitiveness and bring better profit for GMS.

In Algeria, GWM is the No.1 Chinese brand in sales among all Chinese brands apart from mini trucks. Such a brilliant achievement owns a lot to the concerted efforts of Mr.Ouaffik and his team. In order to increase sales, Mr.Ouaffik has worked out a more complete package of development plans since 2012 including “maintain price advantage in the market; do the best in terms of quality and speed; make a marketing strategy based on manufacturer demand; maximize brand popularity; stabilize customer base and increase after service

efficiency; execute the ‘frontier strategy’ and increase sales outlets; maintain brand popularity amongst local competition; pay attention to terminal sales and batch orders from enterprises and the government; widen the leading gap over competitors in service quality (first impression, delivery speed, customer communication and after service) and value batch orders ,which are important to build brand image indirectly.” Currently GWM is carrying out “Quality Improvement” strategy, which could influence the terminal price and sales performance in overseas market, but GWM will step forward steadily to grow to be the excellent representative of China auto brands, like Hyundai of South Korea.

Certainly, Mr.Ouaffik and his team also attach great importance to brand promotion. With years of experience in auto industry, Mr.Ouaffik believes that 3 aspects will support to enhance the brand value of GWM, including “pay attention to the quality of staff during employ and training, establish responsibility management mechanism

to clarify targets and divisions and provide satisfactory service for customers in maintenance and spare parts”.

In the recently completed Dakar Rally 2013, the HAVAL Dakar Team has made it to the finish line and leveled with the best historical record. Mr.Ouaffik

expressed his congratulations to GWM on this success.

GWM is the first Chinese brand chosen by the most important organizations of Algeria, such as Algeria government, police stations and aviation etc. Mr.Ouaffik has full confidence on GWM’s

development in Algeria and hopes to keep with the previous development mode and receive continuous and strong support from GMW.Executive Editor:Roger

Mr.Ouaffik— CEO of GMS

Oran Motor Show

Showroom Demonstration

Stick to a Solid Business Mode


INTERVIEW


The Spring FestivalThe Spring Festival is the most important festival for the Chinese people and is when all family members get together, just like Christmas in the West. All people living away from home go back, becoming the busiest time for transportation systems of about half a month from the Spring Festival. Airports, railway stations and long-distance bus stations are crowded with home returnees.

The Spring Festival falls on the 1st day of the 1st lunar month, often one month later than the Gregorian calendar. It originated in the Shang Dynasty (c. 1600 BC-c. 1100 BC) from the people's sacrifice to gods and ancestors at the end of an old year and the beginning of a new one.

Strictly speaking, the Spring Festival starts every year in the early days of the 12th lunar month and will last till the mid 1st lunar month of the next year. Of them, the most important days are Spring Festival Eve and the first three days. The Chinese government now stipulates people have seven days off for the Chinese Lunar New Year.

Many customs accompany the Spring Festival. Some are still followed today, but others have weakened.

On the 8th day of the 12th lunar month, many families make laba porridge, a delicious kind of porridge made with glutinous rice, millet, seeds of Job's tears, jujube berries, lotus seeds, beans, longan and gingko.

The 23rd day of the 12th lunar month is called Preliminary Eve. At this time, people offer sacrifice to the kitchen god. Now however, most families make delicious food to enjoy themselves.

After the Preliminary Eve, people begin preparing for the coming New Year. This is called "Seeing the New Year in".

Store owners are busy then as everybody goes out to purchase necessities for the New Year. Materials not only include edible oil, rice, flour, chicken, duck, fish and meat, but also fruit, candies and kinds of nuts. What's more, various decorations, new clothes and shoes for the children as well as gifts for the elderly, friends and relatives, are all on the list of purchasing.

Before the New Year comes, the people completely clean the indoors and outdoors of their homes as well as their clothes, bedclothes and all their utensils.

Then people begin decorating their clean rooms featuring an atmosphere of rejoicing and festivity. All the door panels will be pasted with Spring Festival couplets, highlighting Chinese calligraphy with black characters on red paper. The content varies from house owners' wishes for a bright future to good luck for the New Year. Also, pictures of the god of doors and wealth will be posted on front doors to ward off evil spirits and welcome peace and abundance.

The Chinese character "fu" (meaning blessing or happiness) is a must. The character put on paper can be pasted normally or upside down, for in Chinese the "reversed fu" is homophonic with "fu comes", both being pronounced as "fudaole." What's more, two big red lanterns can be raised on both sides of the front door. Red paper-cuttings can be seen on

window glass and brightly colored New Year paintings with auspicious meanings may be put on the wall.

People attach great importance to Spring Festival Eve. At that time, all family members eat dinner together. The meal is more luxurious than usual. Dishes such as chicken, fish and bean curd cannot be excluded, for in Chinese, their pronunciations, respectively "ji", "yu" and "doufu," mean auspiciousness, abundance and richness. After the dinner, the whole family will sit together, chatting and watching TV. In recent years, the Spring Festival party broadcast on China Central Television Station (CCTV) is essential entertainment for the Chinese both at home and abroad. According to custom, each family will stay up to see the New Year in.

Waking up on New Year, everybody dresses up. First they extend greetings to their parents. Then each child will get money as a New Year gift, wrapped up in red paper. People in northern China will eat jiaozi, or dumplings, for breakfast, as they think "jiaozi" in sound means "bidding farewell to the old and ushering in the new". Also, the shape of the dumpling is like gold ingot from ancient China. So people eat them and wish for money and treasure.

Southern Chinese eat niangao (New Year cake made of glutinous rice flour) on this occasion, because as a homophone, niangao means "higher and higher, one year after another." The first five days after the Spring Festival are a good time for relatives, friends, and classmates as well as colleagues to exchange greetings, gifts and chat leisurely.

Burning fireworks was once the most typical custom on the Spring Festival. People thought the spluttering sound could help drive away evil spirits. However, such an activity was completely or partially forbidden in big cities once the government took security, noise and pollution factors into consideration. As a replacement, some buy tapes with firecracker sounds to listen to, some break little balloons to get the sound too, while others buy firecracker handicrafts to

hang in the living room.

The lively atmosphere not only fills every household, but permeates to streets and lanes. A series of activities such as lion dancing, dragon lantern dancing, lantern festivals and temple fairs will be held for days. The Spring Festival then comes to an end when the Lantern Festival is finished.

http://blog.sina.com.cn/s/blog_60fc96a401017i6m.html

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2013 HAPPY NEW YEAR


CHINESE CULTURE


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