great luxury automotive dm examples

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Creating automotive luxury DM experiences Great examples of bringing your luxury brand to life through DM www. dianasherling.com / [email protected]

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Page 1: Great luxury automotive dm examples

Creating automotive luxury DM experiencesGreat examples of bringing your luxury brand to life through DM

www. dianasherling.com / [email protected]

Page 2: Great luxury automotive dm examples

LEXUS IS ‘HAVE YOU GOT BALLS OF STEEL?’ Invitation to test drive

Page 3: Great luxury automotive dm examples

ROLLS ROYCE WRAITH Interactive experience: direct mail / ipad app

Page 4: Great luxury automotive dm examples

Rolls Royce Wraith interactive brochure/ipad experience

BMW X5 sent PORSCHE drivers a James Bond like MP3 with an invitation to an exclusive and preview test drive;

72% take up from cold prospects

Invitation to a private airfield, where the X5 was unveiled and their comments caught on camera, their drive filmed and then captured into a personalised DVD to take home.

Page 5: Great luxury automotive dm examples

MINI CONSISTANTLY INVESTS IN LOYALTISTS DM

Page 6: Great luxury automotive dm examples

AUDI 360 INTERACTIVE EXPERIENCES

Page 7: Great luxury automotive dm examples

BMW