greater pittsburgh convention and visitors bureau, inc. dba...

Greater Pittsburgh Convention and Visitors Bureau, Inc. dba VisitPITTSBURGH

As the official tourism promotion agency for Allegheny County,

VisitPITTSBURGH is dedicated to generating convention,

trade show and leisure travel business for the Pittsburgh region.

MEET OUR TEAM

VisitPITTSBURGH partnership and marketing programs provide targeted sales,

marketing and promotional exposure to the lucrative visitor and convention

market. Our publications and website are the official information sources for

consumers, visitors and planners seeking information on the Greater Pittsburgh

region. Let one of our marketing specialists create a custom program that’s

specifically designed for your market and budget!

GROW YOUR BUSINESS THROUGH TOURISM

PEOPLE VISIT THE REGION ANNUALLY

INTO ALLEGHENY

COUNTY

INTO ALLEGHENY

COUNTY

TOURISM BRINGS:

Colleen SmithPartnership Development Director

[email protected]

412-325-0298

Ashley SteckelAdvertising Sales Director

[email protected]

412-325-0280

Christine MusialPartnership Development Manager

[email protected]

412-325-0315

Erica JustPartnership Development Coordinator

[email protected]

412-325-0283

Dawn HoldenVP, Partnership Development

[email protected]

412-325-0290

PARTNERSHIP DEVELOPMENT TEAM

Media Kit | MEET OUR TEAM

As a partner-based organization, we provide strategic resources and

valuable exposure to local businesses that want to target these visitors

and their dollars.

PARTNERSHIP BENEFITS: NEIGHBORHOOD* PROMOTIONAL** BUSINESS MARKETING

VisitPITTSBURGH.com listing– BASIC (30 Words) • • • •Partner Rates for Advertising & Events • • • •Offi cial Visitors Guide Listing • • • •PLAY Magazine Listing (Attractions, Dining, Shopping, Events Only) • • • •Convention Welcome Signs Program (Convention–centric Restaurants Only) • • •Convention Planning Bulletins • • •VisitPITTSBURGH.com listing– Enhanced (100 Words Plus Logo) • •Convention Calendar Access • •Booking Leads (Hotels Only) •Business Referrals & Leads •Brochure Distribution Program •Access to Third Party Research & Strategic Planning •Cooperative Advertising Opportunities •Partner List Access •

* Neighborhood rate is open only to Restaurants and Retail establishments that are members of a participating Merchants Association or Chamber of Commerce. ** Promotional rate is only available to independent restaurants, retail establishments, Merchants Association or Chamber of Commerce.

BE A PARTNERVisitPITTSBURGH.com/partners

INTERESTED IN BECOMING A VISITPITTSBURGH PARTNER?

Media Kit | BE A PARTNER

NEIGHBORHOOD PARTNER* $155

PROMOTIONAL PARTNER** $260

BUSINESS PARTNER $595

MARKETING PARTNER

ATTRACTIONS

Small Nonprofi t $775

Large Nonprofi t $1,015

For-Profi t $2,295

HOTELS

11 miles or more from Downtown $11 per room

6-10 miles from Downtown $14 per room

5 miles from Downtown $19 per room

Downtown location $35 per room

RESTAURANTS

Basic Listing $260

Limited Service $415

Fewer than 200 seats $715

200 or more seats $775

SHOPPING

Independent $715

National $900

Mall or Merchant Group $900

Department Store $1,590

SUPPLIERS + BUSINESS SERVICES

Home-based $260

Sole Proprietor $445

Fewer than 10 employees $775

10 or more employees $1,015

2016 DUES SCHEDULEJOIN NOW

Media Kit | JOIN NOW

* Neighborhood rate is open only to Restaurants and Retail establishments that are members of a participating Merchants Association or Chamber of Commerce. ** Promotional rate is only available to independent restaurants, retail establishments, Merchants Association or Chamber of Commerce.

Featured Listings have a color cover treatment, that includes a photo and logo

along with your name, address, phone and website hyperlink.

$1,000 Annually

As part of your featured listing, you will receive 200 words of copy, up to 10

photos and video placement, a points of interest map and social media links.

FEATURED LISTING

Media Kit | FEATURED LISTING

Through a marketing partnership program with VisitPITTSBURGH, we’ll make it easy for you to target lucrative visitors. We’ll keep you in the know about upcoming conventions, special events and prime tourism season activities, all with the goal of increasing your bottom line.

• Inclusion in Downtown Dining Map (applies to restaurants within walking distance or subway transportation)

• Convention Welcome Sign Distribution (Downtown restaurants only)

• Convention Calendar Access

• Convention Planning Bulletins

• Menu placement, referrals and reservations onsite at the David L. Lawrence Convention Center for citywide conventions

• Banquet and Venue Referrals

BENEFITS:

CONVENTION MARKETING

• Highlight a dining off er in the annual Coupon Booklet

• Post a dining off er on the VisitPITTSBURGH.com coupon section

ONLINE & PRINT COUPON PROGRAM

• Offi cial Welcome Centers located at: Fifth Avenue Place, Downtown, Pittsburgh International Airport

• Satellite Centers include: Heinz History Center, Duquesne Incline, South Side Chamber of Commerce, Fort Pitt Museum, Golden Triangle Bike Rental, Kayak Pittsburgh

MENU AND RACK CARD DISTRIBUTIONAT VISITPITTSBURGH WELCOME CENTERS

• Offi cial Visitor Guide listing (Annual)

• PLAY (3x Per Year)

PUBLICATION LISTINGS

• Business listing in dining section of VisitPITTSBURGH.com

ONLINE EXPOSURE

VisitPITTSBURGH RESTAURANT MARKETING PROGRAM

• Media lists

• Press tour hosting opportunities

PUBLIC RELATIONS ACTIVITIES

• VisitPITTSBURGH maintains a robust social media presence and provides opportunities for partners to integrate with Facebook, Twitter and more

• Social Media education series *

• Annual Tweet, Like and Be Social event *

SOCIAL MEDIA

• VisitPITTSBURGH hosts over 20 partnership events annually for the purposes of networking and education *

ADVERTISING COOPERATIVE MARKETING OPTIONS

PREMIUM MARKETING PACKAGE:

200 or more seats $775

Fewer than 200 seats $715

Limited Service $415

BASIC LISTING PACKAGE:

Print & Online Basic Listing $260

Colleen Smith | 412-325-0298 | [email protected]

PARTNER INQUIRES

* Nominal fees may apply

Media Kit | RESTAURANT MARKETING PROGRAM

• Business listing in the 2017 Official Visitors Guide

• Business Listing in PLAY

• Web listing on VisitPITTSBURGH.com

• Partner Decal

• Invitation to Partner Events

PARTNERSHIP OPPORTUNITY: LIMITED LISTING ONLY PARTNERSHIP

Team up with VisitPITTSBURGH to encourage travelers to visit…your neighborhood!

Independent restaurants – 75 seats or fewer

Independently owned retail

FOR $155/YEAR,NEIGHBORHOOD MERCHANTS RECEIVE:

• 1/4 page for $1,000 (retail value of $4,500)

• 1/8 page for $500 (retail value of $1,000)

In addition, participating businesses may take advantage of a discounted

cooperative advertising rate in the 2017 Official Visitors Guide. The

neighborhood will receive content including an editorial feature and photos.

COOPERATIVE ADVERTISING PROGRAM:

OFFICIAL VISITORS GUIDE

A publication specifically designed for Pittsburgh-bound leisure travelers

and conventioneers as a pre-arrival planning guide. The OVG offers detailed

descriptions on accommodations, transportation, attractions, restaurants,

retailers and services. The OVG is printed annually at 100,000 copies and is

distributed through state welcome centers, VisitPITTSBURGH’s toll-free number,

VisitPITTSBURGH.com, and meeting and convention attendees.

PRODUCT DESCRIPTION:

NEIGHBORHOOD ASSOCIATIONS

VisitPITTTSBURGH, the region’s official tourism promotion agency, has partnered with your Neighborhood Association to encourage tourism! As a member of your association, you will have an opportunity to spread your message to those visiting Pittsburgh and its neighborhoods. Right now, VisitPITTSBURGH is offering a chance to partner for 75% off suggested rate!

PLAY

A publication specifically designed for visitors once they have arrived in

Pittsburgh. PLAY showcases regional Pittsburgh attractions, events, restaurants

and retailers in a dynamic and colorful format. It is published 3 times per year

at 75,000 copies per issue and virtual on VisitPITTSBURGH.com. The guide is

distributed at selected Downtown hotels, concierge desks, VisitPITTSBURGH

Welcome Centers, convention center registration desks, attractions and

advertiser locations.

Media Kit | NEIGHBORHOOD ASSOCIATIONS

A publication specifi cally designed for Pittsburgh-bound leisure travelers and conventioneers as a pre-arrival planning guide. The OVG off ers detailed descriptions on accommodations, transportation, attractions, restaurants, retailers and services. Meeting Facilities, suppliers, venues, community resources and relocation information are also highlighted in the guide.

OFFICIAL VISITORS GUIDE

• Offi cial Welcome Centers, Downtown and Airport

• Satellite VisitPITTSBURGH Welcome Centers

• Inquiries through VisitPITTSBURGH’s toll-free number and VisitPITTSBURGH.com

• Meeting and event planners

• Local corporations, campuses and relocation/real estate companies

DISTRIBUTION – 100,000 Printed Annually& Virtual on VisitPITTSBURGH.com

Ad location within the publication cannot be guaranteed.

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• Ads must be submitted as a PDF fi le. Ads must be in CMYK (no spot color), high resolution and have all fonts embedded.

• Email to [email protected]

ELECTRONIC SUBMISSION

AD SIZE SPECS RATE

A: Two–Page Spread 21.75” X 8.5” $ 17,000

B: Full Page (premium placement) 10.875” X 8.5” $ 13,800

B: Full Page 10.875” X 8.5” $ 10,200

C: 1/2 Page–Horizontal 9.75” X 3.6944” $ 6,200

D: 1/2 Page–Vertical 4.75” X 7.625” $ 6,200

E: 1/4 Page–Horizontal 4.75” X 3.6944” $ 4,500

F: 1/4 Page–Vertical 2.25” X 7.625” $ 4,500

G: 1/8 Page–Vertical 2.25” X 3.6944” $ 1,000

SCHEDULE

Space Reservation Sept. 30

Ad Materials Due Oct. 15

Distribution Feb. 15

Ashley Steckel | 412-325-0280 | [email protected]

ADVERTISING INQUIRES

* Two–Page Bleed: 22.25” W x 9” H / Trim: 9.75” W x 7.625” H • Full-Page Bleed: 9”w x 11.375”h / Trim: 9.75” W x 7.625” H Bleeds must be on all four sides • Allow .375” text safe area along inside gutter.

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O F F I C I A L V I S I T O R S G U I D EBicentennial Celebration

OVGVP16-Cover-r07a.indd 4 1/26/16 5:09 PM

Media Kit | OFFICIAL VISITORS GUIDE

PLAY is the Offi cial See & Do guide that features all the hottest tickets and Must-Sees in the city. PLAY showcases fairs, festivals, seasonal events, dining, nightlife shopping and maps to leisure visitors and conventioneers.

PLAY

• Offi cial Welcome Centers, Downtown and Airport

• Satellite VisitPITTSBURGH Welcome Centers

• Select Downtown, area hotel rooms and concierge desks

• Convention registration

• Advertiser locations

DISTRIBUTION – 75,000 Per Issue 3x Year& Virtual on VisitPITTSBURGH.com

Ad location within the publication cannot be guaranteed.

• Ads must be submitted as a PDF fi le. Ads must be in CMYK (no spot color), high resolution and have all fonts embedded.

• Email to [email protected]

ELECTRONIC SUBMISSION

AD SIZE SPECS RATE

A: Two–Page Spread 11” x 8.625” $ 4,480

B: Full Page (premium placement) 5.625” x 8.625” $ 4,000

B: Full Page 5.625” x 8.625” $ 3,200

C: 1/2 Page–Horizontal 4.625” x 3.75” $ 1,800

D: 1/3Page–Horizontal 4.625” x 2.5” $ 1,350

E: 1/3 Page–Vertical 1.5” x 7.5” $ 1,350

F: 1/4 Page–Horizontal 4.625” x 1.875” $ 1,100

G: 1/8 Page–Vertical 3” x 3” $ 1,100

Ashley Steckel | 412-325-0280 | [email protected]

ADVERTISING INQUIRES

SCHEDULE Issue 1 Issue 2 Issue 3

Space Reservation Nov 1 Mar 1 Jul 1

Ad Materials Due Nov 15 Mar 15 Jul 15

Distribution Jan May Sept

*Two-Page Bleed: 11” x 8.625” / Trim: 10.75w x 8.375”h • Full-Page Bleed: 5.625 x 8.625 / Trim: 5.375” x 8.375” Allow .375” text safe area along inside gutter • Bleeds must be on all four sides.

CELEBRATING 200 YEARS EMBRACE THE COLD

WORLD BEATS COMEDY AND DANCE

PLAYPLAYPLAYPLAYJANUARY - APRIL 2016

PLAYPLAYPITTSBURGH’S OFFICIAL SEE & DO GUIDE

Includes All Downtown Restaurants

Media Kit | PLAY

WEB INFORMATIONReach visitors to the Pittsburgh region, area meetings and convention decision makers and more.

• Official tourism promotion website for Pittsburgh and Allegheny County

• One million+ visitors annually

• Ranks in top five google searches for keyword Pittsburgh

VisitPITTSBURGH.COM

• Official website and primary search tool for planners and clients coordinating a future Pittsburgh meeting or convention

• Serves as the “call to action” and information source for the VisitPITTSBURGH convention sales team

• Online directory and referral source for VisitPITTSBURGH convention services team

PLANPITTSBURGH.COM

GIF, JPG

• No Flash

• Animated GIFs are permitted provided they are under 100k

• Include a landing URL

ACCEPTED CREATIVE

2:56

AVG. TIMEPER VISIT

REFERRING WEBSITES

DIRECTTRAFFIC

PAID ADS

SEARCHENGINE S

SOCIALMENTIONS

3 9 16 9 63

Media Kit | WEB INFORMATION

WEB SPECS

VisitPITTSBURGH.com

Navigation Run of Site • A display ad in the navigation dropdown

• Sold via menu tab

• 3 placements per month, per tab

$750 per month

Run of Site • A display ad on 70% of the website

• Sold by impression

• Below the fold on homepage, but above the fold on interior pages

$500 per month / 10,000 impressions

Left Box • A display ad on 85% of the website

• Sold by impression

• Only on content pages

$500 per month / 10,000 impressions

Mini Run of Site • A display ad on 75% of the website

• Sold by month


$300 per month

Spotlight • Text ad on 80% of the website

• Sold by month

• Links to your VisitPITTSBURGH.com listing

65 Characters

1 of 4-$300 per month



PlanPITTSBURGH.com

Navigation Run of Site • A display ad in the navigation dropdown

• Sold by the month

• Ads are seen across all navigation drop-down menus

$500 per month

Run of Site • A display ad on 70% of the website

• Sold by month


$300 per month

Mini Run of Site • A display ad on 75% of the website

• Sold by month


$150 per month

Spotlight • Text ad on 80% of the website

• Sold by month

• Links to your PlanPITTSBURGH.com listing

65 Characters




specs are in pixelsMedia Kit | WEB SPECS

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