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GREEK TOURISM PERFORMANCE 2015/2016/2017

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Page 1: GREEK TOURISM PERFORMANCE · NEW NATIONAL TOURISM STRATEGY 2016-2020. LAUNCH NEW GREEK DESTINATIONS & AUTHENTIC THEMATIC TRAVEL EXPERIENCES. 365 DAYS A YEAR. Greece's Assets • The

GREEK TOURISM PERFORMANCE

2015/2016/2017

Page 2: GREEK TOURISM PERFORMANCE · NEW NATIONAL TOURISM STRATEGY 2016-2020. LAUNCH NEW GREEK DESTINATIONS & AUTHENTIC THEMATIC TRAVEL EXPERIENCES. 365 DAYS A YEAR. Greece's Assets • The

5,2%

7,3%

3,9%

5,1%

6,7%

9,7%

2015 2016 2017

Growth of tourist arrivals2015-2017

World

Greece

Page 3: GREEK TOURISM PERFORMANCE · NEW NATIONAL TOURISM STRATEGY 2016-2020. LAUNCH NEW GREEK DESTINATIONS & AUTHENTIC THEMATIC TRAVEL EXPERIENCES. 365 DAYS A YEAR. Greece's Assets • The

THE CHALLENGE

“MOVING FORWARD”

Beyond 30.000.000 arrivals per year With Sustainable and inclusive growth thus…

Page 4: GREEK TOURISM PERFORMANCE · NEW NATIONAL TOURISM STRATEGY 2016-2020. LAUNCH NEW GREEK DESTINATIONS & AUTHENTIC THEMATIC TRAVEL EXPERIENCES. 365 DAYS A YEAR. Greece's Assets • The

THE CHALLENGE

“MOVING FORWARD”

… moving beyond peak season

beyond popular destinations

Page 5: GREEK TOURISM PERFORMANCE · NEW NATIONAL TOURISM STRATEGY 2016-2020. LAUNCH NEW GREEK DESTINATIONS & AUTHENTIC THEMATIC TRAVEL EXPERIENCES. 365 DAYS A YEAR. Greece's Assets • The

NEW NATIONAL TOURISM STRATEGY 2016-2020

LAUNCH NEW GREEK DESTINATIONS&

AUTHENTIC THEMATIC TRAVEL EXPERIENCES

365 DAYS A YEAR

Page 6: GREEK TOURISM PERFORMANCE · NEW NATIONAL TOURISM STRATEGY 2016-2020. LAUNCH NEW GREEK DESTINATIONS & AUTHENTIC THEMATIC TRAVEL EXPERIENCES. 365 DAYS A YEAR. Greece's Assets • The

Greece's Assets

• The European Countrywith the longest coastline (16,000km)

Page 7: GREEK TOURISM PERFORMANCE · NEW NATIONAL TOURISM STRATEGY 2016-2020. LAUNCH NEW GREEK DESTINATIONS & AUTHENTIC THEMATIC TRAVEL EXPERIENCES. 365 DAYS A YEAR. Greece's Assets • The

• The largest &most diverse complex of islands in the Med and Europe with more than 100 inhabited islands and over 6,000 islands/islets of close proximity

Page 8: GREEK TOURISM PERFORMANCE · NEW NATIONAL TOURISM STRATEGY 2016-2020. LAUNCH NEW GREEK DESTINATIONS & AUTHENTIC THEMATIC TRAVEL EXPERIENCES. 365 DAYS A YEAR. Greece's Assets • The

• 4 millennia of history

Page 9: GREEK TOURISM PERFORMANCE · NEW NATIONAL TOURISM STRATEGY 2016-2020. LAUNCH NEW GREEK DESTINATIONS & AUTHENTIC THEMATIC TRAVEL EXPERIENCES. 365 DAYS A YEAR. Greece's Assets • The

• 18 UNESCO sites of world heritage

Page 10: GREEK TOURISM PERFORMANCE · NEW NATIONAL TOURISM STRATEGY 2016-2020. LAUNCH NEW GREEK DESTINATIONS & AUTHENTIC THEMATIC TRAVEL EXPERIENCES. 365 DAYS A YEAR. Greece's Assets • The

• 100 archeological sites/museums- >200 museums of local tradition and thematic/special interest

Page 11: GREEK TOURISM PERFORMANCE · NEW NATIONAL TOURISM STRATEGY 2016-2020. LAUNCH NEW GREEK DESTINATIONS & AUTHENTIC THEMATIC TRAVEL EXPERIENCES. 365 DAYS A YEAR. Greece's Assets • The

• 28 main mountains (>2,000 m.)-21 rivers-18 lakes spread across the country

Page 12: GREEK TOURISM PERFORMANCE · NEW NATIONAL TOURISM STRATEGY 2016-2020. LAUNCH NEW GREEK DESTINATIONS & AUTHENTIC THEMATIC TRAVEL EXPERIENCES. 365 DAYS A YEAR. Greece's Assets • The

• Landscape variety and diversity from rural to coastal areas

Page 13: GREEK TOURISM PERFORMANCE · NEW NATIONAL TOURISM STRATEGY 2016-2020. LAUNCH NEW GREEK DESTINATIONS & AUTHENTIC THEMATIC TRAVEL EXPERIENCES. 365 DAYS A YEAR. Greece's Assets • The

• Over 3000 villages &mainland destinations

Page 14: GREEK TOURISM PERFORMANCE · NEW NATIONAL TOURISM STRATEGY 2016-2020. LAUNCH NEW GREEK DESTINATIONS & AUTHENTIC THEMATIC TRAVEL EXPERIENCES. 365 DAYS A YEAR. Greece's Assets • The

• 19 ski resorts

Page 15: GREEK TOURISM PERFORMANCE · NEW NATIONAL TOURISM STRATEGY 2016-2020. LAUNCH NEW GREEK DESTINATIONS & AUTHENTIC THEMATIC TRAVEL EXPERIENCES. 365 DAYS A YEAR. Greece's Assets • The

• More than 700 hot springs, (50 are officially recognized)

Page 16: GREEK TOURISM PERFORMANCE · NEW NATIONAL TOURISM STRATEGY 2016-2020. LAUNCH NEW GREEK DESTINATIONS & AUTHENTIC THEMATIC TRAVEL EXPERIENCES. 365 DAYS A YEAR. Greece's Assets • The

• 5 geoparks in the UNESCO world map

Page 17: GREEK TOURISM PERFORMANCE · NEW NATIONAL TOURISM STRATEGY 2016-2020. LAUNCH NEW GREEK DESTINATIONS & AUTHENTIC THEMATIC TRAVEL EXPERIENCES. 365 DAYS A YEAR. Greece's Assets • The

• More than 40 ports, 20 dynamic cruise-ports

Page 18: GREEK TOURISM PERFORMANCE · NEW NATIONAL TOURISM STRATEGY 2016-2020. LAUNCH NEW GREEK DESTINATIONS & AUTHENTIC THEMATIC TRAVEL EXPERIENCES. 365 DAYS A YEAR. Greece's Assets • The

• 6,000 yachting births

Page 19: GREEK TOURISM PERFORMANCE · NEW NATIONAL TOURISM STRATEGY 2016-2020. LAUNCH NEW GREEK DESTINATIONS & AUTHENTIC THEMATIC TRAVEL EXPERIENCES. 365 DAYS A YEAR. Greece's Assets • The

• Greek Gastronomy-Mediterranean Diet intangible cultural heritage UNESCO

Page 20: GREEK TOURISM PERFORMANCE · NEW NATIONAL TOURISM STRATEGY 2016-2020. LAUNCH NEW GREEK DESTINATIONS & AUTHENTIC THEMATIC TRAVEL EXPERIENCES. 365 DAYS A YEAR. Greece's Assets • The

• Perfect weather/more than 250 sunny days a year

Page 21: GREEK TOURISM PERFORMANCE · NEW NATIONAL TOURISM STRATEGY 2016-2020. LAUNCH NEW GREEK DESTINATIONS & AUTHENTIC THEMATIC TRAVEL EXPERIENCES. 365 DAYS A YEAR. Greece's Assets • The

GREECE

EASILY ACCESIBLE

UNLIMITED AUTHENTIC & UNIQUE EXPERIENCES

365 DAYS A YEAR


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