Reaching Out to New Residents

Aimee Hruska

Kara Killenberg

Kelsey Highland

Marcus Farrell

Improving New Resident Readership of the Greeley Tribune

How Readers Receive the Tribune

How New Residents Receive the

Weekday Edition

How New Residents Receive the

Sunday Edition

New Residents: Reader Characteristics

New Residents: Topics of Interest

New Residents’ Interests: Additional Sections

Reasons for Non-Subscription

Not Interested in the Content

Do Not Have Time to Read the Tribune

Reasons for Non-Subscription

Receive the Tribune for Free

Subscribe to Another Paper

Reasons for Non-Subscription

Tribune is Too Expensive

Sunday Edition vs. Weekday Edition

Read The Tribune on Sunday

Read The Tribune During the Week

Weekday Edition

Read The Tribune on Wednesday

Read The Tribune on Tuesday

New Resident’s Preferences

Prefer Television as News Source

Prefer Internet as News Source

New Resident’s Preferences

When I read the news, I prefer….

New Residents: Spending Habits

New Residents: Spending Habits

New Residents: Spending Habits

Family Section

Additional Advertisements on Tuesdays

Informative Headlines/Brief Summaries

Activities/Events in Northern Colorado

Additional World/National News

New Residents: Spending Habits