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Green Chemistry inGreen Chemistry in Minnesota and Beyondy
Timothy KapsnerS i R h S i ti tSenior Research Scientist
Aveda Corporation
Aveda’s Mission
Green Chemistry: Theory and Practice
1998, Paul Anastas and John Warner
What is Sustainability?y
• Plant Sourcing• Plant Sourcing• Green Chemistry Principles• Fair Trade• Indigenous sourcingIndigenous sourcing• Partnerships
Salicylic Acid From Oil of Wintergreen
USP Salicylic Acid: y99.5% minimum
Palm Derived Hair Conditioner
Certified Organic P l St i
Vendor/Aveda P t hiPalm Stearin
(Brazil)Partnership
Sustainable sourcing Community
t
Biodegradability Improved toxicology
support
Babassu Betaine
Babassu oilBabassu oil purchased from a
’women’s co-op in Brazil
Cradle to Cradle(Environmental Protection Encouragement Agency)
A dAveda was the first beautybeauty company in the world manufacturing with 100% wind powerwind power
Aveda’s tcorporate
campus in Blaine, MinnesotaMinnesota, includes ponds and native plantings—andplantings and has been recognized as a Certified Wildlife habitat™ site by the national Wildlife Federation
The Perfume Maker, by Rodolphe Ernst
90% f A d90% of Aveda aroma essential oils are certified organiccertified organic
Essential Oil Purchases 2011
• 40 000 kilos of organic essential oils40,000 kilos of organic essential oils
– 4000 kilos of lavender oil ($500,000+)
– 3000 kilos of orange oil
$400 000 f Yl Yl il– $400,000+ of Ylang Ylang oil
– 92.95% certified organic ! !
Other Green Chemistry Pioneersy
• BioAmber: succinic acid from plant sugars• BioAmber: succinic acid from plant sugars
• Segetis: solvents and plasticizers from plants
• Reluceo: biopolymers from cellulose
Future Cost Sustainability
About the Minnesota Green Chemistry Forum
The Minnesota Green Chemistry Forum is itt d t f t icommitted to fostering a common
understanding among businesses, government, t l i ti (NGO ) dnon-governmental organizations (NGOs) and
academia to advance green chemistry practice d li i Mi t d ti lland policy in Minnesota and nationally.
Green Chemistry Minnesota!
www.greenchemistrymn.org
Thank You!Thank You!