green growth in practice - …€¦ · green growth (smart agriculture, clean energy, cleantech)...
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Lisanne HeemskerkConsultant Sustainable Business Practices at
ENCLUDE, Netherlands
The Fourth GGKPAnnual Conference6-7 September 2016Jeju Island, Republic of Korea
GREEN GROWTH IN PRACTICELessons from Implementing Clean Energy
Projects in Africa
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Market (business
ecosystem) acceleration
Financial product
development & Institutional
Strengthening
Business and entrepreneur
support systems
Green growth (smart
agriculture, clean energy, cleantech)
Affiliated with
Financial distribution
channels, mobile money
Environmental & Social
management systems
Capitaladvisory
Sustainable Energy Market Acceleration (SEMA) – EU Energy Facility & Hivos (2011-2015)
Sustainable Energy Solutions for Africa (SESA) – Philips Lighting & DGIS (2009-2015)
Support to water and energy projects through MFIs – EIB & Pamiga (2015-2018)
Mainstreaming Energy Efficiency through Business Innovation Support, Vietnam & Cambodia –Switch Asia (2009-2015)
SUNREF I: Green Credit lines in South Africa – AFD & SANEDI (2014-2016)
What does Enclude Do?
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Accelerating Green Growth Markets
MARKET“Buyer-ledmotivations”
- Reputation risk- Premium
- Consciousness driven
BUSINESS“Business Rationale”
- Cost reduction / quality improvements
- Corporate Social and Environmental responsibility
FINANCE“Investor driven”
- Impact investors, special creditlines, donor funds
- Responsible finance, SPM (Social and environmental
performance management)- Financing risks (stranded assets)
GOVERNMENT“Government & regulation driven”
- Regulations, policies, subsidiesand tax regimes;
- Green procurement;
- PPPs
Drivers for green growth
Private Sector
Enabling Environment
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SESA ProjectSustainable Energy Solutions for Africa (SESA)• PPP: Philips Lighting & DGIS (Dutch Ministry of Foreign Affairs)• ETC and Enclude responsible for Project Management and implementation• Two Phases: 2009-2013 & 2013-2015
• First phase: Country market studies in 13 African countrieso Four key ‘route to market’ (distribution channels) approaches identified
• Second phase: Test viable market-based business models in Ghana, Kenya, Uganda & Tanzania.
o 14 initiatives on consumer solar lighting (PAYG, last mile distribution)o 2 cookstove projects (incl. PAYG)o 9 pilot sites for solar enabled community lighting – Community Life
Centres (CLCs), health centres, sports grounds, market places.
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Example I: Partnerships, Barefoot & KTDA
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• Kenya Renewable Energy Association (KEREA)
• Voluntary accreditation framework for solarsuppliers to assure product quality, warrantyperiods, and competency of service providers
• Using a mobile application for households to access information on accredited suppliers and technicians
Example II: EnablingEnviroment, KEREA
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Facing Energy Market Challenges
FINANCE
AWARENESS
DISTRIBUTION
POLICY/PUBLICPublic Awareness Campaign Government (quality of products)
SUPPLIERS/BUSINESSESSmart Marketing Efforts of Suppliers (Right Message, Market Research)
FINANCIAL INSTITUTIONSDeploying their Network ->
Reaching the Last Mile
FINANCIAL INSTITUTIONSProviding energy loans or
credits to households /businesses
POLICY/GOVERNMENT(Smart) Subsidies for
Clean Energy Products, Green Credit Lines
Two aspect to consider before formulating policies to face energy market challenges are:1) Nature of the (BoP)Customer, 2) Structure of rural off-grid markets
SUPPLIERS/BUSINESSESInnovative last mile models, Segmenting BoP Markets (targetting the economic poor, not Ultra poor)