8/13/2019 Green Land (3)

1/30

GREEN LAND RESTAURANTFor Pleasant Experience

Presented By

T.SOWMYA

PRAVALLIKA

J. MADHU LATHA

S.JAYASRI

8/13/2019 Green Land (3)

2/30

Green is a concept, an idea

Sustainability is a journey, hence, you can always be

greener

Being greener is a commitment to ongoing

improvement

What it means to be green

8/13/2019 Green Land (3)

3/30

To become No . 1 eco-friendly restaurant in India.

Our main focus is to provide the hygiene food to the

customers, follow healthy food practices which will enhance the

life span of our customers.

Vision and Mission:-

8/13/2019 Green Land (3)

4/30

Critical Success Factors:-

providing organic input factors for enhancing quality

The creation of a unique and fine dining atmosphere will

differentiate us from the competition

The menu will appeal to a wide and varied audience

Creating a environment in such a way that people

will enjoy every moment

8/13/2019 Green Land (3)

5/30

Unique & Innovative

Product quality

Employee Retention Focus

Just in time

Relationship marketing

Wide varieties of menu

Key to success

8/13/2019 Green Land (3)

6/30

Eco-FriendlyFactors

Making of organic ingredients with the support of farmers

of 10 villages

Construction of composite pit 5km away and throwing thewaste in that pit.

Construction of eco-friendly wash rooms in the restaurant.

Using the tissues which can be recycled in future

8/13/2019 Green Land (3)

7/30

8/13/2019 Green Land (3)

8/30

Marketing Strategy

(S,T,P)

S :- Segmentation

T :- Targeting

P :- Positioning

Segmentation:-on the basis of geographical

conditions(area) and demographical conditions(income,age and gender).

8/13/2019 Green Land (3)

9/30

Middle income people

Rich people

Dieting Woman

senior citizens

The people who want to have quality food in the

ambience of nature for enhancing their life they all are our

target customers among them we are having a few main

segments:

Targeting

8/13/2019 Green Land (3)

10/30

Positioning

The marketing strategy is very simple, we are planning to

promote our restaurant to the people through

Relationship marketing

Social networking

Media

Pamphlet & Posters

8/13/2019 Green Land (3)

11/30

Marketing Mix

PRODUCTS:

Fresh and organic food.

Wide variety of items & flavours.

High quality Ingredients used in food items.

PRICE:

We are following skimming price strategy.

8/13/2019 Green Land (3)

12/30

Continued.

PLACE:Right now we are started business in Vijayawada

only. In few months we want to cover entire AP

market.

PROMOTION:

We promote mainly through social networking, Media,

pamphlets and posters.

8/13/2019 Green Land (3)

13/30

Continued.

Process:

Here the process is a combination of

different key elements. Quality

Cleanliness

Accuracy

Speed

8/13/2019 Green Land (3)

14/30

Continued.

People:

Employees are quality oriented and well

experienced.

Physical evidence:

Along with the hygiene food the customerscan enjoy the beauty of nature.

8/13/2019 Green Land (3)

15/30

Our items are different from other restaurants as we

are providing items mode up of organic ingredients. We follow healthy food practices that increases

efficiency.

Pleasant environment with plants & natural music.

Competitor Analysis

8/13/2019 Green Land (3)

16/30

Innovative Strategies

8/13/2019 Green Land (3)

17/30

Advisory Committee

K. Chandra Shekar M. Murali Krishna

8/13/2019 Green Land (3)

18/30

ORGANIZATIONAL STRUCTURE

Manager.

Floor incharge.

Managing Director

Chefs

Supervisors

Workers

8/13/2019 Green Land (3)

19/30

Break-even-point

The expected breakeven point is tobe reached by the end of the first

year in terms of the sales.

8/13/2019 Green Land (3)

20/30

Break Even Analysis

Particulars Amount(Per Month)Sales 992000(-)Variable Cost(marketing expenses +

miscellaneous expenses)

316850(75000+241850)

contribution 675150Fixed cost 498500

8/13/2019 Green Land (3)

21/30

Profit volume ratio=contribution/sales*100 =

675150/992000*100= 68.06%

Break Even sales=fixed cost/profit volume ratio =498500/68.06%

=732442

Time required to acquire Break Even =732442/992000

=4.6 months

Fi i l

8/13/2019 Green Land (3)

22/30

Financial

FactorsCapital

Building( Leased) Rs 5,00,000Security Deposit Rs 2,00,000Lighting & Decoration

Rs 2,00,000

Reconstruction Rs 2,00,000Furniture Rs 2,50,000Generator Rs 60,000Solar equipment Rs 1,00,000Glasses Rs 1,00,000Compost Pit Rs 2,00,000Uniform Rs 65,000Computers and Softwares Rs 80,000Initial Stock Rs 2,00,000Land cultivation (paid to farmers) Rs 15,00,000Others Rs 3,60,000Total Rs 40,15,000

M k ti E

8/13/2019 Green Land (3)

23/30

Social networking Rs 10,000/monthMedia Rs 20,000/monthPamphlet & Posters Rs 15,000/ monthTie up with IT companies Rs 30,000/monthTotal Rs 75,000/month

Raw materials Rs 80,000/monthMaintenanceGardening Rs 20,000/monthElectricity Bills Rs 10,000/monthTransportation Rs 20000/monthTissues, Banyan Leafs Rs 3000/monthGenerator Maintenance Rs 3000/monthTotal Rs 1,36,000/month

Marketing Expenses

Miscellaneous Expenses

8/13/2019 Green Land (3)

24/30

Personnel PlanPersonnel Plan Amount(in rupees)/

monthManager 25,000 *1Hostess 4000*1Chef 18000*4Cleaner 3500*3Captain (Permanent) 6000*4Captain ( Part Time) 3000*4Servers 4000*12Total People 29Total Payroll 3,03,500

8/13/2019 Green Land (3)

25/30

Restaurant and the Kitchen layout

8/13/2019 Green Land (3)

26/30

External layout

8/13/2019 Green Land (3)

27/30

CORPORATE GOVERNANCE

8/13/2019 Green Land (3)

28/30

CORPORATE GOVERNANCE

To be effective governance, standards need to

be implemented in a way that fits the culture and

organization structure of the individual company.

8/13/2019 Green Land (3)

29/30

SOCIAL RESPONSIBILITY

8/13/2019 Green Land (3)

30/30