green lifestylesurvey 041110
TRANSCRIPT
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Green Lifestyle Survey ResultsApril 2010
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Background The Green Lifestyle Survey was issued during April of 2010 and completed by 1,050 people.
The focus of this survey was to “take the eco-pulse” of America and determine how much Americans are concerned about, and take action to protect the environment. Some of the questions address:
• Are people truly as green as they say they are?
• Do they engage in green activities on a regular basis?
• Do they use environmental sensitivity as a means for evaluating an employer?
• Does a person’s passion for the environment affect his or her personal relationships and who they date?
• What would an American be willing to give up to avoid climate change and global warming altogether?
The results are somewhat surprising… read ahead and find out.
Green Lifestyle Survey | The Green Workplace 2
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DemographicsParticipants in this survey were:
• All users of Facebook.
• All from the United States or U.S. territories and distributed fairly evenly across the country.
• More female than male (2/3 female).
• Aged 21-91, and most evenly distributed between 21 and 60.
• College educated, in that eighty-nine percent of respondents claimed to have had “some college,” “college graduate” or “post grad” education.
• Primarily progressive politically, though data from roughly 7% Republican and Libertarian participants are included.
Green Lifestyle Survey | The Green Workplace 3
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SummaryQuestion asked: Is climate change (global warming) something you are concerned about?
• 85% of the total respondents said “moderately concerned” or “very concerned”
• More women said “moderately concerned” or “very concerned” (89%) than men (76%)
• Difference in response based on political preference. Only 35% of Republicans said “moderately concerned” or “very concerned” vs. the Democrat and Green supporters, who claimed to be 92% and 91% respectively.
• Some difference in how people responded by age, but this does not appear to be statistically significant.
Green Lifestyle Survey | The Green Workplace 4
Question asked: Do you consider yourself a "green" person?
• 71% of the total respondents said “moderately green” or “dark green”
• More women said “moderately green” or “dark green” (77%) than men (60%)
• Difference in response based on political preference. Only 43% of Republicans said “moderately green” or “dark green” vs. the Democrat and Green supporters, who claimed to be 73% and 89% respectively.
• Some difference in how people responded by age, but this does not appear to be statistically significant.
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SummaryQuestion asked: Have you ever measured your carbon footprint?
• The response to this question was consistent across the board. Roughly 30% of respondents have measured their carbon footprint.
Question asked: What activities do you engage in at home?
• The most common answer from respondents was that they “always” recycle paper, cans and plastic.
• The most common answer was that they “often” use reusable bags for shopping and reusable mugs and bottles. They also run equipment at off-peak times and buy eco friendly products “often.”
• The most common answer was that they “sometimes” unplug equipment when not in use, shop at local farmer’s markets and donate to green or environmentally friendly causes.
• The most common answer was that they “never” recycle batteries, compost, carpool, bike or walk to work.
Green Lifestyle Survey | The Green Workplace 5
Question asked: Is commitment to green/environmental issues a factor for you in choosing an employer?
• 47% of the total respondents said “moderately important” or “very important”
• More women said “moderately important” or “very important” (52%) than men (37%)
• Difference in response based on political preference. Only 23% of Republicans said “moderately important” or “very important,” Libertarians said this 26% of the time vs. the Democrat and Green supporters, who said this 48% and 69% of the time respectively.
• With regard to age, there seems to be an increase in how important is to have a green employer with age.
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SummaryQuestion asked: I wish my employer were more committed to addressing green/environmental issues.
• 82% of the total respondents said “agree” or “strongly agree”
• More women said said “agree” or “strongly agree” (86%) than men (76%)
• Difference in response based on political preference. Only 47% of Republicans said “agree” or “strongly agree” vs. the Democrat and Green supporters, who claimed to be 86% and 92% respectively.
• Some difference in how people responded by age, but this does not appear to be statistically significant.
Green Lifestyle Survey | The Green Workplace 6
Question asked: Would you be willing to take a pay cut to work for a more green/environmentally conscious organization?
• 49% of the total respondents said “yes”
• More women said “yes” (51%) than men (44%)
• Difference in response based on political preference. Here’s the spread:
• Green 72%• Independents 52%• Democrats 49%• Libertarians26%• Republicans 15%
• Some difference in how people responded by age, but this does not appear to be statistically significant.
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SummaryQuestion asked: All things being equal, I would be willing to pay more for a more environmentally friendly product.
• 93% of the total respondents said they would be willing to pay more for an environmentally friendly product; 63% said they would be willing to pay “10% or more” and 5% said they would pay “double or more” for a product
• 69% of women are willing to pay “10% or more” for a product, more than 50% of men
• 89% of respondents who are Green politically would pay “10% or more” for a product, compared to 68% of Democrats, 54% of Independents, 32% of Libertarians and 32% of Republicans.
• Some difference in how people responded by age, but this does not appear to be statistically significant.
Green Lifestyle Survey | The Green Workplace 7
Question asked: Would you go on a date with someone who...
• Very few people claim they would go on a date with a person who hunted endangered animals (3% said “yes,” 4% say “maybe”)
• Also, a significant number of people claim they would go on a date with someone who drives a Hummer (12% said “yes,” 17% said “maybe”)
• 33% of women claimed that “no” they are not willing to go on a date with someone who does not recycle (compared to 15% of men)
• Difference in response based on political preference. Here’s who said “no:”
• Green 57%• Independents 28%• Democrats 27%• Libertarians18%• Republicans 9%
• With regard to age, there seems to be an increase in how important is to date a “green” person with age
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SummaryQuestion asked: What would you be willing to do... to stop climate change? Would you...
• 54% of total respondents would be willing to give up meat for a year or more , 39% would be willing to do so forever (24% said “no way!”)
• 42% of total respondents would be willing to give up their car for a year or more , 24% would be willing to do so forever (38% said “no way!”)
• 17% of total respondents would be willing to give up salary for a year or more , 7% would be willing to do so forever (60% said “no way!”)
• 21% of total respondents would be willing to give up sex for a year or more , 8% would be willing to do so forever (62% said “no way!”)
• 15% of total respondents would be willing to give up their spouse for a year or more , 11% would be willing to do so forever (79% said “no way!”)
Green Lifestyle Survey | The Green Workplace 8
Question asked: What would you be willing to do... to stop climate change? Would you give up salary?
• 17% of women respondents would be willing to give up salary for “one year or more” (vs. 15% of men) , 6% would be willing to do so forever (vs. 8% of men), 58% said “no way!” (vs. 65% of men)
• Difference in response based on political preference. Here’s so said they would give up salary for “one year or more:”
• Green 57%• Independents 28%• Democrats 27%• Libertarians18%• Republicans 9%
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SummaryQuestion asked: What would you be willing to do... to stop climate change? Would you give up sex?
• 24% of women respondents would be willing to give up sex for “one year or more” (vs. 12% of men) , 10% would be willing to do so forever (vs. 3% of men), 54% said “no way!” (vs. 75% of men)
• Difference in response based on political preference. Here’s so said they would give up sex for “one year or more:”
• Green 30%• Democrat 23%• Independent 16%• Republican 9%• Libertarian 0%
Green Lifestyle Survey | The Green Workplace 9
Question asked: What would you be willing to do... to stop climate change? Would you give up your spouse?
• 14% of women respondents would be willing to give up their spouse for “one year or more” (vs. 15% of men) , 11% would be willing to do so forever (vs. 12% of men), 78% said “no way!” (vs. 81% of men)
• Difference in response based on political preference. Here’s so said they would give up their spouse for “one year or more:”
• Green 16%• Democrat 15%• Independent 14%• Republican 13%• Libertarian 6%
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Green Lifestyle Survey | The Green Workplace10
How concerned are you?Question asked: Is climate change (global warming) something you are concerned about?
This chart shows data by GENDER.
N=988
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Green Lifestyle Survey | The Green Workplace11
How concerned are you?Question asked: Is climate change (global warming) something you are concerned about?
This chart shows data by AGE.
N=909
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Green Lifestyle Survey | The Green Workplace12
How concerned are you?Question asked: Is climate change (global warming) something you are concerned about?
This chart shows data by POLITICAL AFFILIATION.
N=921
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Green Lifestyle Survey | The Green Workplace13
How green are you?Question asked: Do you consider yourself a "green" person?
This chart shows data by GENDER.
N=988
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Green Lifestyle Survey | The Green Workplace14
How green are you?Question asked: Do you consider yourself a "green" person?
This chart shows data by AGE.
N=909
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Green Lifestyle Survey | The Green Workplace15
How green are you?Question asked: Do you consider yourself a "green" person?
This chart shows data by POLITICAL AFFILIATION.
N=921
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Green Lifestyle Survey | The Green Workplace16
How green are you?Question asked: Have you ever measured your carbon footprint?
This chart shows data for ALL PARTICIPANTS.
N=988
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Green Lifestyle Survey | The Green Workplace17
How green are you?Question asked: What activities do you engage in at home?
This chart shows data for ALL PARTICIPANTS.
N=166
Never Sometimes Often Always
Recyle paper7% 12% 17%
65%
Recycle cans (metals)9% 7% 9%
75%
Recycle plastic8% 5% 18%
69%
Recycle batteries33% 21% 17% 29%
Use reusable bags for
shopping 11% 24% 35% 30%
Use refillable mugs/bottles
instead of disposable 7% 19% 43% 30%
Compost53% 21% 7% 19%
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Green Lifestyle Survey | The Green Workplace18
How green are you?Question asked: What activities do you engage in at home?
This chart shows data for ALL PARTICIPANTS.
N=166
Never Sometimes Often Always
Unplug equipment when
not in use 16% 41% 28% 15%
Turn off lights when you're
not in the room 1% 6% 28% 65%
Run dishwashers and
washing machines at off
peak times 12% 26% 34% 28%
Buy eco-friendly products4% 40% 45% 11%
Carpool42% 38% 12% 8%
Bike or walk to work54% 16% 11% 18%
Shop at local farmer's
markets or co-ops for food 13% 52% 27% 8%
Donate to green or
environmentally-friendly
causes33% 43% 17% 8%
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Green Lifestyle Survey | The Green Workplace19
How green are you?Question asked: Is commitment to green/environmental issues a factor for you in choosing an employer?
This chart shows data by GENDER.
N=988
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Green Lifestyle Survey | The Green Workplace20
How green are you?Question asked: Is commitment to green/environmental issues a factor for you in choosing an employer?
This chart shows data by AGE.
N=909
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Green Lifestyle Survey | The Green Workplace21
How green are you?Question asked: Is commitment to green/environmental issues a factor for you in choosing an employer?
This chart shows data by POLITICAL AFFILIATION.
N=921
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Green Lifestyle Survey | The Green Workplace22
How green are you?Question asked: I wish my employer were more committed to addressing green/environmental issues.
This chart shows data by GENDER.
N=988
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Green Lifestyle Survey | The Green Workplace23
How green are you?Question asked: I wish my employer were more committed to addressing green/environmental issues.
This chart shows data by AGE.
N=909
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Green Lifestyle Survey | The Green Workplace24
How green are you?Question asked: I wish my employer were more committed to addressing green/environmental issues.
This chart shows data by POLITICAL AFFILIATION.
N=921
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Green Lifestyle Survey | The Green Workplace25
How green are you?Question asked: Would you be willing to take a pay cut to work for a more green/environmentally conscious organization?
This chart shows data by GENDER.
N=988
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Green Lifestyle Survey | The Green Workplace26
How green are you?Question asked: Would you be willing to take a pay cut to work for a more green/environmentally conscious organization?
This chart shows data by AGE.
N=909
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Green Lifestyle Survey | The Green Workplace27
How green are you?Question asked: Would you be willing to take a pay cut to work for a more green/environmentally conscious organization?
This chart shows data by POLITICAL AFFILIATION.
N=921
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Green Lifestyle Survey | The Green Workplace28
How green are you?Question asked: All things being equal, I would be willing to pay more for a more environmentally friendly product.
This chart shows data by GENDER.
N=988
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Green Lifestyle Survey | The Green Workplace29
How green are you?Question asked: All things being equal, I would be willing to pay more for a more environmentally friendly product.
This chart shows data by AGE.
N=909
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Green Lifestyle Survey | The Green Workplace30
How green are you?Question asked: All things being equal, I would be willing to pay more for a more environmentally friendly product.
This chart shows data by POLITICAL AFFILIATION.
N=921
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Green Lifestyle Survey | The Green Workplace31
How green are you?Question asked: Would you go on a date with someone who...
This chart shows data for ALL PARTICIPANTS.
N=952
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Green Lifestyle Survey | The Green Workplace32
How green are you?Question asked: Would you go on a date with someone who does not recycle?
This chart shows data by GENDER.
N=988
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Green Lifestyle Survey | The Green Workplace33
How green are you?Question asked: Would you go on a date with someone who does not recycle?
This chart shows data by AGE.
N=909
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Green Lifestyle Survey | The Green Workplace34
How green are you?Question asked: Would you go on a date with someone who does not recycle?
This chart shows data by POLITICAL AFFILIATION.
N=921
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Green Lifestyle Survey | The Green Workplace35
How green are you?Question asked: What would you be willing to do... to stop climate change? Would you...
This chart shows data for ALL PARTICIPANTS.
N=952
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Green Lifestyle Survey | The Green Workplace36
How green are you?Question asked: What would you be willing to do... to stop climate change? Would you give up salary?
This chart shows data by GENDER.
N=952
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Green Lifestyle Survey | The Green Workplace37
How green are you?Question asked: What would you be willing to do... to stop climate change? Would you give up salary?
This chart shows data by POLITICAL AFFILIATION.
N=952
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Green Lifestyle Survey | The Green Workplace38
How green are you?Question asked: What would you be willing to do... to stop climate change? Would you give up sex?
This chart shows data by GENDER.
N=952
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Green Lifestyle Survey | The Green Workplace39
How green are you?Question asked: What would you be willing to do... to stop climate change? Would you give up sex?
This chart shows data by POLITICAL AFFILIATION.
N=952
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Green Lifestyle Survey | The Green Workplace40
How green are you?Question asked: What would you be willing to do... to stop climate change? Would you give up your spouse?
This chart shows data by GENDER.
N=952
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Green Lifestyle Survey | The Green Workplace41
How green are you?Question asked: What would you be willing to do... to stop climate change? Would you give up your spouse?
This chart shows data by POLITICAL AFFILIATION.
N=952