Green Light New OrleansFinal Service- Learning Group

Presentation

Christiane Alepuz, Faith Connor, Mitchell Jacob, Brooke Kania, Dean Kime, Rachel

Schwartz, and Armeeta Thakore

Website Revisions• Homepage– Too cluttered

• Less links• Less images• SIMPLICITY!!

• Sections/ Tabs– Embed links from the homepage more in the

sections• Yields more website exploration• Content is too disordered, needs to be more

organized• Navigation should be easy • Keep the social media and donation tabs at the

bottom

About

Donat

e

VolunteerApply

Blo

g

10,000 People

CFL’s

10,000 People Website Banner

• Bold and Simple– Brighter colors– Not too much background noise

• New text – Same font as Green Light website to

further connect the two

People for New OrleansGreen Light New Orleans

1 ,

People for New OrleansGreen Light New Orleans

1 ,

10,000 People Website

• Same idea as banner– Bold and simple

• Brighter colors• Less background noise

• Less text• Simpler link buttons

– Another place for the flower logo

Tumblr• Greenlightnola.tumblr.com• up and coming social networking site. • both a social network and a blog• several posting options:

– text, photo, quotes, links, chat, audio, or video

– “queue”: save posts to be published at a later time.

– connect Tumblr account to Facebook and Twitter to have Tumblr posts immediately appear on your Facebook and Twitter feeds

Followers

• Like Twitter or Facebook, people can choose to follow you.

• receive your updates on their “dashboard”

• choose to reblog, like, or even reply to your posts

• ask questions • submit suggestions

Multimedia Enhancements• Interactivity Options

– Carbon Footprint Quiz•Allow site visitors to calculate their

carbon footprint•Compare this to NOLA household

averages•Show how changing light bulbs helps

– Energy Calculator•Show site visitors how much power is

used by regular light bulbs compared to CFLs

Multimedia Enhancements

• Video Commentary– Short Video Reactions

•Recipient Families•Administrators•Volunteers

– News/Interview Clips•Environmental Spokespeople •Politicians Speaking on Environmental Issues

Merchandising

• Come up with a catchy slogan• Use merchandise as an incentive• Make ordering easier• Sell to your audience• Clarify that they are donations• Layout of merchandise page

Business Donations

Naked Pizza

PJ’s Coffee

Mona’s Café

Whole Foods

Wal-Mart

Papa John’s

Tulane

Magazine

Bourbon

Frenchman

Broadway

Carrollton

St. Charles

Business Donations

For every purchase, customers can

choose to have $1 added to their

total purchase and this money will be

donated to Green Light.

Donations Now: Pros

• Saying exactly what the person’s money is going to is a rather nice way to encourage people to donate, as they know exactly what they are getting for their money.

• Allowing donators to pick the neighborhood is another good way to make people feel they are having a direct impact.

Donations Now: Cons

• Currently donations can only be done by pre-set increments.

• The donations page resembles an online shopping website do to the button, making it look somewhat unprofessional.

Potential Updates• Replace the drag-down menu with an

select-option’s menu such as the one shown bellow.

• Continue to make it clear what each increment gets you.

• Unify if you are using digits or words when you say the number of homes.

• Keep the donation window small so it is not obstructive, but have it on the top right of every page.

Potential new look

• Simple, small, can be put on every page without seeming too flashy, yet also still can draw the eye.

• see exactly what their money buys

• donate in other increments

• still chose a neighborhood to send their donation to

Incentives Program?• Offering a rewards program for

donating might also be helpful.• Could get a bumper sticker for a

$5.00 donation, a pin for a $10.00 donation, and T-Shirt for a $20.00 donation.

• These would compound on each other, so someone who donates $20.00 would get all three items.

• Continuing with the theme of making the person feel directly responsible for helping someone, you could send them a picture of the family their donations went to.

Problems with Incentives• The problem is the cost-benefit analysis.

Incentive programs do not tend to actually draw people to donate, they just serve as a reward for those who already plan to.

• This would also cut the amount of “profits” you would get from each donation.

• Overall, until you see a massive rise in the numbers of donations, I would recommend sticking with sending people pictures of what their money did, as this is cheep, easy, and might encourage them to donate again.