GREEN MARKETING

PRESENTED BY :

GEETI GOURAV PATI

Marketing of environmentally preferable products.

Includes-

Product modification.

Changes to production process.

Sustainable packaging.

Modifying advertising.

Green Marketing ???

AdoptabilityRelative advantage

Observability

Trialability

Compatibility

Complexity

&

Strategies adopted by STARBUCKS

Modifying products.

Earth Day.

Promoting green events through social media.

Nokia’s designing & recycling.

Nokia’s Take Back recycling programme.

Others…not far away ITC- Paperkraft

WIPRO- Energy star compliance

ONGC- Mokshada Green Crematorium

Indusland Bank- Solar powered ATM

IDEA Cellular- ‘Use Mobile Save Paper’.

Honda India.

Mahindra Group- ‘ Mahindra Hariyali initiative ’.

Mc Donald’s- use of napkins and bags made of recycled paper.

IBM- ‘e solutions’ to data centres.