green meetings essentials...the last year. –3- i am ready to implement green meetings practices....
TRANSCRIPT
Green Meetings Essentials
Presented by
Carole GarnerDirector, Conference Management
MeetGreen
Moderated by
Tyler DavidsonChief Content Director
Meetings Focus
Wednesday, September 24, 2014
Today’s Webinar is worth the following credit toward the CMP
application through the CIC: Strategic Planning, 1 hour. To receive this
credit for attending simply visit:
www.meetingsfocus.com/WebinarClubSustainability
Here you may also find a copy of today’s presentation and watch the
webinar On Demand. We will redirect you to this page following
today’s presentation.
Use the “Ask a Question” box to ask questions at any time during the
presentation. Should you experience any technical difficulties, please
send a message in the Q&A area or call 800.553.8878.
Housekeeping
Thank you to our Webinar Sponsors:
Today’s Speaker:
Carole GarnerDirector, Conference Management
MeetGreen
Green Meetings
EssentialsCarole Garner
Director, Conference Management
September 24, 2014
What you can expect to learn today
• How to motivate your event stakeholders to get behind
sustainable meetings– Understand what the “push back” might be and how to overcome the
obstacles
– Teach your staff and vendors how to incorporate sustainability initiatives
into their meetings
• Know which guidelines should be included in your RFPs
and contracts
• Understand the components of the on-site, back of house
tour and how to conduct one
• Ask for measurable data and include the information in a
post-event communication
Before we begin…a couple questions
Describe the current state of sustainability with your
meeting(s).
– A. Your department has a sustainability policy but it has
not been implemented yet.
– B. You have some green practices in place for your
meetings and are interested in implementing a policy.
– C. Your company is interested in incorporating (more)
green practices into your meeting(s).
Rate your knowledge of meeting sustainability
– 1- I have been implementing green meetings practices
into my meetings for over a year.
– 2- I started implementing green meetings practices within
the last year.
– 3- I am ready to implement green meetings practices.
– 4- I know a little about green meetings but want to learn
more.
– 5- I don’t really know much about it but am excited to get
started.
How to talk about sustainability with event stakeholders
• Start with strategy
• C-level executives
and board members
• Staff
• Vendors including
facility
Rebecca, we think making our annual conference more
sustainable is a fantastic idea. In fact, we’ll increase your overall
budget by 25% to make sure you have the resources you need.
Fantasy
Reality
C-Level and Board Level Stakeholders
• Identify the why
– Part of organization’s core values
– Part of your attendees’ core values
– Brand perception- risk management
• Use data
– Money saving strategies
– Money making strategies
Empowering staff
• Collaborate
• Incentivize!
• Recognize the effort, share results and
tell the story
Staff: Collaborate
• Make it relevant and set the context
– Inspire through storytelling
• Educate and inspire
– Low hanging fruit first- make it seem possible and easy
• Gain agreement on what will be implemented
• Set processes in place to succeed
Staff: Incentives
• Have staff set their own goals
– Make goals attainable
– Support with scheduled check ins
• Carrots are good!
– Reward behaviors that work towards your goal
Staff: Recognize and Share
• Celebrate successes and efforts
– Share challenges and wins
• Debrief on learnings
– Track metrics
– Aggregate across events to
share with stakeholders
Getting Vendors on Board
• Money talks
– But some of us have more than others…
• Start early
– And put it in the contract
• Talking works too!
• Create a spirit of collaboration, not an
adversarial relationship
Sample Contract Language
“…These sustainability goals will be reasonable targets for improvement that challenge the Hotel's
environmental performance while remaining manageable and economically feasible. During the duration of
this contract, both the Hotel and X Company acknowledge that the process to further green the Hotel will be a
collaborative one. MeetGreen agrees to provide expertise and recommendations to the Hotel on "greening"
the facility...Similarly, The Hotel agrees to support this commitment internally by engaging and educating all
departments of the Hotel about this special commitment.
Making it work on site
• Sustainability coordinator- an on site champion
• Back of house tour- observe, observe, and ask
– Meet with the people who know
– Areas to cover
• Housekeeping
• Loading dock, recycle/ waste facilities
• Kitchen
• Sleeping rooms
Tell the story
Reference Information
• APEX- Accepted Practices Exchange Sustainable
Meetings Standards
– http://www.conventionindustry.org/standardspractices/APEXAST
M.aspx
• GMIC- Green Meetings Industry Council
– www.gmicglobal.org
• MeetGreen® Calculator & MeetGreen Resource Kit
– www.meetgreen.com
• Hilton LightStayhttp://cr.hiltonworldwide.com/sustainably/sustainability_lightStay.html
Carole GarnerDirector, Conference Management
MeetGreen
Tyler Davidson
Chief Content Director
Meetings [email protected]
Questions?
Our TAKE 10 feature, offered either on our website or via our Webinar Wrap
e-newsletters, provides answers to some of the key questions we just did not
have time to get to during today’s webinar. Look for an email coming soon!
Upcoming Events
• So You Think Your Event Website is Working? – presented by
Kevin Yanushefski
Thursday, October 2nd at 1:00pm Eastern
• Contracts: The Basics & Contracts: Advanced – presented by
Joshua Grimes
Wednesday, October 8th and October 22nd at 1:00pm Eastern
On Demand - Also available for you to view at any time.
Visit (www.meetingsfocus.com/webinars) today learn more, register and
Watch Now!
Housekeeping
Travel & Transfers • Food & Beverage • Educational & Networking Programs
Qualified applicants will experience:
• An opportunity to experience host city
• Exclusive 1-on-1 appointments with area suppliers
• Creative networking and education offering CEU credits
• Experience team-building charity with our Corporate Social Responsibility
program
Visit www.meetingsfocus.com/live to learn more and APPLY NOW!
Meetings Focus Live!
Thank you to our Webinar Sponsors:
For today’s Webinar Club page, visit:
www.meetingsfocus.com/WebinarClubSustainability
Meetings Webinar Club
On each Webinar Club page, the
individual sections will allow you to:
• Download webinar PPT slides
• View the webinar On Demand
• Obtain CMP Credit information
• Read related articles
…and so much more!
Each webinar has it’s own Webinar
Club page and URL!
Thank you for joining today’s webinar!
Green Meetings Essentials
Please stay connected as you will be redirected to the Meetings Focus
Webinar Club page where you can obtain a copy of this presentation as well find
information to gain CMP Credit.
If you are not automatically redirected, please visit:www.meetingsfocus.com/WebinarClubSustainability