Barbara CortezConnor Clarke

Sofía DíazJohn O’Rourke

Yes – We’re solving an issue of great need –snow sleds for the Irish market.

7.6 days avg. of good-heavy snowfall over the past 8 years.

Recognised a want to play in the snow.

Our survey shows that 95% of people that would buy a sled would not know where to get one. 50% said the internet.

Lack of Competition.

Link Phoenix Park http://www.youtube.com/watch?v=yc7wu6syzl8&feature=related

Link Dublin Mountains http://www.youtube.com/watch?v=y0zMw-KV00g

Link Bushy Park http://www.youtube.com/watch?v=iJIeSQIJVKE&feature=related

● No specific retailers selling sleds in Ireland

● Several UK web sites selling sleds from abroad

● Clients subjected to:

● - Working delivery business days associated with the companies

● - Additional distribution costs

● - Exchange rates

Advantages for the company:

● Domestic sales

● Savings in logistics and distribution costs

● More favorable prices

● No exchange rates applied

Distribution and Sales Channels◦ Sell and deliver directly

◦ Look to expansion if successful

Distribution and Sales Channels◦ Sell and deliver directly

◦ Look to expansion if successful

Survey results

0 10 20 30 40 50

Great Outdoors

Internet

Smyth's

Tesco

Where to buy...

0 5 10 15 20 25 30 35 40 45

€5-12

€13-15

€16-20

Price

Survey results

Product Pricing and Positioning◦ 3 Models offered

◦ Manufacturer based in Shanghai

◦ €6 €13.50 €23

Meet need of snow sleds

Quick and free delivery

Simple, easy to use website

10% ROI after 1 year

Introduce company to market

Generate new customers

Other Retailers

Expanded markets

Line width expansion

Classify our potential customers following a series of features:

● Family type

● Lifestyle

● Geographical area

● Buying habits

40.5 41 41.5 42 42.5

Male

Female

Gender

0 20 40 60 80 100

Under 25

26-35

36+

Age

Families with

children

Market segmentation:

Income level

Social Class

Nº family

members

and age

Families with

children

Market segmentation:

Families with

children

Youths (13-21)

Market segmentation:

Income level

Social Class

Nº family

members

and age

Families with

children

Youths (13-21)

Married or

engaged (22-40)

Market segmentation:

Income level

Social Class

Nº family

members

and age

2 groups:

- Use the product as analternative to otheractivities

- Regulary practice someform of sport

Enjoy sports and outdoor activities

Yes

No

0 10 20 30 40 50 60 70

Have you sledded before?

Survey results

Target market divided into 2 groups:

Focus on the particular areas our

product can be used

Target market divided into 2 groups:

Focus on the particular areas our

product can be used

Living in the

countryside

Living in

urban areas

Target market divided into 2 groups:

Focus on the particular areas our

product can be used

Living in the

countryside

Living in

urban areas

Regular internet users,

especially to buy online

- Customers that use new technologies on a regular basis, especially internet

- Customers accostumed and willing to recieveinformation over the internet, through social network or e-mail.

0

10

20

30

40

50

60

70

80

90

Yes No

Bought Online Before?

...As the only one in Ireland.

... will be called...

...As the only one in Ireland.

... will be called...

Advertising Signs

Billboards

Newspaper ads

Street marketing actions

o Website design & Web analytics

e-commerce services, such as a virtual product catalogue and payment services.

We will also have interactive content on the site such as videos of people using our products, top 20 locations in Dublin/Ireland to use our products and online competitions integrated with Facebook.

We´ll be able to analyse the traffic of our website to adapt it to our customers needs through the Google Analytics tool.

o E-mailing campaigns

o Social Network strategy:

Facebook: a) Segmented advertisements will be offered trough Facebookb) We´ll establish a company profile on the site which users can ‘like’. This allows them to receive regular updates from us

Youtube: it will allow us to spread viral marketing campaigns

o SEO and SEM tactics

Google Adwords:

is the method of advertising within search engine results. Google AdWords ads are four lines in length, which are differentiated from the natural search results by their placement on the right.

Google Adsense: AdSense ads will also be useful to the company, as they appear on third party sites depending on the content –sites with phrases such as ‘snow’, ‘Christmas’ or ‘sleds’ will display our advertisements.

•Finance to be secured through personal loans and savings

Premises €

Rent 1,200

Insurance 300

Elec., L&H 172.22

Subtotal 2,072.22

Marketing €

Billboards 800

Flyers 100

Event Costs 1,000

Online ads 500

Subtotal 2,400Van €

Rental 1,676.08

Insurance 1,125

Fuel 200

Motor Tax 173

Subtotal 3,174.08

Purchases €

Model A 655.55

Model B 1,091.66

Model C 2,547.22

Shipping 1,118.10

Customs 580

Subtotal 5,992.53Total 13,638.83

€-

€5,000.00

€10,000.00

€15,000.00

€20,000.00

€25,000.00

Year 1 Year 2

Income Vs. Expenditure

Total Expenditure

Total Income

-€12,000.00

-€10,000.00

-€8,000.00

-€6,000.00

-€4,000.00

-€2,000.00

€-

€2,000.00

Year 1 Year 2

Net Profit

Thanks for your attention

Any questions?