NEW NARRATIVES FOR CLIMATE CHANGE AND SUSTAINABLE ENERGY TRANSFORMATION A FUTURE THAT DOESN'T SUCK

Mukesh Gupta Green Social Budapest

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Climate change communication so far…

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…but such messages freak us out

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Near-total decarbonization of the world’s energy system by 2050

CO2-energy emissions reduction trajectories

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Scientists are poor communicatorsScientific knowledge ≠ Action

6The new narrativeCreating jobsCompeting internationallySaving households and businesses moneyEnhancing national and global securityDelivering benefits to low income householdsImproving public healthPreserving vital ecosystems and species

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Benefits for businesses, governments, and communities

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Science – Policy – Business Interface

An urgent need for effective boundary organizations to design and deliver new narratives

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Climate Change = Everything Change

“I think calling it climate change is rather limiting. I would rather call it the everything change”. Margaret Atwood - Canadian poet and environmental activist

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THANK YOU FOR LISTENING

Mukesh Gupta+36 70 590 1085grnsavvy@gmail.comhttps://www.facebook.com/sustainabilitytransitions/https://hu.linkedin.com/in/mukeshkguptahttps://twitter.com/grnsavvy