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N di lN di lNo disclosureNo disclosureTh i f ti t i d i thiThe information contained in this

document, is the property of Comwayltd i th k h d l d thltd, is the know-how developed over the

years and is therefore considered confidential.

Therefore, this document cannot be divulged used or copied in whole or indivulged, used or copied, in whole or in

part, outside of your organization.

GreenTouch its a Brand of Comway ltd.

Ad ti i T dAd ti i T dAdvertising TodayAdvertising TodayThe future needs to communicate with people. People are thirsty of information, messages, t t d d thi th ttexts, sounds, news, and everything that can simplify, assist and guide the process of

h i d ipurchasing goods or services.The accessibility of information is the key driver in satisfying the technology user Improving customer service (while increasing

) ff fsales) and increasing the efficiency of the process are the key requirements for the

t ilretailer.

Wh Di it l Si ?Wh Di it l Si ?Why Digital Signage?Why Digital Signage?

There are three characteristics of Digital Signage:Signage:

1.showing information, with LCD screens or id j tivideo projections;

2.showing a message in a specific place at2.showing a message in a specific place at a specific time;

3 h i th i l ti3.changing the messages in real time without modify the billboards.without modify the billboards.

D i Di it l SiD i Di it l SiDynamic Digital SignageDynamic Digital SignageDynamic Digital Signage (DDS) is when the contents change frequently( are not static).The DDS is what the advertisers are looking for at this moment: accurate choice of the target, obtaining attention of customers and return on the investmentattention of customers, and return on the investment.DDS combines a power of mass communication with a precision of niche marketprecision of niche market.DDS is the result of the convergence between computers electronic displays and mediacomputers, electronic displays and media.The driving force that justifies the rapid growth of the DDS is the strong market demand for a communicationsDDS is the strong market demand for a communications medium that provides the opportunity to reach a target with a better focus and efficiency than the traditional ymedia.

Di it l Si Di it l Si Wh i it?Wh i it?Digital Signage Digital Signage -- Who is it?Who is it?

One can manage and update different kinds of contents (avi, mpeg, Live TV, satellite feeds, etc..), static and animated graphics textual information fixed or in motionanimated graphics, textual information fixed or in motion (horizontal scrolling - Vertical scrolling or crawling) using CMS web application and multimedia authoring system.pp g yThe contents are sent directly to the online server via any internet connection. The server sends via Internet or other connection or wireless IP based content to several devices.The display device can be placed anywhere and consists of LCD screens or Innovative Interactive Screen on glass

f (Sh Wi d B k Wi d t )surfaces (Shops Windows, Bank Windows, etc..).

Di it l Si Di it l Si B fitB fitDigital Signage Digital Signage -- BenefitBenefit

Reduce costs and save timeYou can change the content from one remote location and you can

c stomi e the information displa ed on each screen or gro p of screenscustomize the information displayed on each screen or group of screens.

Quick and easy update of contentsY i kl d il h th di l d i f ti d d ti iYou can quickly and easily change the displayed information and advertising

content, from a single remote pc via Internet, using the CMS software, You can customize the information displayed on each screen or group of p y g p

screens in your screen’s network.

Earn profits with the network of screensYou can make money from the network of screens like a TV channel, selling

advertising space. The service can be offered to more advertisers than static advertisements in print with less crowding of the spaces and more p g peffective communication.

Di it l Si Di it l Si B fitB fitDigital Signage Digital Signage -- BenefitBenefit

Improving the effectiveness of the advertising message

A digital advertising is more attractive than a conventional advertising: once it attracts the attention of potential customers, it is more likely to influence their decisions.

Use of Standard formats for media filesYou do not need to spend more money to recreate the existing information p y g

and advertising campaigns. You can reuse the advertising content with a few changes made for TV, newspapers or the web.

S t d t h i lSupport and technicalYou can constantly check each screen of the network with centralized

application and automatically activate the serviceapplication and automatically activate the service

GreenTouchGreenTouchGreenTouchGreenTouchGreenTouch is a solution for publishing interactive advertising content. GreenTouch transforms a normal shop

indo into an interacti e area ithwindow into an interactive area with multimedia images, videos, music and motion graphics that can better capture g p ppeople's attention.GreenTouch uses "Touch Screen“ technology with which a business can implement information services, and the customers can look for information theycustomers can look for information they want, even when the store is closed.GreenTouch is placed completely inside p p ythe store. For security reasons no devices are placed outside.

Why Why GreenTouchGreenTouch ??Why Why GreenTouchGreenTouch ??

80% of purchasing decisions are made when the customer is already inside the store.yA shop window is a store’s business card and can be considered a natural "seller"and can be considered a natural seller .Shop windows on the street at a glance show the identity of the store and its commercial vocation-that’s why it’s so yimportant to get customers inside the store.If well arranged the shop windows are theIf well-arranged the shop windows are the best invitation to enter the store.

Why Why GreenTouchGreenTouch ??You must use the hot spots of the shop window, because

not everything that is exposed in the shop’s window

Why Why GreenTouchGreenTouch ??

not everything that is exposed in the shop s windowgets the same attention from customers.

The observation of actual customer behavior shows thatthe same product you sell a lot more when it is placedin a "point of attraction" than when it is exposed inother areas of the shop window.

170 cm When the customer is in front of the window, his gaze tends to focus on the band is approximately 15 degrees below eye leveldegrees below eye level.

Considering the average height, the ideal plan for the display of objects is therefore approximately 1 45 mdisplay of objects is therefore approximately 1.45 m above the ground.

The point of the shop window on which the attentionThe point of the shop window on which the attention is naturally focused at the center of the vertical wall at eye level, exactly where GreenTouch places his Interactive SolutionsInteractive Solutions.

G T hG T h S l tiS l tiGreenTouchGreenTouch -- SolutionsSolutions

Shop Window

OloStandOloStand

Kiosk

GreenTouchGreenTouch –– Shop WindowShop WindowGreenTouchGreenTouch Shop WindowShop WindowGreenTouch is placed completely inside the store. For security reasons no devices are placed outsideno devices are placed outside.

• Size: 40”, 50”, 60”, 80”, 100”. 4:3 - 16:9.• Rear Projection from Ceiling or Table.• Video projectors 3000/3500/4000 Ansi Lumen• Video projectors 3000/3500/4000 Ansi Lumen• PC Optionals.• Controller mini-USB 2.0/RS232.

D i d S ft f Mi ft Wi d XP/Vi t /Wi d 7• Driver and Software for Microsoft Windows XP/Vista/Windows 7

GreenTouch GreenTouch –– OloStandOloStandGreenTouch GreenTouch OloStandOloStandGreenTouch is placed completely inside the store. No devices, even for security reasons, it is placed outside.security reasons, it is placed outside.

•Size: : 40”, 60”. 4:3, 16:9.•Video projectors with asferic mirror 3000 Ansi Lumen.•PC Opzional•Controller mini-USB 2.0/RS232.•Driver e Software for Microsoft Windows XP/Vista/Windows 7•Driver e Software for Microsoft Windows XP/Vista/Windows 7

GreenTouchGreenTouch –– KioskKioskGreenTouchGreenTouch KioskKioskGreenTouch Kiosk is inside the shop, public spaces or even outsidespaces or even outside.

Using the technology "Touch Screen" you can i l t i f ti i "S lf S i "implement information services "Self Service".

GreenTouch Kiosk is ideal for communicating in an innovative way.

In a single product, combining a large LCD display, g p , g g p y,high resolution (1920x1080 HD READY) is capable of displaying images (slide show of photos movies videos movies video clipsphotos, movies, videos, movies, video clips, commercials, etc..), and to provide a audio quality, given by speakers supplemented by 10 W

Size: 32”40"; 42"; 46"; 52"; 57"; 70". (Indoor/Outdoor)PC Opzional

GreenTouchGreenTouch –– ExamplesExamplesGreenTouch GreenTouch ExamplesExamples

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