GreenCleanSection 2, Team 4

Megan AdcockMegan AniseEvan DusoKari FujiwaraMichael Morsch

What are we?

• 100% recycled tealeaf napkins

• Corporation inspired by Ito En

• Creating value out of waste

• Proudly serving businesses

Organizational Chart

Salaries & Benefits

• Health benefits• Vacation• IRA plans• Sales commission

Total Salaries, payroll deductions and employee benefits: $1,275,192

Why choose to work at GreenClean?

• Competitive salaries• Three day weekends• Stock options• Employee of the month• OSHA Safe work environment

Market Breakdown

Total National Market

(5,950,557 businesses)

Large Businesses

(981)

Medium Businesses (128,299)

Small Businesses (5,821,277)

GreenClean’s Market

Segments

Catering Companies in

Western Region(9,702)

Educational Services in the Western Region

(3,920)

GreenClean’s Target Markets

Medium and Large Businesses in the Western Region

(44,310)

We will focus on the

Western Region of the

U.S.

Competitive Advantage• High quality

• Innovative product & process

• Flexible

Perceptual Map

Positioning:

High QualityLow Environmental ImpactLow priceLow cost

Industry size, trends and external factors

• Size: 300 million units total per year• Trends: Going green, promoting

American jobs• External factors:

– ‘Green’ competitors arising– New technology being introduced– Economic recession– Legal and regulatory requirements

Product strategy

• Core product

• Actual product

• Augmented product

Napkin Market

• Mature stage of life cycle

• Oligopoly

• GreenClean introductory and growth stages

• Brand equity through slogan and quality

Price Strategy

• Low price

• Based on resources

• Competitor-based pricing

• Promotions, trials, and changing of brand usage