KOTKAAnneke van Woerden

Eva Schouten

Marcel Hadderingh

Tsvetelina Obretenova

Creating extended interactions with the public at festivals in The Netherlands

Brief

Ambitions• Inspire new ways of seeing,

acting & being

• Create empathy

• Scalable & Mobile

Ambitions• Inspire new ways of seeing, acting & being

• Create empathy

• Scalable & Mobile

How might we… bring global issues close to home?

How might we… bring awareness?

How might we… connect Greenpeace & potential supporters?

How might we… bring global issues close to home?

Meet Ilse. She is 28, very easy going, open-minded & energetic. Ilse is currently having fun with her friends at the Hemeltjelief festival.

While walking around and exploring the festival, Ilse notices a stand she hasn’t seen before

In the tent Ilse sees a silent-disco-like environment. She is very intrigued and goes to try out the experience with her friends.

At the stand Ilse receives Google Cardboard (virtual reality) glasses. She scans the QR code printed on it and downloads the experience on her phone.

Ilse puts her phone in the Cardboard, puts the headphones on and presses play.

prototype

The experience is an interactive game that tells the story of an Inuit who experiences environmental change near his home.

After playing the game Ilse feels empathy for what is happening so far away from her. She is inspired to do something about it but doesn’t know what.

Ilse loved the experience and wants to share it with her friends at home. She notices that she can buy the Google Cardboard on the spot and part of the profits go to the global issue she just experienced.

Ilse buys the glasses and on the way out the person at the stand tells her that she can start using them right away. There is a 360 life stream and she can see what happens behind the scenes at the festival. All Ilse needs to do is sign up with her email.

#polarshare

At home Ilse films her little sister in the experience and shares it on social media.

Where is Greenpeace?

Where is Greenpeace?

“What if Greenpeace could have really nice campaign that doesn't have their label on it but if the content is really good….?”

“If you present it in a kind of a Greenpeace stand then that also puts people off.”

* all quotes are derived from our research

Why game?

Why game?

“Why don’t you make it a game?”

“So, there should be some kind of a game element in there, because this is not really reusable.”

* all quotes are derived from our research

Buying GC & donating?

Buying GC & donating?“I’d love to have something tangible afterwards?”

“if you donate, with like along…” with the buying? “definitely more tempting”

* all quotes are derived from our research

“Well that’s an extra motivation”

“That would enhance the donation factor”

“OMG of course! Then I’d pay 20 euros!”

How the hell are we going to make a game!?

• Game development

• Outsourcing

• Google Cardboard

Collaborate with…

#polarshareTaking a global issue home