greg nichelsen, suncorp group- masterclass b, presentation at chief data & analytics officer...
TRANSCRIPT
DATA STORY TELLING
GREG NICHELSEN EM, CUSTOMER DATA AND ANALYTICS SUNCORP GROUP + CO-FOUNDER DATA SPEAKS UP! WITH KEVIN MORRELL“ After a long time in data . . . It’s time to give something back”
BUT WE STILL HEAR. . .WE NEED MORE INSIGHTS THAT ARE... ACTIONABLE... STRATEGIC... BETTER
TECH + SKILLSGREAT TECH – IS IT HOLDING US BACK?IN-HOUSE +PARTNERS = IMPRESSIVE SKILLS
A HISTOR
Y LESSO
N
DATA TECHNOL
OGY
PEOPLE
EMOTIONAL INTELLIGEN
CE
VITAL SOFT SKILLSSTAKEHOLDERS, PERSONALITIES & MOTIVATIONS
POLITICS
WHAT ISHOLDING
US BACK?
DQ = IQ +EQTHE MORE DATA SMART WE GET
THE HARDER IT IS TO HAVE AN IMPACT
SOFT SKILLS
CONVERSATIONSWHAT IS THE QUALITY OF THE CONVERSATION WITH YOUR STAKEHOLDERS?
DEEP STAKEHOLDER RELATIONSHIPBUILT ON MUTUAL RESPECTPERSPECTIVES AND SKILLSDIFFICULT CONVERSATIONS
SMALL TALKLOW VALUE TO GETTING JOB DONENECESSARY PART OF RELATIONSHIP
RELATIONSHIPS
cc: kirk lau - https://www.flickr.com/photos/54427463@N00
BUILDS TRUSTGIVES DATA TEAMS GREATER VISIBILITYMORE RESILIENCE AND FLEXIBILITYINCREASES UNDERSTANDING OF CHALLENGES
COLLABORATION
cc: Jordi Payà Canals - https://www.flickr.com/photos/24630636@N03
AGILESHAREDTEAMSPARTNERSINCREMENTAL
NO EMAIL!YOU CANT:
DELIVER INSIGHT VIA EMAILBUILD COLLABORATIVE ENGAGEMENT VIA EMAILFOSTER A NON-TRANSACTIONAL RELATIONSHIP VIA EMAIL
DON’T DO IT!
CONFIDENCECONFIDENT IN WORKKNOW THE NUMBERS BETTERDON’T BACK DOWNFOCUS ON WHAT WE ARE GOING TO DO
CLOSERRELATIONSHIPS LEAD TO OUTCOME FOCUS
GET CLOSER TO REAL BUSINESS CHALLENGE
DEEPER ANALYTICS HIT MARK BETTER
STRATEGIC ANALYTICS MORE BROADLY APPLIED
OPEN DISCUSSION ON SUCCESS CRITERIA
CUSTOMER EXPERIENCE PRINCIPLES
HOW WOULD YOU TREAT YOUR REAL CUSTOMERS?MEET THEIR NEEDS
MAKE IT EASYBE ENGAGING
HUMAN CENTRED-DESIGN
INTERVIEWSTRAWMANPROTOTYPEEMBEDCO-CREATE
AGILITY
SURE ENOUGHNO OVER-COMPLICATED ANALYSISKNOW WHEN ENOUGH IS ENOUGHTHINK ABOUT CONTEXT FOR RESULTSDON’T GET OVERLY TECHNICAL WHEN CHALLENGED
ANALYSIS PARALYSISDON’T CONTINUE TO ANALYSE BEYOND THE VALUELET ANALYSIS GO EVEN WHEN NOT PERFECTFOCUS ON OPPORTUNITY NOT ACCURACY
COMPELLING STORIES
STORYTELLINGDON’T WASTE WORKDON’T LOSE OPPORTUNITIES
ALL DATA TEAMS MUST BE ABLE TO:• TELL COMPELLING STORIES WITH NUMBERS• PRESENT TO A GROUP OF STAKEHOLDERS• GET COMMITMENT TO MOVE FORWARD
PIXAR’s GUIDE http://www.slideshare.net/powerfulpoint/pixar-22rulestophenomenalstorytellingpowerfulpointslideshare
NOONE
CARES
HOW HARD YOUR JOB ISWHERE YOU PULLED THE DATA FROMHOW MANY SYSTEMS THAT TOOKWHAT YOU DID TO CLEAN IT UP
IN FACT – IF YOU LEAD WITH THAT:THE AUDIENCE DOUBTS THE ACCURACY OF WHAT YOU ARE SAYING
FOCUSDON’T USE EVERYTHINGJUST ONE NUMBERHAVE AN OPINIONPRESENT SOME OPTIONSSET BUSINESS CONTEXT
FOCUS
COMPELLING OPPORTUNITIES
GO FURTHER THAN FACTSDON’T LEAVE AUDIENCE TO JOIN THE DOTSDON’T DIVE INTO HOW YOU DID THE ANALYSISSTICK TO THE SIZE OF THE OPPORTUNITYWHAT IT COULD MEAN TO THE ORGANISATIONHOW IT COULD BE TESTEDHOW WE COULD DO IT WITHIN EXISTING PRIORITIES
PEOPLE-LESS ANALYTICS
INSIGHTS SEAMLESSLY PART OF WAYS OF WORKING
ANALYTICS DIRECTLY DRIVING OPERATIONAL SYSTEMS
http://www.dataspeaksup.comhttps://www.linkedin.com/in/gregnichelsen