Cover Letters: Selling your skills on paper

Vervais & Associates

What is a cover letter?

Your formal introduction

A ‘must’ with your resume

The first read, it can make or break your entry

Vervais & Associates

Generating interest

The goal is to get an interview! Should be brief and interesting Should not be a carbon copy of your resume Should highlight what you’ll bring to the job Should be versatile, suitable for several jobs Should never be sent in ‘form letter’ style

Vervais & Associates

Presenting yourself in two ways

A cover letter comes in two basic forms… Letter of application Letter of inquiry

Vervais & Associates

Letter of application

Targeted for a specific ad Outline skills to meet company’s needs Helpful to use ad’s terms, lingo

Vervais & Associates

Letter of inquiry

A marketing tool to… Obtain an informational interview Correspond with a networking contact Conduct company/industry research

Vervais & Associates

Create the right impression: 10 Tips

1. Letter geared for specific job opening Adapt letter to needs of the job you want Refer to that job in opening sentences

2. Describe your related skills Tie your experience to your skills Show how they directly relate to the job description

Vervais & Associates

Create the right impression: 10 Tips

3. Make it personal Address letter to a specific person If you don’t have a contact, call and ask Use a comma after the name

4. Create a catchy opener Readers scan for content Open with attention-grabbing sentences Describe why you’re the best for the job

Vervais & Associates

Create the right impression: 10 Tips

5. Include vital information Name, address, phone with area code Should be clearly visible First thing reader will need to contact you

6. Type and proofread It’s your first impression…make it good Be sure it’s neat and professional Errors will reflect badly on you

Vervais & Associates

Create the right impression: 10 Tips

7. Keep it brief Use action words, active sentences Limit letter to one page Three or four paragraphs

8. Be confident, creative, enthusiastic It’s a tool to sell your best asset…you! Let your personality shine in your letter

Vervais & Associates

Create the right impression: 10 Tips

9. Keep copies Keep a copy of every letter you send Past letters make job search easier Copies make follow up easier

10. Request a response Your letter is written to get an interview Ask for one!

Vervais & Associates

Sending email cover letters (1 of 3)

1. Know the rules of a dynamic cover letter

1. Don’t waste your subject line

2. Your opening paragraph is critical

3. Keep your cover letter short

Vervais & Associates

Sending email cover letters (2 of 3)

5. Take advantage of key words

6. Stick with plain styling

7. Check your length

8. Always use standard cover letter protocol

Vervais & Associates

Sending email cover letters (3 of 3)

9. Don’t both with attachments*

10. Always follow company guidelines

11. WAIT to hit send

12. Test your message

Vervais & Associates

Example: Information Technology Project Manager

Technology Cover Letter (handout) Marketing Cover Letter (handout)

Vervais & Associates

Summing Up

Cover Letter Checklist (handout)

Vervais & Associates