Communicating Sustainability – how to get the balance right..

Chair: Renee Hancock, Member, GRI Australian Advisory Group

James Ensor, Director Public Policy, Oxfam Rod McGuinness, Social Media Producer, ABCKelvin O’Connor, Chief Operating Officer, Henry Davis York

Communicating Sustainability – how to get the balance right

Rod McGuinnessABC

Session Outline

• Overview: Social Media and the ABC

• Your Social Media Strategy

• Using Twitter and Facebook effectively

ABC Open

Complete this sentence: Social media is scary when...

Brands on Social Media

Source: Trendwatching, March 2012 “Brands that show some empathy, generosity, humility, flexibility, maturity, humour, and (dare we say it) some character & humanity.”