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    ChapterChapter

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    Understanding theUnderstanding theEnvironments ofEnvironments ofBusinessBusiness

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    Chapter OutlineCha

    pter Outline

    Organizational Boundaries &Organizational Boundaries &EnvironmentsEnvironments

    Economic EnvironmentEconomic EnvironmentTechnological EnvironmentTechnological Environment

    Political-Legal EnvironmentPolitical-Legal Environment

    Sociocultural EnvironmentSociocultural EnvironmentBusiness EnvironmentBusiness Environment

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    Organizational BoundariesOrganizational Boundaries& Environments& Environments

    Eternal EnvironmentEternal Environment

    Organizational Boundar!-Organizational Boundar!-Separates Organization "romSeparates Organization "rom

    EnvironmentEnvironment

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    #imensions of#imensions ofEternal EnvironmentsEternal Environments

    TheThe

    BusinessBusiness

    OrganizationOrganization

    EconomicEconomic

    TechnologicalTechnological

    PoliticalPolitical-Legal-Legal

    BusinesBusines

    ss

    SocioculturalSociocultural

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    Economic EnvironmentEconomic Environment

    Business C!cleBusiness C!cle

    $ggregate Output$ggregate Output

    Standard of LivingStandard of Living %ross #omestic Product %#P'%ross #omestic Product %#P'

    (eal(eal

    )ominal)ominal

    %ross )ational Product %)P'%ross )ational Product %)P'

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    ExpansionExpansion

    ContractionContraction

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    * %#P Change* %#P Change"rom Previous Period"rom Previous Period

    Source: U.S. Department of Commerce, Bureau of EconomicAnalysis

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    U+S+ %#P & (eal %#PU+S+ %#P & (eal %#P

    (In $(In $

    Billons)Billons)

    Source: U.S. Department of Commerce, Bureau of EconomicAnalysis

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    %#P & %#P Per Capita%#P & %#P Per Capita

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    Purchasing Po,er Parit!Purchasing Po,er Parit!Big ac .nde Based On $t ar/et Echange (ate 01203245'Big ac .nde Based On $t ar/et Echange (ate 01203245'

    S Big !ac " $#S Big !ac " $#%erage%erage

    (%erage o& ' Cities)(%erage o& ' Cities)

    Source: The New Yor Times, !Bi" #ac $n%e&', Dec. ()th, *++. http:--www.economist.com-marets-i"mac-%isplayStory.cfm/story0i%123+2)(

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    ess U+S+ Productivit!U+S+ Productivit!

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    %#P * Change "rom%#P * Change "romPreceding PeriodPreceding Period

    Source: U.S. Dept. of Commerce4 Bureau of Economic Analysis

    Expansion %s ecession %sExpansion %s ecession %s

    *epression+*epression+

    5

    ,#,#rr.uarter /00'.uarter /00'

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    * %#P Change vs+* %#P Change vs+* La6or Productivit! Change* La6or Productivit! Change

    Source: U.S. Department of Commerce, Bureau of Economic Analysis U.S. Department of 6aor4 Bureau of 6aorStatistics

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    U+S+ BalanceU+S+ Balanceof Trade 1443'of Trade 1443'

    S Bu1s $23S Bu1s $23Trillion o&Trillion o&

    4oos5Ser%ices4oos5Ser%ices

    S Sells $20S Sells $20Trillion o&Trillion o&

    4oos5Ser%ices4oos5Ser%ices

    S Balance o&S Balance o&TraeTrae

    -$300 Billion-$300 Billion

    Source: U.S. Census Bureau4 7orei"n Tra%e Statistics 8*++2 Annual 9i"hli"hts, http:--www.census."o;-forei"n4tra%e-statistics-hi"hli"hts-annual.html

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    U+S+ )ational #e6tU+S+ )ational #e6t

    57or To%ay

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    Economic Sta6ilit!Economic Sta6ilit! .nflation- 7idespread Price.nflation- 7idespread Price

    .ncreases .n $n Economic S!stem.ncreases .n $n Economic S!stem

    Unemplo!ment- LevelUnemplo!ment- Levelof 8o6lessness $mongof 8o6lessness $mongThose $ctivel! See/ing 7or/Those $ctivel! See/ing 7or/.n $n Economic S!stem.n $n Economic S!stem

    (ecession vs+ #epression(ecession vs+ #epression

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    U+S+ Consumer Price .ndeU+S+ Consumer Price .nde#ec+- $ll Ur6an Consumers'#ec+- $ll Ur6an Consumers'

    267/-267'- " 200267/-267'- " 200

    Source: U.S. Department of 6aor4 Bureau of 6aor Statistics

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    U+S+ Unemplo!ment (ateU+S+ Unemplo!ment (ateSeasonall! $d9usted on 01230'Seasonall! $d9usted on 01230'

    ,,, 225#050', 225#050'

    Source: U.S. Department of 6aor4 Bureau of 6aor Statistics,http:--%ata.ls."o;-=D?-ser;let-Sur;ey>utputSer;let

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    anaging the U+S+anaging the U+S+

    Econom!Econom! "iscal Polic!- #etermines :o,"iscal Polic!- #etermines :o,

    %overnment Collects2Spends%overnment Collects2Spends

    (evenues (evenues

    onetar! Polic!- #eterminesonetar! Polic!- #etermines

    Size of )ation;s one! Suppl!Size of )ation;s one! Suppl!

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    onetar! Polic!onetar! Polic!

    Interest atesInterest ates

    SpeningSpeningTighTigh

    tt

    Interest atesInterest ates

    SpeningSpeningEas1Eas1

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    U+S+ Prime .nterest (ateU+S+ Prime .nterest (ate8an+0'8an+0'

    "o#rce$ %oar& o' (o)ernor* o' the +e&eral e*er)e "y*te

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    Technological EnvironmentTechnological Environment

    Product2ServiceProduct2Service

    TechnologiesTechnologies

    Business ProcessBusiness Process

    Technologies- EnterpriseTechnologies- Enterprise(esource Planning(esource Planning

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    Earnings & EducationalEarnings & Educational$ttainment 0

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    Political-Legal EnvironmentPolitical-Legal Environment

    (egulation- #efines(egulation- #efines

    (elationship Bet,een(elationship Bet,een

    %overnment & Business%overnment & Business

    %overnment = Pro vs+%overnment = Pro vs+

    $nti-Business Sentiment$nti-Business Sentiment

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    "oreign #irect .nvestment"oreign #irect .nvestmentConfidence .nde Oct+ 1445'Confidence .nde Oct+ 1445'

    Source: A.T. @earney Consultin", http:--www.atearney.com-main.taf/p13,2,(,

    Corporate In%estors Con?enceLo> Con?ence @igh Con?ence@igh Con?ence

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    Sociocultural EnvironmentSociocultural Environment

    Customer Preferences2Tastes- >ar!Customer Preferences2Tastes- >ar!

    .nternational.nternational

    )ational)ational

    Ethical Compliance &Ethical Compliance &

    (esponsi6le Behavior(esponsi6le Behavior

    EnronEnron

    $rthur $ndersen$rthur $ndersen

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    Business EnvironmentBusiness Environment

    (edra,ing Corporate Boundaries-(edra,ing Corporate Boundaries-

    Core CompetenciesCore Competencies

    Challenges2OpportunitiesChallenges2Opportunities

    OutsourcingOutsourcing

    >ertical .ntegration>ertical .ntegration

    >iral ar/eting>iral ar/eting Business Process anagementBusiness Process anagement

    Post-