grig davidovitz, rgb media, make every page a homepage, 12 june
TRANSCRIPT
The Homepage is not dead! Every Page is a Homepage
GEN Summit 2014, Barcelona
by Grig Davidovitz // CEO, RGB Media
@grigdav
Every Page is a Homepage // Grig Davidovitz // GEN Summit, Barcelona, 2014 // [email protected], @grigdav
Last month
Every Page is a Homepage // Grig Davidovitz // GEN Summit, Barcelona, 2014 // [email protected], @grigdav
50%
Last month
Every Page is a Homepage // Grig Davidovitz // GEN Summit, Barcelona, 2014 // [email protected], @grigdav
Buzzfeed Network
300%
Every Page is a Homepage // Grig Davidovitz // GEN Summit, Barcelona, 2014 // [email protected], @grigdav
The Homepage is dead!
The Future: Social!
?
Every Page is a Homepage // Grig Davidovitz // GEN Summit, Barcelona, 2014 // [email protected], @grigdav
Age of a paradox
An average user is exposed to tens, hundreds of sites a year
Every Page is a Homepage // Grig Davidovitz // GEN Summit, Barcelona, 2014 // [email protected], @grigdav
Age of a paradox
An average user is exposed to tens, hundreds of sites a year
Every Page is a Homepage // Grig Davidovitz // GEN Summit, Barcelona, 2014 // [email protected], @grigdav
Age of a paradox
An average user is exposed to tens, hundreds of sites a year
An average user is going on purpose to just a few websites
Every Page is a Homepage // Grig Davidovitz // GEN Summit, Barcelona, 2014 // [email protected], @grigdav
Age of a paradox
An average user is exposed to tens, hundreds of sites a year
An average user is going on purpose to just a few websites
One night stand
Marriage
Type B Type A
Every Page is a Homepage // Grig Davidovitz // GEN Summit, Barcelona, 2014 // [email protected], @grigdav
Age of a paradox
An average user is exposed to tens, hundreds of sites a year
An average user is going on purpose to just a few websites
One night stand Marriage
Type B Type A
Every Page is a Homepage // Grig Davidovitz // GEN Summit, Barcelona, 2014 // [email protected], @grigdav
Age of a paradox
An average user is exposed to tens, hundreds of sites a year
An average user is going on purpose to just a few websites
Identity
Every Page is a Homepage // Grig Davidovitz // GEN Summit, Barcelona, 2014 // [email protected], @grigdav
Age of a paradox
An average user is exposed to tens, hundreds of sites a year
An average user is going on purpose to just a few websites
Identity
Every Page is a Homepage // Grig Davidovitz // GEN Summit, Barcelona, 2014 // [email protected], @grigdav
What reflects and even creates the identity of a media outlet?
The Homepage!
The Homepage = The face of the product
The blend
Subjects
Genres
Writers
Graphic Language
Branding
Functionality
Every Page is a Homepage // Grig Davidovitz // GEN Summit, Barcelona, 2014 // [email protected], @grigdav
Every Page is a Homepage // Grig Davidovitz // GEN Summit, Barcelona, 2014 // [email protected], @grigdav
Every Page is a Homepage // Grig Davidovitz // GEN Summit, Barcelona, 2014 // [email protected], @grigdav
Every Page is a Homepage // Grig Davidovitz // GEN Summit, Barcelona, 2014 // [email protected], @grigdav
What reflects and even creates the identity of a media outlet?
The Homepage!
The face of the product!
The blend
Subjects
Genres
Writers
Graphic Language
Branding
Functionality
Every Page is a Homepage // Grig Davidovitz // GEN Summit, Barcelona, 2014 // [email protected], @grigdav
Principles for today’s homepage
Every Page is a Homepage // Grig Davidovitz // GEN Summit, Barcelona, 2014 // [email protected], @grigdav
1. Have a CLEAR IDENTITY
The “local” news site of The Jewish People
Launched Feb 2012
New brand - is one of the 3 main websites in its market,
growing fast
Every Page is a Homepage // Grig Davidovitz // GEN Summit, Barcelona, 2014 // [email protected], @grigdav
2. Have an engaging Homepage experience
Every Page is a Homepage // Grig Davidovitz // GEN Summit, Barcelona, 2014 // [email protected], @grigdav
2. Have an engaging Homepage experience
Every Page is a Homepage // Grig Davidovitz // GEN Summit, Barcelona, 2014 // [email protected], @grigdav
2. Have an engaging Homepage experience
The “Indesign” paradigm
on the speed of the web
Every Page is a Homepage // Grig Davidovitz // GEN Summit, Barcelona, 2014 // [email protected], @grigdav
2. Have an engaging Homepage experience
Every Page is a Homepage // Grig Davidovitz // GEN Summit, Barcelona, 2014 // [email protected], @grigdav
2. Have an engaging Homepage experience
Every Page is a Homepage // Grig Davidovitz // GEN Summit, Barcelona, 2014 // [email protected], @grigdav
3. Have a cross platform Homepage experience
Every Page is a Homepage // Grig Davidovitz // GEN Summit, Barcelona, 2014 // [email protected], @grigdav
3. Have a cross platform Homepage experience
Every Page is a Homepage // Grig Davidovitz // GEN Summit, Barcelona, 2014 // [email protected], @grigdav
3. Have a cross platform Homepage experience
Every Page is a Homepage // Grig Davidovitz // GEN Summit, Barcelona, 2014 // [email protected], @grigdav
3. Have a cross platform Homepage experience
Every Page is a Homepage // Grig Davidovitz // GEN Summit, Barcelona, 2014 // [email protected], @grigdav
4. Every article is also a homepage
If the mountain won't come to Muhammad then Muhammad must go to the mountain
“
“
Every Page is a Homepage // Grig Davidovitz // GEN Summit, Barcelona, 2014 // [email protected], @grigdav
Article Page
User
Represent the article
Be a homepage
4. Every article is also a homepage
Every Page is a Homepage // Grig Davidovitz // GEN Summit, Barcelona, 2014 // [email protected], @grigdav
4. Every article is also a homepage
Every Page is a Homepage // Grig Davidovitz // GEN Summit, Barcelona, 2014 // [email protected], @grigdav
Age of a paradox
An average user is exposed to tens, hundreds of sites a year
An average user is going on purpose to just a few websites
Don’t remember!
Every Page is a Homepage // Grig Davidovitz // GEN Summit, Barcelona, 2014 // [email protected], @grigdav
5. The “homepage” email
The only digital place we never miss on any information presented
Every Page is a Homepage // Grig Davidovitz // GEN Summit, Barcelona, 2014 // [email protected], @grigdav
5. The “homepage” email
The only digital place we never miss to see any information presented
It is a product!
The homepage from a daily perspective
Arianna Huffington: We have to know how to disconnect
Promoted aggressively
Every Page is a Homepage // Grig Davidovitz // GEN Summit, Barcelona, 2014 // [email protected], @grigdav
5. The “homepage” email
The only digital place we never miss to see any information presented
It is a product!
The homepage from a daily perspective
Arianna Huffington: We have to know how to disconnect
Promoted aggressively
Every Page is a Homepage // Grig Davidovitz // GEN Summit, Barcelona, 2014 // [email protected], @grigdav
5. The “homepage” email
The only digital place we never miss to see any information presented
It is a product!
The homepage from a daily perspective
Arianna Huffington: We have to know how to disconnect
Promoted aggressively
10% of PV
Every Page is a Homepage // Grig Davidovitz // GEN Summit, Barcelona, 2014 // [email protected], @grigdav
Homepage is an abstract notion present wherever needed
HOMEPAGE
HOMEPAGE ON ARTICLE
MOBILE HOMEPAGE
DAILY HOMEPAGE
The same
Every Page is a Homepage // Grig Davidovitz // GEN Summit, Barcelona, 2014 // [email protected], @grigdav
Results
All page views per month Feb. 2012 - Feb. 2014
Homepage views per month Feb. 2012 - Feb. 2014
10++ million pageviews
~ 1/3 of page views
Every Page is a Homepage // Grig Davidovitz // GEN Summit, Barcelona, 2014 // [email protected], @grigdav
1. Maximising the content potential “to fly “ on social and search
2. Leveraging the potential of the visit - turning the “one night stands” into loyal users
No marketing budget. How?
10++ million pageviews
“INVERTED JOURNALISM”
~ 1/3 of page views
Every Page is a Homepage // Grig Davidovitz // GEN Summit, Barcelona, 2014 // [email protected], @grigdav
No marketing budget. How?
In the social media age - the content is the best marketing agent
An opportunity and a threat to the “old media” organisations
13 million pageviews
Great news to Journalism!
by Grig Davidovitz // CEO, RGB Media
@grigdav
Thank you!
The Homepage is not dead! Every Page is a Homepage