grizzard webinar final 082510
DESCRIPTION
TRANSCRIPT
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Turbo-Charge Cloud Apps With Integration
Mark LitherlandDirector of Integration Architecture Grizzard Communications Group
Sean O’ConnellProduct & Channel MarketingCast Iron Systems, an IBM Company
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Agenda
Integration Using the Cast Iron Integration Platform
Grizzard – Case Study
How it Works — 10-minute Demo
Q&A All
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IBM Software Group | Cast Iron Systems
Cast Iron — Company Overview
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Buzz
With Cast Iron, IBM gets a proven Cloud integration-as-a-service solution.
IBM bought Cast Iron Systems because…they do inter-enterprise integration better than anyone else….
Recent Awards
Founded in 2001 by integration industry experts
Acquired by IBM May 2010
Pioneered SaaS / cloud integration
Unique focus on speed &simplicity — “Integration in Days”
Thousands of customer integrations
14 consecutive quarters of growth
96% customer retention
Patented technology
Corporate Facts
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IBM Software Group | Cast Iron Systems
Cloud Application Use is Exploding
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Global Public Cloud Market: $55.5B in 2014 – source: IDC 2010
27% CAGR
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IBM Software Group | Cast Iron Systems
And It Has Created a Hybrid World
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Private Clouds
Home-grownApplications
PackagedApplications
Public Clouds
Companies have both Cloud and On-Premise Applications
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IBM Software Group | Cast Iron Systems
Which Demands Integration
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Private Clouds
PackagedApplications
Public Clouds
Integration is Critical in a Hybrid World
Home-grownApplications
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IBM Software Group | Cast Iron Systems
Needs Getting More and More Complex
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Home-grownApplications
PackagedApplications
Integration Maximizes Value of Cloud Investments
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IBM Software Group | Cast Iron Systems
Existing Solutions are Incomplete
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Integration Maximizes Value of Cloud Investments
People Intensive
On-Demand
Rudimentary Capabilities Cloud is an Afterthought
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IBM Software Group | Cast Iron Systems
Which Has Led to Dissatisfaction
Source: Saugatuck Technology Inc., 2010 Global User Survey; n=1793
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IBM Software Group | Cast Iron Systems
And Companies Re-evaluating the Cloud
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IBM Software Group | Cast Iron Systems
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Cast Iron Integration Platform
Integration Maximizes Value of Cloud InvestmentsComplete. Proven. Trusted.
People Intensive
On-Demand
Rudimentary Capabilities Cloud is an Afterthought
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IBM Software Group | Cast Iron Systems
Complete Flexibility
Cast Iron Cloud2™
Virtual Appliances
Physical Appliances
Complete
Total Connectivity Complete Reusability
TIP Exchange
TIP Development Kit
TIP Community
For All Types of Projects
UI Mashups
Process Integration
Data Migration
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IBM Software Group | Cast Iron Systems
Complete Flexibility
Complete
Total Connectivity Complete Reusability
TIP Exchange
TIP Development Kit
TIP Community
For All Types of Projects
UI Mashups
Process Integration
Data Migration
ReduceRisk
Save Up to 80% in Time & Costs
Increase Return
Save Up to 50%in Time &
Costs
Cast Iron Cloud2™
Virtual Appliances
Physical Appliances
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IBM Software Group | Cast Iron Systems
Complete * Partial Functionality
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IBM Software Group | Cast Iron Systems
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TRUSTED
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IBM Software Group | Cast Iron Systems
©2010 Cast Iron Systems, Inc. • Confidential16
PROVEN
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IBM Software Group | Cast Iron Systems
Proven Results
1717
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IBM Software Group | Cast Iron Systems
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Proven Results
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Turbo-Charge Cloud Apps With Integration
Mark LitherlandDirector Integration ArchitectureGrizzard Communications Group
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All About Grizzard Communications Group
For almost 90 years Grizzard has pioneered direct marketing, and today provides fully-integrated marketing solutions for non-profit clients, both large and small.
• High-volume order processing requirements• Opportunity Products are the controlling records• 20+ distinct integrations to external services• 15 VisualForce Pages create a platform application
for order management• 300,000 orders processed representing over
100,000,000 individual marketing pieces annually
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Case Study– B2B Vendor Integration
• SFDC– Accounts, Product and Order history
• MS GreatPlains– Campaign Information
• Disparate Vendor Applications– Database Vendors
– Data Processing Vendors
– Production Vendors
• Over 20 end-points in total
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Case Study – Business Problems Identified
• Complex Orders, High Volumes– Customers requiring thousands of
direct mail campaigns per month
– Database, vendors and many moving parts needed to successfully execute
• High risk of exceeding project deadlines– Data entered manually into
separate systems
– Limited vendor progress visibility
• Many database, data-processing and production vendors to deal with
• High expectations, limited IT resources
SFDC – Great Plains, Vendor Applications
Database Vendors
Data ProcessingVendors
Production Vendors
Adobe InDesign
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Case Study – Competition
• Custom Code• Didn’t scale to meet needs• Future projects meant too costly to
maintain
• Pervasive and BizTalk• Needed too many resources to
implement and support
• Ability to Deliver a Strong Factor in Decision-making process
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Phase I Application Environment
OrderOrderAccountAccount
OpportunityOpportunity
ProductProduct
VersionVersion
SelectionSelection ProductionVendors
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Integrated Salesforce Order Management
Client Information
Product Setup
Approved Catalog
Final Pricing & Qty
Mail Dates
Order Status
Vendor Feedback
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2007 Project Results 3 Months
– Salesforce.com Initial Deployment
– Dynamics Order Integration
– Vendor automated order processing
– Financial Reporting phase 1
6 Months
– Full deployment to all teams
– Additional vendor integrated services
– Data-driven Financial Reporting
And a return to profitability in 2008And a return to profitability in 2008
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2008 Economy Changes Things
After Phase I, we were well prepared– Achieved significant efficiency gains
– Much better cost controls
– However, some client-specific information still maintained on
TABS Mainframe (Address & Signature)
TABS’ business was changing– No longer data processing
– Mainframe was being phased out
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2008 Challenges – Phase II
Pressures
– Data Processing
– More Customization
– Lower Costs
Two Major Initiatives
– Cloud-Based Resources
• Data Processing
• Donor Management
– Greater Efficiencies
• Variable Text
• Huge Data Increase
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Phase II – Direct Mail Production in the Cloud
Amherst, NYDonor DatabaseAmherst, NYDonor Database
Atlanta, GAOrder ManagementAtlanta, GAOrder ManagementDallas, TX
ProductionDallas, TXProduction
Los Angeles, CAOrder ManagementLos Angeles, CAOrder Management
San Francisco, CASalesforce.comSan Francisco, CASalesforce.com
Bangalore, IndiaData ProcessingBangalore, IndiaData Processing
New Delhi, IndiaData ProcessingNew Delhi, IndiaData Processing
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Phase II Application Environment
OrderOrder
CampaignsCampaigns
AccountAccount
OpportunityOpportunity
ProductProduct
VersionVersion
SelectionSelection
GroupGroup
Variable TextVariable Text
DatabaseVendors
Data ProcessingVendors
ProductionVendors
Adobe InDesign
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Phase II Composite Order
OpportunitiesOpportunities
Custom ObjectsCustom Objects
Logical/Real-time SQL
Logical/Real-time SQL
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Case Study – Results
• 100% user adoption• 30% increase in bottom line• 90% of the bottom line increase from
operational efficiency• 20,000 API calls/day (JUST TO
SALESFORCE).
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Grizzard – The Future
• Continue to be Innovative – Less than 1/4th of current end-points
integrated, more to come
• Use common technology when able– WebServices used as backbone for
vendors
• Leverage the Cloud– Use with Appliances, ERP system and
other tools that have maturity
– Do things successfully in short fashion
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Case Study – Lessons Learned
• Project management is critical• Training is critical• Involving end users early and often is
critical• Leverage standard functionality when
possible• Develop custom solutions when needed
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IBM Software Group | Cast Iron Systems
Manage
10 Minute Demo
Run
WhatWhat
HowHow
Configure
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ERP
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IBM Software Group | Cast Iron Systems
Summary: Cast Iron Integration Platform
Thousands of customer integrations
Proven
Trusted
Complete
Strategic integration partner for all the leading cloud and on premise providers
A single platform for all your cloud and on premise integration needs
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Q&A
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Contact
Sean O’ConnellProduct & Channel MarketingCast Iron Systems, an IBM Company(650) [email protected]
www.castiron.com www.castiron.com/ibmwww.twitter.com/CastIronSystems
www.grizzard.comMark LitherllandDirector of Integration Architecture Grizzard Communications Group [email protected]