grocery headlines. retail sector total beer & cider 4 w/e ... · 68 h fullers 1845 fuller smith...

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MARSTON’S OFF - TRADE BEER STATUS REPORT MARKET OVERVIEW DATA RELEVANT TO 4W/E 26TH MAY, 18. If you have any questions please contact James Hodgkinson. [email protected] Retail Sector Total Beer & Cider 4 W/E Volume Growth. Source : IRI, Volume Growth, All Outlets (Latest 4 W/E). Source : KWP, Retailer stories, 30/5/18 ALL OUTLETS 14.2% • SUPERMARKETS 16.7% • CONVENIENCE 11.0% CONVENIENCE MULTPLES 16.9% • SYMBOLS 4.8% INDEPENDENT GROCERS 14.7% The warm weather accompanied with bank holiday, Royal Wedding and FA Cup final contributed to the strong 4w/e YoY growth of Alcohol +10.5%; Soft Drinks +13.4% The Friday before the day of the wedding and the FA Cup Final experienced a particularly noticeable spike in sales, with grocers clocking in £415 million over the 24 hours” Lidl is the fastest growing physical retailer in the latest 12 weeks, at +10.4%. Alcohol was the fastest growing category in Lidl at 26.8%. Ocado grew at +12.7%, the same as last period. Morrison’s are best performing of the Big 4 for the fourth period in a row at +2.9%. Alcohol contributed the most to Morrison's’ growth this period, up almost 8%. Supermarkets – All categories are performing positively this period, with Lager +17.7% and Cider +19.8% the most buoyant. Convenience – Ale has been the outstanding performer within convenience +13.5% closely followed by Lager +12.7% Convenience Multiples – the strongest area for Cider this 4 W/E growing at 25%. Independent Grocers – Cider the only category here in decline (-0.2%) with Ale and Lager both performing strongly. Symbols – Previously, only Stout has been in growth. This 4W/E all areas are performing positively. GROCERY HEADLINES. Source : IRI, Volume Growth, All Outlets (Latest 4 W/E). 14.2% 10.1% 13.5% 15.4% 9.8% Total Beer & Cider Ale Cider Lager Stout 1.0% MAT 1.3% MAT 1.2% MAT 0.9% MAT 0.5% MAT 4 W/E Volume Growth.

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Page 1: GROCERY HEADLINES. Retail Sector Total Beer & Cider 4 W/E ... · 68 h Fullers 1845 Fuller Smith & Turner Plc Dark 0.3% 1,489 390 117 115.9% 73.7% 63.3% 20.6% 18.0% 7.10 2.43 78 h

MARSTON’S OFF-TRADE BEER STATUS REPORT

MARKET OVERVIEWDATA RELEVANT TO 4W/E 26TH MAY, 18.

.

If you have any questions please contact James [email protected]

Retail Sector Total Beer & Cider 4 W/E Volume Growth.

Source : IRI, Volume Growth, All Outlets (Latest 4 W/E).

Source : KWP, Retailer stories, 30/5/18

• ALL OUTLETS14.2%

• SUPERMARKETS16.7%

• CONVENIENCE11.0%

• CONVENIENCE MULTPLES16.9%

• SYMBOLS4.8%

• INDEPENDENT GROCERS14.7%

• The warm weather accompanied with bank holiday, Royal Wedding and FA Cup final contributed to the strong 4w/e YoY growth of Alcohol +10.5%; Soft Drinks +13.4%

• The Friday before the day of the wedding and the FA Cup Final experienced a particularly noticeable spike in sales, with grocers clocking in £415 million over the 24 hours”

• Lidl is the fastest growing physical retailer in the latest 12 weeks, at +10.4%. Alcohol was the fastest growing category in Lidl at 26.8%.

• Ocado grew at +12.7%, the same as last period.• Morrison’s are best performing of the Big 4 for the fourth period in a row at +2.9%. Alcohol contributed the

most to Morrison's’ growth this period, up almost 8%.

Supermarkets – All categories are performing positively this period, with Lager +17.7% and

Cider +19.8% the most buoyant.Convenience – Ale has been the outstanding performer within convenience +13.5% closely

followed by Lager +12.7%

Convenience Multiples – the strongest area for Cider this 4 W/E growing at 25%.

Independent Grocers – Cider the only category here in decline (-0.2%) with Ale and Lager both performing

strongly.Symbols – Previously, only Stout has been in growth. This

4W/E all areas are performing positively.

GROCERY HEADLINES.

Source : IRI, Volume Growth, All Outlets (Latest 4 W/E).

14.2%10.1%

13.5% 15.4%

9.8%

Total Beer& Cider Ale Cider Lager Stout

1.0% MAT 1.3% MAT 1.2% MAT 0.9% MAT 0.5% MAT

4 W/E Volume Growth.

Page 2: GROCERY HEADLINES. Retail Sector Total Beer & Cider 4 W/E ... · 68 h Fullers 1845 Fuller Smith & Turner Plc Dark 0.3% 1,489 390 117 115.9% 73.7% 63.3% 20.6% 18.0% 7.10 2.43 78 h

PACK FORMATS

More on Shopper Experience &

Behaviour in the Marston’s 2018 Off Trade Beer Report.

UTILISE MINI KEGS TO ATTRACT A YOUNGER

SHOPPER.

0

20

40

60

80

100

120

MAT LAST YEAR MAT THIS YEAR

Mill

ion

s

Mini Keg Ale Mixed Multi Single

Single Bottled Ale (-4%)Multi Pack Ale (-12%)Mixed Pack Ale +7%

Mini Keg Ale +32%

Mini Kegs remain to be in double digit growth (32%) – this is the 2nd

highest growing pack format, behind 6 pack can.

They attract the youngest shopper of any format which can help attract a younger demographic into ale, and add theatre and talking points to drinking occasions.

Source; IRI All Outlets, Volume Sales, 52 W/E 26 May 18

Page 3: GROCERY HEADLINES. Retail Sector Total Beer & Cider 4 W/E ... · 68 h Fullers 1845 Fuller Smith & Turner Plc Dark 0.3% 1,489 390 117 115.9% 73.7% 63.3% 20.6% 18.0% 7.10 2.43 78 h

Source: SIG BWS Outlets, Volume

Source: SIG BWS Outlets, Value, Latest 4 weeks YoY

Total Ale Value

BOTTLED ALE CATEGORY STARS

BREWERS SHARE TRACKER

(BRANDS WHICH HAVE OUTPERFORMED THE MARKET THIS PERIOD)

Rank Brand BREWER Colour/Category Market ShareVolume - CBR % Change On LY

Weighted

Distribution

Volume Rate

of Sale

MAT QRT 4WK MAT QRT 4WK QRT 4WK QRT 4WK

0

Bottled Ale 4 w/e 26 May, 18 584,162 131,534 45,361 -3.6% 1.7% 4.3% 87.0% 84.5% 0 0

5 hMarstons Classic Ales Of England Marstons Plc Mixed 3.0% 17,241 3,160 1,135 9.7% 21.1% 38.0% 46.3% 44.8% 25.56 9.47

8 hMcewans No 1 Champion Ale Marstons Plc Dark 2.3% 13,709 3,281 1,196 3.9% 6.4% 16.6% 52.6% 52.6% 23.36 8.51

9 hSt Austell Proper Job St Austell Brewery Co Ltd Gold 2.3% 13,180 3,461 1,193 20.7% 52.2% 72.2% 56.4% 56.5% 22.96 7.90

16 hMarstons Golden Ales Marstons Plc Gold 1.5% 8,853 1,837 703 17.6% 28.0% 37.0% 38.6% 36.3% 17.84 7.24

17 hAdnams Ghost Ship Adnams & Co Plc Amber 1.4% 7,913 2,027 663 9.2% 19.7% 22.2% 51.3% 51.4% 14.79 4.82

18 hSharps Atlantic Pale Ale Sharps Brewery Ltd Gold 1.3% 7,686 1,732 599 48.3% 21.2% 19.3% 51.6% 51.6% 12.57 4.34

22 hMarstons Pedigree Marstons Plc Amber 1.2% 7,293 1,214 403 10.4% 14.1% 7.3% 42.0% 27.2% 10.83 5.55

23 hShipyard Ipa Marstons Plc Gold 1.0% 6,054 2,085 770 70.4% 133.6% 163.3% 55.6% 57.0% 14.05 5.06

25 hKing Goblin Marstons Plc Dark 1.0% 5,729 1,442 498 11.9% 26.6% 34.7% 47.0% 45.6% 11.48 4.09

33 hGem Bath Ales Ltd Amber 0.6% 3,388 854 334 -3.3% 3.1% 31.8% 27.7% 29.2% 11.54 4.28

35 hWychwood Firecatcher Marstons Plc Gold 0.5% 3,163 760 292 135.5% 120.1% 99.1% 20.8% 19.9% 13.66 5.49

38 hWhitstable Bay Pale Ale Shepherd Neame Ltd Gold 0.5% 2,797 668 276 1.4% 13.9% 39.9% 27.4% 28.5% 9.14 3.62

39 hButty Bach Wye Valley Brewery Amber 0.5% 2,765 704 249 7.9% 19.0% 27.1% 15.1% 14.9% 17.47 6.26

42 hAbbot Reserve Greene King Plc Amber 0.5% 2,661 770 269 60.4% 110.8% 143.7% 19.7% 18.7% 14.68 5.39

44 hOakham Citra Oakham Ales Gold 0.4% 2,545 612 278 20.3% 28.8% 60.7% 18.0% 18.0% 12.76 5.78

48 hBrakspear Oxford Gold Marstons Plc Gold 0.4% 2,437 425 211 9.1% 72.6% 133.8% 9.4% 8.0% 16.96 9.86

50 hPurity Pure Amber Ale Purity Brewing Co Ltd Amber 0.4% 2,319 616 206 11.6% 18.3% 36.7% 34.0% 32.9% 6.79 2.34

56 hBadger Hopping Hare Hall & Woodhouse Ltd Gold 0.3% 1,923 477 198 4.1% 12.9% 29.5% 31.3% 32.7% 5.70 2.27

57 hSharps Sea Fury Molson Coors Uk Amber 0.3% 1,910 415 118 -1.1% 18.9% 6.8% 31.3% 28.9% 4.98 1.53

61 hPurity Mad Goose Pale Ale Purity Brewing Co Ltd Gold 0.3% 1,716 397 135 32.7% 14.7% 24.0% 24.2% 24.4% 6.12 2.07

63 hBadger Favourites Ale Hall & Woodhouse Ltd Mixed 0.3% 1,652 300 85 0.0% 34.4% 10.1% 11.1% 10.1% 10.16 3.14

68 hFullers 1845 Fuller Smith & Turner Plc Dark 0.3% 1,489 390 117 115.9% 73.7% 63.3% 20.6% 18.0% 7.10 2.43

78 h

Mcewans Champion Whisky Edition Marstons Plc Dark0.2%

1,234 228 76 210.1% 39.3% 38.9% 17.9% 17.9% 4.78 1.60

80 hSt Peters Without St Peters Brewery NABLAB 0.2% 1,174 407 151 641.6% 156.9% 123.5% 24.6% 26.0% 6.19 2.17

81 hBlack Sheep Riggwelter Black Sheep Brewery Plc Dark 0.2% 1,170 257 82 33.2% 35.1% 20.3% 18.4% 17.6% 5.24 1.75

82 hHogs Back Traditional English Ale Hogs Back Brewery Amber 0.2% 1,169 321 116 18.2% 48.4% 64.0% 13.1% 11.7% 9.15 3.70

83 hRingwood Circadian Marstons Plc Gold 0.2% 1,161 275 97 21.2% 20.7% 27.3% 26.0% 14.5% 3.95 2.51

88 hGreat British Ales Blue Tree Ltd Mixed 0.2% 1,089 37 11 112.1% 994.3% 235.2% 6.0% 5.0% 2.29 0.80

92 hMarstons Ringwood Razorback Marstons Plc Amber 0.2% 1,039 242 81 5037.7% 1119.0% 311.9% 8.6% 8.6% 10.55 3.49

95 hOssians Ale The Inveralmond Brewery Amber 0.2% 1,021 258 97 2.0% 4.7% 14.9% 5.8% 5.7% 16.67 6.32

96 hRobinsons Old Tom Robinsons Brewery Dark 0.2% 999 238 75 24.7% 17.3% 12.9% 15.6% 15.8% 5.72 1.78

99 hAdnams Southwold Ease Up Ipa Adnams & Co Plc Amber 0.2% 938 258 91 129.6% 41.4% 57.5% 13.3% 13.2% 7.29 2.59

In Growth:• Brewdog – Distribution gain and NPD are the key

drivers to Brewdog’s growth. Standout brands within this are Electric India IPA 4 pack and the Dog Pack assortment.

• Molson Coors – Doom Bar continues to drive the

bulk of the growth for Coors, with Sharps Sea Fury also performing well. One to watch is Doom Bar Mini Keg which has recently been released.

In Decline:• Fullers – Fullers are seeing growth from brands

such as Organic Honey Dew and ESB, but this is being far outweighed by the decline of London Pride which is declining across all pack formats. They will look to rectify this through the recently released Mini Keg and 6x 330ml Cans.

• Hall & Woodhouse – Renowned for their

‘Badger’ range H&W have lost distribution and have a number of brands in decline. The likes of Tangle Foot and Fursty Ferret continue to grow however. Along with numerous NPD such as Owlers IPA and Pickled Patridge

Page 4: GROCERY HEADLINES. Retail Sector Total Beer & Cider 4 W/E ... · 68 h Fullers 1845 Fuller Smith & Turner Plc Dark 0.3% 1,489 390 117 115.9% 73.7% 63.3% 20.6% 18.0% 7.10 2.43 78 h

Source: SIG BWS Outlets, Volume

PBA LEAGUE TABLE - MAT

TOP 25 PREMIUM CANS LEAGUE TABLE - MAT

Rank Brand BREWER Colour/Category Market ShareVolume - CBR % Change On LY

Weighted

Distribution

Volume Rate

of Sale

MAT QRT 4WK MAT QRT 4WK QRT 4WK QRT 4WK

0

Bottled Ale 4 w/e 26 May, 18 584,162 131,534 45,361 -3.6% 1.7% 4.3% 87.0% 84.5% 0 0

1

Sharps Doom Bar Molson Coors Uk Amber

6.7%

38,989 8,692 3,259 0.2% -2.1% 6.3% 87.0% 84.6% 37.38 14.42

2 Old Speckled Hen Greene King Plc Amber 4.5% 26,331 5,362 1,951 -10.0% -8.5% 5.9% 80.9% 79.5% 24.82 9.17

3 iHobgoblin Marstons Plc Dark 4.4% 25,887 5,919 1,962 -15.4% -10.0% -12.1% 82.4% 79.6% 26.89 9.22

4 Newcastle Brown Ale Heineken Uk Amber 3.5% 20,634 5,155 1,828 -14.9% 5.5% 14.4% 80.0% 77.0% 24.11 8.88

5 hMarstons Classic Ales Of England Marstons Plc Mixed 3.0% 17,241 3,160 1,135 9.7% 21.1% 38.0% 46.3% 44.8% 25.56 9.47

6 Old Crafty Hen Greene King Plc Dark 2.9% 16,703 3,512 1,043 9.3% -3.7% -11.4% 55.3% 55.6% 23.78 7.02

7 iFullers London Pride Fuller Smith & Turner Plc Amber 2.7% 15,787 3,542 1,132 -6.7% -10.3% -13.3% 51.6% 47.8% 25.70 8.86

8 hMcewans No 1 Champion Ale Marstons Plc Dark 2.3% 13,709 3,281 1,196 3.9% 6.4% 16.6% 52.6% 52.6% 23.36 8.51

9 hSt Austell Proper Job St Austell Brewery Co Ltd Gold 2.3% 13,180 3,461 1,193 20.7% 52.2% 72.2% 56.4% 56.5% 22.96 7.90

10 Banks Bitter Marstons Plc Amber 2.2% 12,911 3,098 1,098 2.3% -4.5% -2.3% 46.9% 46.4% 24.73 8.85

11 Bishops Finger Shepherd Neame Ltd Amber 2.1% 11,978 2,801 893 12.8% 4.0% -5.2% 62.2% 58.7% 16.86 5.69

12 iSpitfire Shepherd Neame Ltd Amber 2.0% 11,872 2,015 679 -26.9% -20.4% -20.0% 57.9% 55.4% 13.02 4.59

13 Theakston Old Peculier T&R Theakston Dark 1.7% 9,810 2,568 842 -12.8% 17.7% 26.3% 57.0% 55.4% 16.87 5.68

14 Hobgoblin Gold Ale Marstons Plc Gold 1.7% 9,647 1,604 564 25.4% 6.1% 4.1% 52.6% 51.7% 11.43 4.08

15 Landlord Timothy Taylor & Co Ltd Amber 1.6% 9,618 2,258 758 3.9% 5.4% 3.2% 55.6% 54.5% 15.20 5.20

16 hMarstons Golden Ales Marstons Plc Gold 1.5% 8,853 1,837 703 17.6% 28.0% 37.0% 38.6% 36.3% 17.84 7.24

17 hAdnams Ghost Ship Adnams & Co Plc Amber 1.4% 7,913 2,027 663 9.2% 19.7% 22.2% 51.3% 51.4% 14.79 4.82

18 hSharps Atlantic Pale Ale Sharps Brewery Ltd Gold 1.3% 7,686 1,732 599 48.3% 21.2% 19.3% 51.6% 51.6% 12.57 4.34

19 Black Sheep Ale Black Sheep Brewery Plc Amber 1.3% 7,639 1,471 498 5.1% -3.1% 7.2% 47.5% 47.1% 11.59 3.96

20 iBadger Fursty Ferret Hall & Woodhouse Ltd Gold 1.3% 7,511 1,605 523 -19.7% -15.3% -16.2% 55.4% 54.3% 10.85 3.60

21 Tribute St Austell Brewery Co Ltd Amber 1.3% 7,422 1,775 633 -8.6% 9.0% 22.5% 47.4% 47.5% 14.03 4.98

22 hMarstons Pedigree Marstons Plc Amber 1.2% 7,293 1,214 403 10.4% 14.1% 7.3% 42.0% 27.2% 10.83 5.55

23 hShipyard Ipa Marstons Plc Gold 1.0% 6,054 2,085 770 70.4% 133.6% 163.3% 55.6% 57.0% 14.05 5.06

24 iAbbot Ale Greene King Plc Amber 1.0% 5,799 1,244 419 -23.6% -20.6% -25.2% 50.5% 49.9% 9.22 3.14

25 hKing Goblin Marstons Plc Dark 1.0% 5,729 1,442 498 11.9% 26.6% 34.7% 47.0% 45.6% 11.48 4.09

26 iAdnams Broadside Adnams & Co Plc Dark 0.9% 5,543 1,311 403 -11.8% -3.4% -4.9% 45.8% 42.0% 10.71 3.60

27 Old Golden Hen Greene King Plc Gold 0.9% 5,107 1,299 425 -16.0% 21.6% 19.3% 45.1% 44.6% 10.77 3.56

28 iGreat British Ales Greene King Plc Mixed 0.8% 4,868 771 300 -9.1% -39.8% -43.2% 23.8% 24.5% 12.13 4.57

29 iWainwright Golden Ale Marstons Plc Gold 0.8% 4,524 1,123 388 -27.9% -0.6% 2.8% 40.6% 39.1% 10.36 3.70

30 iMarstons Old Empire Marstons Plc Gold 0.8% 4,480 865 275 -25.8% -32.4% -36.3% 41.1% 31.1% 7.88 3.31

31 Bass Trademark No1 Ale Anheuser-Busch Inbev Amber 0.6% 3,669 951 343 -20.9% -7.5% 8.4% 12.9% 12.9% 27.56 9.93

32 iMarstons Epa Marstons Plc Gold 0.6% 3,421 810 284 -18.6% -9.8% -1.7% 25.0% 22.1% 12.11 4.81

33 hGem Bath Ales Ltd Amber 0.6% 3,388 854 334 -3.3% 3.1% 31.8% 27.7% 29.2% 11.54 4.28

34 iIron Maiden Trooper Robinsons Brewery Gold 0.6% 3,350 604 195 -4.7% -12.6% -24.1% 43.7% 41.1% 5.17 1.77

35 hWychwood Firecatcher Marstons Plc Gold 0.5% 3,163 760 292 135.5% 120.1% 99.1% 20.8% 19.9% 13.66 5.49

36 iHead Brewers Selection Greene King Plc Mixed 0.5% 3,013 493 162 -10.6% -31.2% -38.0% 6.0% 6.2% 30.54 9.73

37 iBadger Golden Champion Hall & Woodhouse Ltd Gold 0.5% 2,937 710 239 -33.6% -6.6% -4.7% 37.7% 37.3% 7.05 2.39

38 hWhitstable Bay Pale Ale Shepherd Neame Ltd Gold 0.5% 2,797 668 276 1.4% 13.9% 39.9% 27.4% 28.5% 9.14 3.62

39 hButty Bach Wye Valley Brewery Amber 0.5% 2,765 704 249 7.9% 19.0% 27.1% 15.1% 14.9% 17.47 6.26

40

Wychwood Beers Of Character Cllctn Marstons Plc Mixed

0.5%

2,754 390 151 -2.4% -35.5% -51.4% 17.2% 17.5% 8.47 3.23

41 Badger Golden Glory Hall & Woodhouse Ltd Gold 0.5% 2,736 454 82 -0.2% -21.1% -58.8% 40.0% 20.3% 4.25 1.51

42 hAbbot Reserve Greene King Plc Amber 0.5% 2,661 770 269 60.4% 110.8% 143.7% 19.7% 18.7% 14.68 5.39

43 iSharps Wolf Rock Red Ipa Molson Coors Uk Amber 0.5% 2,640 539 173 -7.4% -4.8% -8.2% 35.7% 35.8% 5.65 1.80

44 hOakham Citra Oakham Ales Gold 0.4% 2,545 612 278 20.3% 28.8% 60.7% 18.0% 18.0% 12.76 5.78

45 1698 Celebration Ale Shepherd Neame Ltd Amber 0.4% 2,537 639 206 -14.8% 14.5% 23.2% 27.5% 27.0% 8.68 2.85

46 iSpitfire Gold Shepherd Neame Ltd Gold 0.4% 2,521 499 165 -12.5% -19.4% -19.8% 38.6% 36.1% 4.85 1.70

47 Bombardier Marstons Plc Amber 0.4% 2,488 585 193 -30.5% -46.8% 6.1% 37.6% 35.8% 5.83 2.01

48 hBrakspear Oxford Gold Marstons Plc Gold 0.4% 2,437 425 211 9.1% 72.6% 133.8% 9.4% 8.0% 16.96 9.86

49 iFullers Honey Dew Fuller Smith & Turner Plc Gold 0.4% 2,371 480 165 -27.9% -32.0% -32.8% 17.3% 16.7% 10.39 3.70

50 hPurity Pure Amber Ale Purity Brewing Co Ltd Amber 0.4% 2,319 616 206 11.6% 18.3% 36.7% 34.0% 32.9% 6.79 2.34

Rank Brand BREWER Colour/Category Market ShareVolume - CBR % Change On LY

Weighted

Distribution

Volume Rate

of Sale

MAT QRT 4WK MAT QRT 4WK QRT 4WK QRT 4WK

0

Premium Can 4 w/e 26 May, 18 229,528 53,963 19,403 -0.1% 1.8% 6.8% 67.0% 67.3% 0 0

1Old Speckled Hen Greene King Plc Amber

33.3%76,546 18,182 6,757 -6.3% 2.2% 13.2% 67.0% 67.3% 101.62 37.54

2 h

Mcewans Export Marstons Plc Dark15.8%

36,195 9,008 3,154 3.3% 11.9% 13.3% 47.4% 46.4% 71.15 25.41

3 h

Abbot Ale Greene King Plc Amber12.3%

28,334 6,374 2,201 46.8% 8.1% 11.5% 45.2% 44.0% 52.74 18.70

4 Hobgoblin Marstons Plc Dark 7.6% 17,505 3,558 1,018 11.2% -17.4% -26.1% 45.8% 42.4% 29.09 8.97

5 Tanglefoot Hall & Woodhouse Ltd Gold 4.3% 9,814 2,247 770 16.9% 15.4% 1.5% 30.9% 31.0% 27.19 9.29

6 h Hobgoblin Gold Ale Marstons Plc Gold 4.2% 9,581 2,258 799 46.1% 47.5% 32.6% 34.0% 31.5% 24.83 9.50

7 h Newcastle Brown Ale Heineken Uk Amber 3.4% 7,864 2,087 813 5.3% 20.1% 37.9% 34.2% 32.8% 22.81 9.27

8 i

Bass Draught Anheuser-Busch Inbev Amber3.0%

7,000 1,695 621 -10.5% -0.1% 5.5% 29.1% 20.2% 21.80 11.50

9 h Adnams Ghost Ship Adnams & Co Plc Amber 2.9% 6,626 1,497 558 103.0% 87.6% 79.5% 25.8% 25.9% 21.69 8.06

10 i Fullers London Pride Fuller Smith & Turner Plc Amber 2.5% 5,689 1,172 419 -24.9% -30.6% -28.8% 22.4% 21.5% 19.57 7.29

11 i Caffreys Irish Ale Molson Coors Uk Amber 2.4% 5,518 1,252 430 -6.2% -10.9% -17.1% 35.8% 31.5% 13.10 5.12

12 i Bombardier Marstons Plc Amber 2.2% 5,064 1,142 350 -2.9% -3.1% -26.0% 25.5% 21.6% 16.77 6.07

13 Badger Fursty Ferret Hall & Woodhouse Ltd Gold 1.7% 3,897 862 277 14.0% 11.5% -13.9% 23.0% 21.5% 14.05 4.81

14 i Ruddles County Greene King Plc Amber 1.7% 3,854 869 294 -18.0% -23.9% -27.8% 19.4% 18.3% 16.76 6.00

15 i Whitbread Gold Label Anheuser-Busch Inbev Amber 1.7% 3,830 850 327 -14.7% -14.7% -0.4% 35.9% 20.6% 8.85 5.94

16 i Wadworth 6x Wadworths & Co Ltd Amber 1.2% 2,842 633 202 -5.5% -22.0% -20.5% 8.1% 7.9% 29.42 9.54

17 i Courage Directors Marstons Plc Amber 0.8% 1,733 305 61 -20.7% -13.9% -54.1% 18.3% 8.5% 6.26 2.67

18 Bombardier Burning Gold Marstons Plc Gold 0.5% 1,193 320 119 17.1% -0.8% 16.4% 7.5% 7.5% 16.06 5.92

19 h Tribute St Austell Brewery Co Ltd Amber 0.4% 944 280 105 122.5% 202.2% 242.9% 5.2% 5.1% 20.08 7.75

20 Sharps Doom Bar Sharps Brewery Ltd Amber 0.3% 796 796 590 0.0% 0.0% 0.0% 29.1% 30.4% 10.24 7.26

21 i Deuchars Ipa Heineken Uk Gold 0.3% 769 173 66 -5.6% -11.0% -6.1% 3.7% 3.5% 17.66 7.01

22 i Banks Barley Gold Marstons Plc Gold 0.3% 744 135 34 -8.5% -24.2% -42.7% 3.6% 2.4% 13.94 5.25

23 h The Reverend James Ale S A Brain & Co Ltd Dark 0.3% 675 171 55 9.9% 23.8% 21.6% 3.7% 3.7% 17.19 5.57

24 i

Adnams The Bitter Adnams & Co Plc Amber0.3%

609 124 47 -11.2% -16.9% -5.5% 1.5% 1.4% 31.15 12.59

25 Wolf Warning Ipa Kopparberg Cider Of Sweden Ltd Gold 0.2% 413 96 10 386.7% 12.8% -69.8% 24.5% 16.1% 1.47 0.23

Page 5: GROCERY HEADLINES. Retail Sector Total Beer & Cider 4 W/E ... · 68 h Fullers 1845 Fuller Smith & Turner Plc Dark 0.3% 1,489 390 117 115.9% 73.7% 63.3% 20.6% 18.0% 7.10 2.43 78 h

TOP 25 PREMIUM BOTTLED LAGER - MAT

TOP 25 MINI KEG - MAT

TOP 25 PREMIUM CANNED LAGER - MAT

Rank Brand BREWER Colour/Category Market ShareVolume - CBR % Change On LY

Weighted

Distribution

Volume Rate

of SaleMAT QRT 4WK MAT QRT 4WK QRT 4WK QRT 4WK

0Premium Bottled Lager 4 w/e 26 May, 18 2,678,120 647,107 267,921 7.5% 11.6% 25.0% 98.3% 96.8% 0 0

1 hBudweiser Anheuser-Busch Inbev Mainstream Premium Lager

27.4%732,744 172,082 74,682 14.3% 13.7% 29.1% 98.3% 95.2% 655.37

293.3

1

2 Stella Artois Anheuser-Busch Inbev Mainstream Premium Lager 10.5% 280,511 65,134 24,283 8.3% 6.4% 9.4% 96.8% 95.8% 251.98 94.81

3 hCorona Extra Anheuser-Busch Inbev World Beer

10.4%278,211 69,439 33,989 9.5% 14.3% 56.4% 96.7% 96.8% 268.87

131.3

8

4 Peroni Nastro Azzurro Asahi Uk World Beer 7.7% 207,060 48,394 19,425 7.6% 5.0% 11.6% 96.7% 96.2% 187.33 75.55

5 iSan Miguel Carlsberg Uk Ltd World Beer 6.0% 160,413 36,862 14,941 1.8% 0.1% 9.1% 93.4% 88.0% 147.77 63.49

6 iBecks Anheuser-Busch Inbev Mainstream Premium Lager 5.5% 146,184 30,393 12,063 -5.6% -8.6% -5.9% 88.6% 85.9% 128.35 52.55

7 Heineken Heineken Uk Mainstream Premium Lager 2.9% 78,312 21,888 8,654 -10.8% 19.0% 27.7% 90.2% 89.0% 90.87 36.38

8 hEstrella Damm Marstons Plc World Beer 2.8% 75,683 22,234 9,653 98.0% 68.8% 97.4% 72.3% 72.8% 115.11 49.59

9 hBirra Moretti Heineken Uk World Beer 2.7% 72,282 24,728 10,853 30.7% 82.2% 103.4% 86.9% 86.2% 106.54 47.08

10 iCobra Molson Coors Uk World Beer 2.4% 65,526 14,887 5,276 -9.7% -13.9% -8.3% 86.6% 83.8% 64.34 23.54

11 hHop House 13 Diageo Plc Craft 1.8% 48,583 13,748 5,408 211.0% 91.5% 84.6% 72.8% 70.9% 70.67 28.51

12 iDesperados Heineken Uk World Beer 1.8% 48,139 12,465 5,060 -4.0% 6.7% 17.8% 93.3% 93.2% 50.03 20.31

13 hStaropramen Molson Coors Uk World Beer 1.6% 44,144 11,912 5,068 19.8% 24.6% 55.4% 71.3% 72.9% 62.57 25.99

14 iTyskie Asahi Uk World Beer 1.6% 41,852 6,609 1,406 -4.0% -32.9% -54.3% 63.3% 25.9% 39.10 20.33

15 iKronenbourg 1664 Heineken Uk Mainstream Premium Lager 1.4% 37,896 7,681 3,049 -20.6% -1.8% -1.4% 65.8% 63.6% 43.70 17.92

16 Carlsberg Export Carlsberg Uk Ltd Mainstream Premium Lager 0.9% 23,413 5,109 1,944 57.2% 18.8% 1.3% 46.5% 40.7% 41.17 17.87

17 Sol Heineken Uk World Beer 0.9% 23,190 6,593 3,377 -24.8% 53.8% 128.1% 55.9% 55.9% 44.13 22.58

18 iLeffe Blonde Anheuser-Busch Inbev World Beer 0.8% 22,469 5,328 1,853 -5.9% 6.2% 7.2% 67.9% 68.5% 29.37 10.13

19 iTiger Heineken Uk World Beer 0.7% 18,986 3,524 1,267 -16.3% 6.2% 6.7% 47.6% 43.7% 27.71 10.83

20 Bavaria Bavaria Ltd World Beer 0.6% 16,997 4,607 1,933 -13.7% 103.2% 152.6% 31.2% 30.2% 55.35 23.97

21 iMiller Genuine Draft Asahi Uk Mainstream Premium Lager 0.6% 15,807 2,746 1,009 -23.9% -24.1% -21.8% 10.0% 8.8% 103.11 42.89

22 iFoster's Gold Heineken Uk Mainstream Premium Lager 0.4% 10,523 1,321 350 -75.5% -83.9% -88.0% 19.0% 8.4% 25.99 15.66

23 Franziskaner Weissbier Anheuser-Busch Inbev World Beer 0.4% 10,212 2,348 842 23.6% 2.7% 2.0% 61.1% 62.0% 14.38 5.08

24 iGrolsch Molson Coors Uk Mainstream Premium Lager 0.4% 10,130 1,997 595 -28.5% -44.5% -44.0% 32.6% 33.3% 22.93 6.69

25 Warsteiner Premium Marstons Plc World Beer 0.3% 9,154 2,135 578 23.4% 0.8% -22.5% 46.8% 34.6% 17.08 6.25

Rank Brand BREWER Colour/Category Market ShareVolume - CBR % Change On LY

Weighted

Distribution

Volume Rate

of SaleMAT QRT 4WK MAT QRT 4WK QRT 4WK QRT 4WK

0Premium Canned Lager 4 w/e 26 May, 18 2,608,706 639,101 242,322 3.2% 7.5% 18.0% 99.8% 99.7% 0 0

1 iStella Artois Anheuser-Busch Inbev Mainstream Premium Lager

44.7%1,167,187 277,427 102,523 2.7% 4.6% 13.8% 99.8% 99.7% 1,040.27

384.5

2

2 iBudweiser Anheuser-Busch Inbev Mainstream Premium Lager

13.0%339,291 77,934 29,209 -16.3% -14.4% -5.4% 97.0% 96.8% 300.66

112.9

2

3Kronenbourg 1664 Heineken Uk Mainstream Premium Lager

12.7%331,469 86,616 32,701 0.4% 24.8% 29.3% 96.2% 95.9% 336.90

127.5

9

4 San Miguel Carlsberg Uk Ltd World Beer 4.6% 119,182 29,883 11,043 46.9% 20.5% 10.4% 88.4% 86.9% 126.50 47.53

5 iCarlsberg Export Carlsberg Uk Ltd Mainstream Premium Lager 3.7% 97,174 22,553 7,537 -7.6% -7.9% -7.1% 55.9% 51.7% 150.92 54.52

6 Holsten Pils Carlsberg Uk Ltd Mainstream Premium Lager 3.2% 83,137 17,437 5,898 5.8% -13.9% -16.4% 72.9% 67.5% 89.59 32.67

7 hHeineken Heineken Uk Mainstream Premium Lager 3.0% 77,580 28,431 15,142 19.4% 108.0% 229.5% 89.1% 88.8% 119.46 63.78

8 Tyskie Asahi Uk World Beer 1.8% 47,626 7,845 1,719 6.3% -33.6% -60.1% 53.1% 14.0% 55.32 45.84

9 hRed Stripe Heineken Uk World Beer 1.8% 45,724 12,918 5,058 12.2% 50.2% 70.2% 54.2% 49.4% 89.15 38.32

10 Bud Light Anheuser-Busch Inbev Mainstream Premium Lager 1.2% 30,214 4,993 1,836 239.9% -42.2% -28.8% 50.2% 35.3% 37.20 19.45

11 iOranjeboom United Dutch Breweries World Beer 0.9% 22,896 5,436 2,206 -14.9% -8.4% 11.0% 12.1% 9.8% 167.49 84.10

12 hDesperados Heineken Uk World Beer 0.9% 22,605 6,168 2,549 80.3% 63.0% 74.3% 49.1% 44.7% 47.06 21.33

13 iGrolsch Molson Coors Uk Mainstream Premium Lager 0.8% 21,130 4,695 1,914 -25.3% -23.8% -6.6% 28.1% 25.7% 62.44 27.85

14 hBecks Anheuser-Busch Inbev Mainstream Premium Lager 0.6% 15,858 3,399 1,706 6.4% 25.2% 93.1% 23.5% 22.9% 54.18 27.91

15 hCoors Light Molson Coors Uk Mainstream Premium Lager 0.6% 14,427 3,304 830 1571.5% 282.9% 118.6% 30.1% 12.2% 41.16 25.52

16 iLech Asahi Uk World Beer 0.5% 12,906 3,189 1,216 -17.7% -18.9% -8.7% 13.5% 11.5% 88.22 39.46

17 hEstrella Damm Marstons Plc World Beer 0.4% 11,158 4,383 2,259 551.7% 525.0% 669.6% 56.5% 58.3% 29.06 14.50

18 iZubr Asahi Uk Mainstream Premium Lager 0.4% 10,006 1,422 544 -18.7% -45.9% -33.7% 5.5% 3.6% 96.12 55.90

19 iZywiec Heineken Uk World Beer 0.4% 9,975 2,175 748 -16.2% -27.4% -25.7% 10.1% 7.7% 80.40 36.53

20 Perla Pils Lager Browary Lubelskie World Beer 0.4% 9,797 2,060 822 25.4% -7.0% 32.4% 5.2% 4.6% 148.49 66.66

21 Feldschlosschen Feldschlosschen Ag World Beer 0.4% 9,237 2,124 699 5.9% -5.3% -8.2% 12.2% 12.2% 65.05 21.38

22 hInnis & Gunn Craft Lager The Innis & Gun Brewing Co Craft 0.3% 7,762 2,373 1,007 55.7% 109.4% 141.4% 16.6% 12.7% 53.37 29.61

23 iCobra Molson Coors Uk World Beer 0.3% 7,159 1,300 406 -9.2% -20.2% -33.1% 11.3% 7.1% 42.95 21.53

24 Tyskie Gronie Asahi Uk World Beer 0.3% 7,150 7,149 3,553 0.0% 0.0% 0.0% 49.8% 49.0% 53.69 27.12

25 Carling Premier Molson Coors Uk Mainstream Premium Lager 0.3% 7,111 1,170 333 98.0% -28.1% -51.2% 32.2% 22.1% 13.59 5.64

Rank Brand BREWER Colour/Category Market ShareVolume - CBR % Change On LY

Weighted

Distribution

Volume Rate

of Sale

MAT QRT 4WK MAT QRT 4WK QRT 4WK QRT 4WK

0

Mini Keg 4 w/e 26 May, 18 21,453 5,762 3,230 34.5% 39.1% 157.4% 33.9% 33.2% 0 0

1Old Speckled Hen Greene King Plc Amber

22.7%4,878 1,506 1,104 -6.6% 5.8% 191.9% 32.7% 32.5% 17.27 12.69

2 i Hobgoblin Marstons Plc Dark 19.6% 4,205 654 253 -23.6% -22.1% -18.0% 33.9% 33.2% 7.22 2.85

3 Adnams Ghost Ship Adnams & Co Plc Amber 18.8% 4,030 875 375 216.3% 54.4% 65.2% 27.2% 28.0% 12.02 5.00

4Budweiser Budvar Budweiser Budvar Uk Ltd World Beer

14.5%3,105 1,484 1,013 -6.4% 7.7% 210.9% 27.5% 20.3% 20.19 18.68

5Desperados Heineken Uk World Beer

7.7%1,643 1,643 614 0.0% 0.0% 0.0% 28.2% 11.2% 21.81 20.50

6 i Hobgoblin Gold Ale Marstons Plc Gold 7.5% 1,610 293 102 -31.0% -72.3% -53.0% 14.7% 13.5% 7.47 2.83

7 h

Stella Artois Anheuser-Busch Inbev Mainstream Premium Lager7.2%

1,535 340 263 185.2% 1178.6% 1002.3% 14.4% 10.7% 8.86 9.17

8Wainwright Ale Marstons Plc Gold

5.9%1,265 613 546 0.0% 0.0% 0.0% 10.4% 10.4% 22.16 19.70

9Heineken Heineken Uk Mainstream Premium Lager

5.1%1,085 1,085 557 0.0% 0.0% 0.0% 28.0% 16.4% 14.49 12.67

10 Shipyard Pale Ale Marstons Plc Gold 5.0% 1,077 461 186 0.0% 0.0% 0.0% 21.9% 21.7% 7.89 3.21

11 i Warsteiner Premium Marstons Plc World Beer 4.1% 877 78 64 33.1% -83.8% -47.5% 6.7% 5.8% 4.34 4.11

12 Marstons Pedigree Marstons Plc Amber 2.8% 591 61 28 3895.9% 313.8% 86.6% 6.2% 4.9% 3.70 2.11

13 Black Sheep Best Bitter Black Sheep Brewery Plc Gold 2.7% 581 111 49 2814.4% 456.4% 148.2% 6.8% 6.3% 6.09 2.93

14 Devils Backbone American Ipa Marstons Plc Gold 2.4% 520 117 35 0.0% 0.0% 0.0% 7.7% 5.6% 5.64 2.34

15 Iron Maiden Trooper Robinsons Brewery Gold 2.4% 519 74 30 2264.8% 239.1% 35.9% 6.1% 5.3% 4.54 2.11

16 Sharps Doom Bar Molson Coors Uk Amber 2.2% 464 464 336 0.0% 0.0% 0.0% 27.8% 30.1% 6.25 4.17

17 i Old Golden Hen Greene King Plc Gold 2.0% 439 8 2 -26.3% -60.3% -16.5% 0.6% 0.3% 4.42 2.81

18 Old Crafty Hen Greene King Plc Dark 1.8% 387 14 0 242.1% -87.7% -99.6% 6.5% 0.2% 0.80 0.37

19 Paulaner Muncher Hell Paulaner Brauerei Gmbh & Co World Beer 1.5% 321 1 0 0.0% 0.0% 0.0% 0.0% 0.0% 15.09 0.00

20 Thornbridge Jaipur Ipa Novantia Craft 0.8% 169 169 18 0.0% 0.0% 0.0% 13.2% 6.0% 4.80 1.13

21Tennents C&C Group Plc Classic Lager

0.8%169 169 168 0.0% 0.0% 0.0% 1.0% 1.0% 61.31 64.09

22 Greene King Yardbird Crafted Greene King Plc Gold 0.7% 160 160 66 0.0% 0.0% 0.0% 13.0% 13.0% 4.62 1.90

23 i Bitburger Premium Pils Bitburger Brauerei World Beer 0.5% 117 0 0 -81.7% -100.0% -100.0% 0.0% 0.0% 0.00 0.00

24 Adnams Broadside Adnams & Co Plc Dark 0.5% 107 22 11 -5.4% 57.8% 149.3% 0.5% 0.5% 15.34 7.70

25 i Adnams The Bitter Adnams & Co Plc Amber 0.4% 93 14 7 -18.1% -6.2% 43.1% 0.6% 0.6% 9.40 4.42

Page 6: GROCERY HEADLINES. Retail Sector Total Beer & Cider 4 W/E ... · 68 h Fullers 1845 Fuller Smith & Turner Plc Dark 0.3% 1,489 390 117 115.9% 73.7% 63.3% 20.6% 18.0% 7.10 2.43 78 h

TOP 25 BOTTLED CRAFT LEAGUE TABLE - MAT

TOP 25 CANNED CRAFT LEAGUE TABLE - MAT

Source: IRI SIG BWS Outlets, Volume

TOP 25 NABLAB- MAT

Rank Brand BREWER Colour/Category Market ShareVolume - CBR % Change On LY

Weighted

Distribution

Volume Rate

of Sale

MAT QRT 4WK MAT QRT 4WK QRT 4WK QRT 4WK

0

Bottled Craft Ale 4 w/e 26 May, 18 108,554 5,964 73,278 45.4% 6.3% 40.0% 75.2% 0.0% 0 0

1 iPunk Ipa Brewdog Ltd Craft 22.9% 24,806 1,031 14,665 -2.9% -30.4% -10.2% 75.2% 0.0% 5.13 0.00

2 hBrewdog Dog Pack Brewdog Ltd Craft 7.5% 8,178 415 6,037 210.1% 12.3% 132.7% 33.0% 0.0% 4.70 0.00

3 Brewdog Nanny State Ale Brewdog Ltd Craft 7.2% 7,816 330 5,873 127.6% -17.7% 112.8% 36.2% 0.0% 3.41 0.00

4 Dead Pony Club Brewdog Ltd Craft 7.7% 8,324 447 5,613 58.8% 1.8% 42.5% 72.3% 0.0% 2.32 0.00

5 Goose Island Ipa Anheuser-Busch Inbev Craft 7.4% 8,021 506 5,487 94.9% 14.5% 70.4% 61.3% 0.0% 3.09 0.00

6 hBrewdog Elvis Juice Brewdog Ltd Craft 6.0% 6,512 503 4,835 184.7% 81.4% 116.0% 63.5% 0.0% 2.96 0.00

7 Sierra Nevada Pale Ale Sierra Nevada Brewing Co Craft 4.5% 4,853 321 3,437 13.9% 35.8% 36.2% 58.4% 0.0% 2.06 0.00

8 Innis & Gunn Oak Aged Beer The Innis & Gun Brewing Co Craft 2.2% 2,346 130 1,573 4.7% 16.3% 33.2% 15.7% 0.0% 3.08 0.00

9 Innis & Gunn Oak Aged Ale The Innis & Gun Brewing Co Craft 2.4% 2,598 112 1,480 -27.0% -14.9% -23.0% 37.9% 0.0% 1.11 0.00

10 Lagunitas Ipa Lagunitas Brewing Co Craft 2.4% 2,555 209 1,435 9.1% 115.3% -18.0% 51.7% 0.0% 1.51 0.00

11 i5am Saint Brewdog Ltd Craft 2.0% 2,185 97 1,303 17.6% -17.0% -7.4% 47.0% 0.0% 0.77 0.00

12 hCamden Pale Ale Anheuser-Busch Inbev Craft 1.3% 1,433 150 1,209 236.7% 183.2% 291.7% 37.6% 0.0% 1.50 0.00

13 hThornbridge Jaipur Ipa Novantia Craft 1.4% 1,515 110 1,128 272.5% 19.2% 177.4% 34.7% 0.0% 1.19 0.00

14 Beer Advent Calendar Blue Tree Ltd Craft 0.8% 889 0 889 0.0% 0.0% 0.0% 0.0% 0.0% 2.57 0.00

15 hBrewdog Mr President Brewdog Ltd Craft 1.1% 1,142 73 835 107.6% 108.6% 74.3% 16.6% 0.0% 1.65 0.00

16 Innis & Gunn Rum Finish The Innis & Gun Brewing Co Craft 1.3% 1,371 65 820 -17.5% -1.5% -13.1% 24.7% 0.0% 0.98 0.00

17 Brewdog Vagabond Brewdog Ltd Craft 1.1% 1,143 72 803 45.5% 46.9% 37.2% 37.5% 0.0% 0.71 0.00

18 hStone Ipa Stone Brewing Craft 0.8% 901 71 778 631.2% 41.0% 531.2% 35.9% 0.0% 0.74 0.00

19 Meantime London Meantime Brewing Co Craft 1.1% 1,170 51 764 26.2% -41.9% 14.3% 19.5% 0.0% 0.98 0.00

20 Goose Island 312 Urban Wheat Beer Anheuser-Busch Inbev Craft 1.1% 1,225 54 730 119.7% -49.3% 31.3% 29.8% 0.0% 0.68 0.00

21 Brewdog Dead Pony Club Pale Ale Brewdog Ltd Craft 0.7% 737 35 529 211.6% 23.5% 123.6% 16.2% 0.0% 0.81 0.00

22 Meantime Organic Meantime Brewing Co Craft 0.5% 527 36 527 0.0% 0.0% 0.0% 2.2% 0.0% 6.23 0.00

23 Anchor Steam Beer Anchor Brewing Co Craft 0.6% 628 42 445 -23.4% 51.3% 16.2% 25.3% 0.0% 0.62 0.00

24 Belhaven Twisted Greene King Plc Craft 0.5% 518 20 416 201.1% -54.0% 295.0% 19.0% 0.0% 0.38 0.00

25 Oskar Blues Dales Pale Ale Oskar Blues Craft 0.5% 579 19 363 168.7% -64.5% 68.7% 17.1% 0.0% 0.42 0.00

Rank Brand BREWER Colour/Category Market ShareVolume - CBR % Change On LY

Weighted

Distribution

Volume Rate

of Sale

MAT QRT 4WK MAT QRT 4WK QRT 4WK QRT 4WK

0

Canned Craft Ale 4 w/e 26 May, 18 63,715 18,461 7,864 155.6% 89.3% 113.9% 65.2% 66.4% 0 0

1 i

Punk Ipa Brewdog Ltd Craft42.4%

26,991 7,575 2,911 85.5% 56.5% 74.0% 65.2% 66.4% 43.51 16.39

2Brewdog Punk Ipa Brewdog Ltd Craft

16.6%10,584 2,819 1,061 377.7% 116.8% 99.3% 38.4% 38.9% 27.48 10.20

3 Dead Pony Club Brewdog Ltd Craft 9.8% 6,240 1,516 510 175.9% 69.0% 44.9% 46.2% 44.8% 12.29 4.26

4 i Brewdog Dog Pack Brewdog Ltd Craft 3.2% 2,016 562 277 0.0% 0.0% 0.0% 18.0% 13.1% 11.69 7.94

5 Vocation Pride & Joy Vocation Brewery Craft 3.1% 1,948 406 156 124.3% -5.3% -7.6% 32.1% 33.2% 4.74 1.76

6 i Vocation Life & Death Vocation Brewery Craft 3.0% 1,927 458 161 111.4% 45.8% 33.6% 33.2% 35.1% 5.16 1.71

7 i Vocation Heart & Soul Vocation Brewery Craft 2.1% 1,323 267 96 114.6% -21.4% -31.0% 22.9% 16.7% 4.37 2.14

8 Drygate Disco Forklift Truck Ale Drygate Brewery Ltd Craft 1.4% 891 273 143 2239.6% 616.6% 894.4% 17.7% 17.4% 5.78 3.09

9 Brewdog Electric India Ipa Brewdog Ltd Craft 1.2% 783 2 1 602074.4% 0.0% 0.0% 1.1% 0.2% 0.73 0.93

10 Brewdog Indie Pale Ale Brewdog Ltd Craft 1.1% 708 705 486 0.0% 0.0% 0.0% 39.4% 40.9% 6.70 4.45

11 h Meantime London Meantime Brewing Co Craft 1.1% 695 307 121 20956.6% 9205.9% 7520.9% 25.2% 25.1% 4.56 1.80

12 Brewdog Slot Machine Red Rye Ipa Brewdog Ltd Craft 1.0% 644 29 2 0.0% 0.0% 0.0% 8.5% 1.1% 1.30 0.56

13 i Flying Dog Easy Ipa Flying Dog Brewery Llc Craft 0.8% 489 144 60 85.9% 16.6% 31.7% 19.6% 18.2% 2.74 1.24

14 Brewdog Nanny State Brewdog Ltd Craft 0.6% 408 408 309 0.0% 0.0% 0.0% 32.5% 33.4% 4.69 3.46

15 Williams Joker Ipa William Brothers Craft 0.6% 395 149 63 104.1% 168.2% 160.4% 7.5% 7.4% 7.39 3.23

16 Stone Go To Ipa Stone Brewing Craft 0.6% 395 85 26 653.8% 63.0% -10.0% 33.3% 30.6% 0.95 0.32

17 i Brewdog Hop Fiction Brewdog Ltd Craft 0.6% 382 1 0 3.8% -99.8% -100.0% 0.3% 0.0% 0.79 0.15

18 Brooklyn American Ale Brooklyn Brewery Craft 0.6% 365 89 17 504.1% 134.4% 12.6% 23.8% 12.2% 1.40 0.52

19 Brewdog Clockwork Brewdog Ltd Craft 0.6% 354 354 251 0.0% 0.0% 0.0% 15.8% 16.0% 8.36 5.84

20 Harbour Antipodean Harbour Brewing Co Craft 0.5% 341 79 29 33.2% 22.9% 24.6% 18.9% 18.9% 1.57 0.58

21 Camden Pale Ale Anheuser-Busch Inbev Craft 0.5% 290 160 98 0.0% 0.0% 0.0% 17.3% 18.6% 3.46 1.96

22 Caesar Augustus William Brothers Craft 0.4% 279 89 30 59.8% 69.0% 38.3% 6.9% 6.6% 4.84 1.68

23 i Adnams Southwold Crystal Rye Ipa Adnams & Co Plc Craft 0.4% 266 62 23 -6.2% -27.9% -15.3% 3.4% 3.0% 6.87 2.83

24 Oskar Blues Pinner Session Ipa Oskar Blues Craft 0.4% 251 38 12 48.3% -60.8% -67.2% 20.8% 21.3% 0.68 0.21

25 i Thwaites Crafty Dan 13 Guns Ale Marstons Plc Craft 0.3% 213 55 17 -42.6% -16.7% -20.2% 9.4% 8.5% 2.22 0.76

Rank Brand BREWER Colour/Category Market ShareVolume - CBR % Change On LY

Weighted

Distribution

Volume Rate

of Sale

MAT QRT 4WK MAT QRT 4WK QRT 4WK QRT 4WK

0

NABLAB 4 w/e 26 May, 18 115,616 28,175 11,283 21.6% 25.7% 36.8% 68.4% 65.1% 0 0

1 i

Becks Blue Alcohol Free Anheuser-Busch Inbev NABLAB44.0%

50,842 11,106 4,443 -4.7% -3.2% 7.9% 75.4% 71.2% 55.17 23.33

2 i

Bavaria Non Alcoholic Bavaria Ltd NABLAB20.0%

23,074 5,204 1,962 4.9% 6.1% 13.2% 51.3% 49.0% 37.94 14.99

3 h Heineken 0.0% Heineken Uk NABLAB 10.7% 12,320 3,477 1,502 1035.3% 220.4% 157.6% 57.2% 57.9% 22.77 9.71

4 Brewdog Nanny State Ale Brewdog Ltd Craft 5.1% 5,873 1,133 330 112.8% 24.2% -17.7% 58.9% 36.2% 7.20 3.41

5 Erdinger Non Alcoholic Marstons Plc NABLAB 4.0% 4,580 1,326 516 14.0% 31.1% 41.0% 39.7% 39.5% 12.50 4.88

6 Budweiser Prohibition Brew Anheuser-Busch Inbev NABLAB 3.8% 4,353 2,147 906 0.0% 0.0% 0.0% 60.0% 60.8% 13.39 5.57

7 h San Miguel 0.0% Lager Carlsberg Uk Ltd NABLAB 2.9% 3,330 843 362 49.9% 64.2% 86.9% 25.3% 26.1% 12.45 5.19

8 Cobra Zero Molson Coors Uk NABLAB 1.5% 1,691 378 148 -42.1% -26.9% -3.7% 10.7% 11.1% 13.26 5.00

9 h Franziskaner Weissbier Anheuser-Busch Inbev World Beer 1.2% 1,375 348 135 784.6% 123.8% 73.2% 25.2% 26.3% 5.16 1.93

10 h St Peters Without St Peters Brewery NABLAB 1.0% 1,174 407 151 641.6% 156.9% 123.5% 24.6% 26.0% 6.19 2.17

11 h Warsteiner Fresh Marstons Plc NABLAB 1.0% 1,166 314 121 513.7% 65.4% 43.9% 16.2% 16.6% 7.25 2.73

12 Brewdog Slot Machine Red Rye Ipa Brewdog Ltd Craft 0.8% 922 55 5 0.0% 0.0% 0.0% 15.9% 4.3% 1.30 0.40

13 Free Damm Marstons Plc NABLAB 0.4% 501 227 94 0.0% 0.0% 0.0% 9.8% 9.6% 8.62 3.67

14 Brewdog Nanny State Brewdog Ltd Craft 0.4% 408 408 309 0.0% 0.0% 0.0% 32.5% 33.4% 4.69 3.46

15Kaliber Diageo Plc NABLAB

0.3%402 53 20 71.3% -28.6% -37.0% 1.0% 0.6% 20.09 12.61

16 Clausthaler Binding Brauerei Ag NABLAB 0.3% 327 39 0 -10.9% -54.2% -98.6% 1.2% 0.2% 11.80 1.08

17 St Peters Without St Peters Brewery NABLAB 0.2% 232 94 35 0.0% 0.0% 0.0% 7.8% 7.5% 4.53 1.74

18 Innis & Gunn Innis & None Ipa The Innis & Gun Brewing Co Craft 0.2% 181 0 0 127.3% -99.7% -99.7% 0.5% 0.2% 0.22 0.16

19Grace Mighty Malt Grace Kennedy & Co Ltd NABLAB

0.1%163 1 1 -90.6% -99.6% -96.9% 0.0% 0.0% 15.76 16.73

20 Carlsberg Alcohol Free Carlsberg Uk Ltd NABLAB 0.1% 140 27 6 228.8% 2.8% -60.7% 1.4% 0.8% 7.35 2.72

21 Becks Blue Lemon Alcohol Free Anheuser-Busch Inbev NABLAB 0.1% 120 0 0 -93.1% -99.9% -100.0% 0.0% 0.0% 4.61 2.23

22Rigas Kvass Orkla Foods Latvija NABLAB

0.1%114 39 12 -22.0% 26.9% -4.2% 0.1% 0.1% 155.41 46.92

23 h Tropical Sun Dragon Malt Specialist Foods NABLAB 0.1% 61 23 8 47.1% 167.0% 137.0% 0.8% 0.7% 10.74 4.32

24Baltika Alcohol Free Carlsberg Uk Ltd NABLAB

0.0%52 6 3 8.8% -59.0% -53.4% 0.1% 0.0% 45.35 23.91

25 Open Gate Pure Brew Diageo Plc NABLAB 0.0% 28 28 23 0.0% 0.0% 0.0% 7.7% 7.1% 1.37 1.20