grocery industry€¦ · root cause analysis east coast global consulting 7 what’s changed?...
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Grocery Industry:Eat or Be EatenEAST COAST GLOBAL CONSULTING
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Agenda Challenge Delia
Key Issues & Objectives
What’s happening? Allison
The Hunger Games Delia
What are they doing about it? Jennifer
So what else? Chelsey
Eat or be eaten
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Challenge
How can a traditional grocery store
compete in a disruptive landscape?
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Key Issues
Customer preference disparity
Increasing use of technology
Highly disruptive industry
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Key Objectives
Maintain/recapture growth
Serve customers evolving needs
Avoid alienating traditional customer base
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What’s happening?ALLISON PENTON
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Root Cause Analysis
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What’s Changed?
Customer Preferences
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What does the customer want?
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Save timeSave
moneyUnique
experienceHealthy options
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Customer Profiles
ELAINE, 35
Mother of 3
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TONY, 54
Sr. Accountant
JAY, 23
Software Developer
HELEN, 71
Retiree
HelloFresh Skip the Dishes Trader Joe’s Loblaws
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The Hunger GamesDELIA WARREN
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Industry Disruptors
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Meal Delivery
Food Delivery
Specialty Food
Lowest Prices
Sustainable Food
HelloFresh
Skip the Dishes
Trader’s Joe
Walmart, Costco
Farmer’s Markets
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What are they doing about it?JENNIFER BUTTON
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Critique of Grocery Store Response
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Offering self check-outs
Ready-to-eat meals
Delivery service
Specialty offerings; local produce
Community marketplace
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Customer Profiles
ELAINE, 35
Mother of 3
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TONY, 54
Sr. Accountant
JAY, 23
Software Developer
HELEN, 71
Retiree
Ready-meals DeliverySustainable/
TrendyStatus Quo
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So what else?CHELSEY KING
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Alternatives: Disrupt the Disruptors
• Live music
• In-store café
• Workshops and events
• Tasting stations
Experience Shopping
• Pre-select grocery items for pick-up
• Track points and apply coupons
• Predictive analytics and recommended add-ons
• Recipe suggestions based on past preferences
Mobile App
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Eat or Be EatenDELIA WARREN
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What Success Looks Like
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Maintain/recapture growth
Serve customers evolving needs
Avoid alienating traditional customer base
Competing head on against disruptors
Implementing new features and services; building hype
Maintaining brick and mortar locations
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Questions?THANK YOU!
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