grocery news week

7/30/2019 Grocery News Week

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NEWS IN BRIEF

Retail News

Asda news

Brand News

Supermarket giant Asda has partnered with theScottish government in bid to help smokers quitthe habit. Health teams will be visiting seven Asda

stores in Scotland to offer customers lung ageingand carbon monoxide tests and the chance topick up "quit calendars". The supermarket saidthat quitting a 20-a-day habit could save enoughmoney to feed a family of four for a week.http://www.theretailbulletin.com

The government (Change 4 Life) has teamed up withmajor retailers to launch a new campaign aimed at

helping people to be 'food smart' and exposing whatit claims are the 'hidden nasties' in everyday foods.http://www.theretailbulletin.com

Weight Watchers, Special K and Lighterlife are

shifting the focus of their January campaignstowards promoting more realistic ways tomanage weight loss in a bid to attract newcustomers, a move that comes as new researchreveals that sales across the category areslowing. http://www.marketingweek.co.uk

Sainsbury's is to make content a central pillar of itsmarketing, merging its content and digital teams todeliver the strategy. The increasing focus on contentis intended to help deliver the supermarket's 'Livewell for less' brand promise to its customers.

Unilever is introducing the first brand characterfor its fabric-conditioning line, Surf, in acampaign created by Bartle Bogle Hegartyhttp://www.brandrepublic.com

A survey by a Staffordshire based shoppingbehaviour specialist has revealed that those whofrequent Asda, Aldi and Lidl are most attracted byprices and promotions, whereas patrons of Tesco,

Sainsbury's and Waitrose value convenience aboveprice. Among the supermarkets, Asda enjoyed thehighest rating, with Tesco second as reported in theBirmingham Mail. Asda Daily News Update

If you’re punishing yourself with a fruit and saladdetox this week than perhaps you’ll be helpingsales of persimmons, the bright orange tomato-

shaped fruit that was the hit of 2012, selling at arate of a million a month in UK supermarkets. TheDaily Mail reports the fruit is rich in Vitamin A andC and has twice the amount of fibre than anapple, quoting Asda’s exotic fruit buyer DeanHayden, who predicts that persimmons will bethe new kiwi fruit. Asda Daily News Update

Ella’s Kitchen has launched its first mainstreamTV push. The creative features a selection of products from the brand, including pouchmeals, snacks and the chilled products launchedlast year, and is designed to show how it offersfood for a wide range of occasions throughoutthe day. The TV push will be supported byactivity including digital media and in-store

promotions. http://www.thegrocer.co.uk

Muller has completed its acquisition of the Cadburydesserts factory from Greencore.http://www.thegrocer.co.uk

Innocent plans to double its marketing spend to£14m in 2013 and is kicking off with a bid toinject fresh growth into its smoothie sales.

http://www.thegrocer.co.uk

GSK is splashing out £9m on a marketing pushfor lucozade Sport. http://www.thegrocer.co.uk

British Lion Eggs has launched a £1m campaignencouraging consumers to use more eggs inmain meals. http://www.thegrocer.co.uk

Muller is moving into butter production in the UK,with the opening of the country’s largest butterplant. http://www.thegrocer.co.uk

Tesco is relaunching its baby offering under theTesco Loves Baby brand to grow its share of the babymarket as part of its efforts to improve theperformance of its non-food business.http://www.marketingweek.co.uk

Brand owners can now add a Slingshot button -

which enables shoppers to add products to theironline supermarket basket with one click – totheir online advertising for free.http://www.thegrocer.co.uk

Carlsberg has secured a three year deal as officialbeer partner of the Barclays Premier Leaguehttp://www.thegrocer.co.uk

http://www.theretailbulletin.com/


http://www.marketingweek.co.uk/

http://www.brandrepublic.com/

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What’s coming up….

• Period 1 (2013):

•

19th

January: National Popcorn day• 23 rd January: National Pie day

• 25 th January: Burns night

• 26 th January: Australia day



Comment

Tropicana Is hoping to revolutionise the fruit juice market – and revive its declining sales – with the launch of Trop 50,a new range of drinks with half the calories and sugar of conventional juice. Trop 50 is rolling out nextweek

Mars Is temporarily replacing the standard Snickers bar with two limited-edition versions – More Nuts and MoreCaramel. The launch is being supported by a £1.5m campaign that includes TV, outdoor and onlineadvertising activity

Mars Petcare Is this month extending its Pedigree DentaStix and Sheba ranges. The company’s Sheba Fresh Choice Minirange comprises meat, poultry and fish meals in 50g pouches rather than the standard 85g format.

Nestlé Is kick-starting the year with a second outing for its Choose a Chunky Champion campaign. From next

week, the company is rolling out four limited- edition Kit Kat Chunky SKU’s – Mint, Coconut, Hazelnut andChoc Fudge. The launch is being supported with a £5m multimedia push

Procter & Gamble Is launching a combined powder and liquid stain-removing booster tablet under its Arial brand. The newArial Stain Remover 3D Boosters were designed to be put directly into the machine alongside theconsumers’ usual detergent and, according to P&G, were a first for the laundry market by offering powderalongside a liquid stain remover in one tab

Molson Coors Is expanding flagship lager brand Carling into the growing premium cider category. Carling British Cider willbe available in retailers in 500ml and 275ml bottles from March. It will be backed by a £4.5m marketingcampaign trumpeting the drink’s “fantastic golden colour” and “crisp taste”

Heinz Is aiming to build on last year’s Five Beanz launch with the roll-out of a microwavable Snap Pot variant

Princes Is expanding into the home baking market with a fruit fillings range. From next week, the company isrolling out seven fruit fillings and expanding its canned range with fruits including mango slices and lychees

What’s new this week ….



Comment

Warburtons Is aiming to knock Genus off the top spot in free-from bakery after relaunching its gluten-free range

United Biscuits Is launching a new range of everyday biscuits – all priced at £1 – under the McVitie’s brand. The Tastiesrange comprises nine additional favourites such as custard creams, pink wafers and bourbon creams

Del Monte Is launching a new drinks range it claims will stimulate kids’ brain cells as well as their tastebuds. Theambient Fruit Burst range is rolling out to Tesco this week and will enter more retailers over the comingmonths

Muller Is taking its Corner products to the next generation with the launch of Kids Corner. Asda last week becamethe first retailer to sell the four-pot multipacks, which will be listed across the mults later this month

Ferrero Is launching a new range in time for Valentine’s Day and Mother’s Day with Rocher Heart and thepremium Chocolate Bunny

What’s new this week ….



What’s HOT and what’s NOT….

UK retail is set to grow by 1.8% in 2013 with totalretail spend hitting £300.7 billion although the risewill largely be a result of rising prices, according toa new report. The report by Verdict and SAS UK, said that food,which accounts for 45% of retail spending, remainsthe main driver behind retail growth at a totalgrowth rate of 3.1%. However, this is mainly due toprice inflation, meaning UK shoppers will bespending more to buy essentially the same amount.

http://www.theretailbulletin.com

Waitrose saw sales at its stores which have beenopen for 12 months or more jump 5.4 per cent fromDecember 18 to 31 - the first time that thesupermarket’s sales had broken through the£300mn barrier for the 12-day trading period. Thegroup said soaring demand for champagne, partyfood and speciality meats such as venison hadhelped total sales rise 8.8 per cent.

The discounters enjoyed booming sales thisChristmas, with shoppers seeking out premiumquality products at discount prices. Champagne wasthe second-biggest seller at Lidl over the festiveseason, just behind semi-skimmed milk. Other top-selling products including smoked salmonhttp://www.thegrocer.co.uk

HOT NOT

Morrisons like-for-likes fall 2.5% after'disappointing' Christmas, and areconsidering launching online store.http://www.retail-week.com



http://www.retail-week.com/






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