groen gebouw is slim gebouw, gilbert haverkamp ibm en jeroen de beer ecofys
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Conferentie Greening the Enterprise,IT Executive, 25 november 2009 Groen gebouw is slim gebouw Sprekers: Gilbert Haverkamp (IBM) en Jeroen de Beer (Ecofys)Slimme IT wordt als oplossing naar voren geschoven om organisaties duurzamer te maken. Maar de stap van mooie modellen naar een business case blijkt vaak lastig. Als voorbeeld wordt in deze presentatie de implementatie van IBM’s Smart Building concept bij een Nederlandse supermarktketen beschreven. Gaan milieuvoordeel en substantiële kostenreductie inderdaad hand in hand?De stichting ICT~Milieu heeft IBM de ICT~Milieu Award 2009 toegekend voor het Smarter Buildings concept dat substantiële energiebesparing en slim onderhoud in gebouwen mogelijk maakt. IBM´s platform geeft inzicht in manieren waarop energieverbruik in gebouwen is te optimaliseren. Hiervoor worden sensoren geplaatst op items als airconditioning, warmtegordijnen, koelsystemen en andere energieverbruikers. Tevens is het mogelijk apparatuur geautomatiseerd langzamer te laten draaien of uit te schakelen. Via de geïntegreerde Asset Management oplossing wordt ook onderhoud efficiënter en daarmee kan de levensduur van apparatuur stijgen.TRANSCRIPT
© 2009 IBM Corporation
Building a smarter planet Greening the enterprise 3.0
Let’s Build a Smarter Planet
Gilbert Haverkamp IBMJeroen de Beer Ecofys
© 2009 IBM Corporation
Building a smarter planet Greening the enterprise 3.0
Agenda
� The idea behind smarter planet
� The opportunity for progress is clear for the retail chains.
� To make buildings smarter
� The bigger picture about the central platform for smarter solutions
© 2009 IBM Corporation
Building a smarter planet Greening the enterprise 3.0
The need for progress is clear.
170 billionKilowatt-hours wasted each year by consumers due to insufficient power usage information.
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© 2009 IBM Corporation
Building a smarter planet Greening the enterprise 3.0
1 Sam Palmisano speech, November 12, 2008
INSTRUMENTED
We now have the ability to measure, senseand see the exact condition of everything.
� Today, there are 1 billion transistors for each person on the planet.1
� By 2010, 30 billion RFID tags will be embedded into our world and across entire ecosystems.1
Everything will become instrumented: supply chains, healthcare networks,
cities and even natural systems like rivers.
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© 2009 IBM Corporation
Building a smarter planet Greening the enterprise 3.0
1 Sam Palmisano speech, November 12, 2008
INTERCONNECTED
People, systems and objects can communicate and interact with each
other in entirely new ways.
� The internet of people is 1 billion strong. Almost one third of the world’s population will be on the web by 2011.1
� There will be nearly 4 billion mobile phone subscribers worldwide by the end of 2008.1
The Internet of things—cars, appliances, cameras, roadways, pipeline, pharmaceuticals and even livestock—is headed to 1 trillion.
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© 2009 IBM Corporation
Building a smarter planet Greening the enterprise 3.0
1 New Intelligence White Paper from ThinkForward website
INTELLIGENT
We can respond to changes quickly and accurately, and get better results by
predicting and optimizing for future events.
� Every day, 15 petabytes of new information are beinggenerated. This is 8x more than the information inall U.S. libraries.1
� An average company with 1,000 employees spends $5.3 million a year to find information stored on its servers.1
New computing models manage the massive amounts of data generated by the proliferation of end-user devices,
sensors, and actuators. Combined with advanced analytics, these technologies
are making us smarter.
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© 2009 IBM Corporation
Building a smarter planet Greening the enterprise 3.0
Our world is becoming
INSTRUMENTED
Our world is becoming
INTERCONNECTED
Virtually all things, processes and waysof working are becoming
INTELLIGENT
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© 2009 IBM Corporation
Building a smarter planet Greening the enterprise 3.0
A mandate for change is a mandate for smart.
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© 2009 IBM Corporation
Building a smarter planet Greening the enterprise 3.0
The opportunity for progress is clear for the retail chains.
Revenue Eur 7600/ m2 per year
Result Eur 150 per m2
Energycost Eur 65-105 per m2
20%REDUCTION IN ENERGY COSTS will bring a result for the
supermarket of 6-10 %
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© 2009 IBM Corporation
Building a smarter planet Greening the enterprise 3.0
Energy saving is a must
© 2009 IBM Corporation
Building a smarter planet Greening the enterprise 3.0
The operation of a Supermarket
persooneelskosten
huisvestingskosten
verkooopkosten
overige kosten
Inkoopwaarde
(75%)
Kosten (23%)
Bedrijfsresultaat (2%)
© 2009 IBM Corporation
Building a smarter planet Greening the enterprise 3.0
+ + =An opportunity to think and act in new ways—
economically, socially and technically.
IBM with the help of Ecofys
took the challenge to set up a
Smarter Building Solution
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© 2009 IBM Corporation
Building a smarter planet Greening the enterprise 3.0
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� 1) Is the solution capable of make an rendement?
� 2) Avoid big investments with long ROI´́́́s
� 3) Keep it simple
� 4) Look at the bigger Picture
To make buildings smarter
© 2009 IBM Corporation
Building a smarter planet Greening the enterprise 3.0
Set up the first phase pilot at Vos Supermarkten (AH franchiser).
� Measure narrow grid temp
� Measure narrow grid humidity
� Measure light intensity
� Won the ITC environmental award
Why is the temperatur in week xdifferent then week y?
© 2009 IBM Corporation
Building a smarter planet Greening the enterprise 3.0
Measure
INSTRUMENTEDNarrow grid temperature, humidity, people in and out, light intensityweather outsideNarrow grid energy consumption
Collect
INTERCONNECTEDraw sensor data,Asset dataReporting engine
Analyze
INTELLIGENTRun intelligent reports on the data sets
Give monthly feedback about the data to shopkeeper
Give monthly advice which actions need to be taken
Report on 3 levels14
The solution will be delivered based on a price per report per month
© 2009 IBM Corporation
Building a smarter planet Greening the enterprise 3.0
RoadCharging
Smarter Taxi's
SmarterMeters
BuildingEfficiency
All future Smarter and Sensor solutions will run from the CPSS
Central Platform for Smarter Solutions
Smarter OutdoorLighting
SmarterBuildings
SmarterHomes
Water Quality& Quantity
......
Monitor elderlypeople
SmarterTrucks
Smarter Dikes
Smarter LivingManage
Co-Generators
SmarterTransport
SmarterCities
Smarter Planet
© 2009 IBM Corporation
Building a smarter planet Greening the enterprise 3.0
Something meaningful is happening
Thank YouREDUCTION IN ENERGY COSTS will bring a result for the supermarket of 6-10 %
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