groomer to groomer july 2016

THE GROOMING INDUSTRYS TRADE MAGAZINE!

VOL. 35 ED. 7 JULY 2016 WWW.GROOMERTOGROOMER.COM

DONT BE TERRIFIED OF TECHNOLOGY

GROOMING SOFTWARE

Norbert Groomed by Michael Rogers Photo by Mark Steines

MICHAEL ROGERS

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Copyright July 2016. Groomer to Groomer is published monthly by Barkleigh Productions, Inc, 970 West Trindle Road, Mechanicsburg PA 17055. Postmaster: Send change of address to Groomer to Groomer c/o Barkleigh Productions, Inc., 970 West Trindle Road, Mechanicsburg PA 17055. Annual U.S. subscription rate $25. Outside U.S. $79. year, surface rates. Groomer to Groomer is free to current Barkleigh Productions, Inc. customers. No part of this publication may be reproduced without written permission of the publisher. Editorial offices: 970 West Trindle Road, Mechanicsburg PA 17055. (717) 6913388 FAX: (717) 6913381 Email: [email protected]

ALSO INSIDEAdding Training Service to Your 6Grooming Menu Oquendo: All About Paws 14

Dog World Expo Preview 20

Grooming Your Career for Success 28with Technology

Omboy: Squirrel! 32

Wilkes: Finding the Right Trainer 46for Your Clients

Conner: Ditch the Dread of Drying 52

What's Your Brand? 58 Rose: Sheltie Pet Trim 62 Book Reviews 66

Tribute: Gary Hartwell 69

Classifieds 70

Product News 71

Calendar of Events 72

ON THE COVER:Norbert Groomed by Michael Rogers

Photo by Mark Steines

EDITORIAL STAFF

COLUMNISTS

Kathy Rose

Michell Evans

Kathy Hosler

Dawn Omboy

Gary Wilkes

Mary Oquendo

Daryl Conner

EDITOR/PRESIDENT

Todd Shelly [email protected]

ASSISTANT EDITOR Gwen Shelly [email protected]

CHIEF OPERATIONS OFFICER

Adam Lohr [email protected]

MANAGING EDITOR Rebecca Shipman [email protected]

ART DIRECTOR

Laura Pennington [email protected]

GRAPHIC DESIGNER

Jennifer Barraclough [email protected]

WEB DESIGNERS Lance Williams [email protected]

Luke Dumberth [email protected]

DIRECTOR OF SALES & MARKETING James Severs [email protected]

SALES & MARKETING COORDINATOR Alex Robertson [email protected]

PAGE 22

38 by Melissa Viera

CONTENTS | JULY 2016

34 by Michelle Evans

www.EQyssPet.com


800-526-7469

MICRO-TEK PROMICRO-TEK PRO

PROPREMIER PROPREMIERColor Intensifying and Moisturizing

Brings out natural colors & textures of all coats & breeds Natural botanical extracts Enhances shine Volumizes coat Highest quality ingredients Cost efficient Rinses quickly, leaves no residue Safe for puppies Safe to use with all topicals Contains no soap or harsh detergents Can be used with bathing systems

Broad Spectrum Itch ReliefReplaces Oatmeal, Tar & Sulphur

Soothes irritated skin Eliminates odors Highest quality ingredients Cost efficient Rinses quickly, leaves no residue Safe for puppies Safe to use with all topicals Can be used with bathing systems Contains no soap or harsh detergents 100% Guaranteed

MORE DOGS PER DAY = MORE $

SAVESAVE 5-10

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FOR A DISTRIBUTOR NEAR YOU PLEASE CALL


MICRO-TEK PROMICRO-TEK PROPROPREMIER PROPREMIER



Our Pro Series Pet Shampoos arerecommended for professional usewith super concentrated formulas

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Superior SalonQuality CleanSuperior SalonQuality Clean

Same Premium Quality made Economical for the Grooming Professional

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Ask the Grooming Tutor:

Groomer Stories:

by Kathy Hosler

GROOMINGSOFTWARE:

TECHNOLOGYDONT BE TERRIFIED OF

PAIDOVERUNDER

WORKED

$$


THE GROOMING INDUSTRYS TRADE MAGAZINE!

VOL. 35 ED. 7 JULY 2016 WWW.GROOMERTOGROOMER.COM

DONT BE TERRIFIED OF TECHNOLOGY

GROOMING SOFTWARE

Norbert Groomed by Michael Rogers Photo by Mark Steines

MICHAEL ROGERS

GROOMER STORIES:


ALL ABOUT

PAWS

GroomertoGroomer.com6 Groomer to Groomer Vol 35 Ed 7 July 2016

Adding training services specifically for the grooming experience is an extremely easy and profitable addition to grooming salons. Simple training services offer benefits for the dogs, their owners, and the grooming staff. Dog trainers and veterinarians are consistently looking to refer clients to salons that are able to offer dogs the benefit of a low-stress experience. Becoming such a salon is easier than it sounds. The following is a list of training exercises which are simple for employees to learn and can be provided as a quick (and profitable) add-on service. All of the training services use treats, which can be purchased by the salon in bulk or can

be sold retail to the client as part of the package.

1. Socialization Days for new puppies, first time dogs, or nervous dogs that are unable to be groomed. Cost: $5-$10 more than the regional price of daycare. In the Midwest it comes out to about $35. Includes time with the groomer, 3 hours of socialization, a food toy or bully stick & treats along the way. $15 extra if the nails are able to be clipped/grinded. Total time for groomer: 10 minutes.

Very young puppies should never be turned away! Ive heard from too many owners that they were told to bring their 4-6 month old double-coated dog back for grooming once the adult coat came in. Every new client should be offered and encouraged to bring their dog for socialization days. This is great for dogs that are dropped off but end up being too nervous or aggressive to groom as well. Offering to work with the dog for the day will gain higher customer satisfaction than simply calling to tell the owner the dog cant be groomed. It also allows the groomer to regain some commission from the experience instead of losing out on the spot.

During socialization days, the

E by Kama Brown e

TO YOURADDING TRAINING SERVICES

SocializationDays1

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dog should be kenneled or put in an x-pen where it can watch and listen to the other dogs being groomed. The kennel or pen should have a comfy bed and be big enough for the dog to easily turn around and lie down in. If the dog is a large or giant breed, using a no-chew tether is another great option. The dog should be in view of at least one groomer at all times and if possible, also in view of clients coming in to make it easier to sell the service. If the dog is showing extreme signs of fear such as growling or expressing anal glands, keeping them in a kennel is safest for everyone.

During the day, the dog should be offered a tablespoon or two of braunschweiger in a food toy (customers may have peanut allergies so avoid peanut butter) or a bully stick to chew on. The dog should be taken

over to the grooming table and offered treats and a few minutes of brushing. The groomer should take a few more minutes to pick up the dogs feet, put a muzzle on and off, check the dogs mouth and ears and practice turning the dog each direction. Using grooming wipes on the face, ears, tail and feet is a nice tactile experience for the dog and a wonderful visual for a client who is watching. Small, meaty, training treats should be offered after each exercise and a note should be made if the dog readily ate the treats or not. If the dog is willing to sit or lie down when asked they should be rewarded and another note should be made. When the owner arrives, let them know which signs of stress the dog is exhibiting (heavy panting, barking, whining, shying away, not eating, etc.) and whether or not they need to do

another socialization day or if the dog is ready to try grooming. If the dog or puppy showed no signs of stress, let them know that too. If the dog is in-between stages, offer another socialization day with nail trimming and/or a bath and blow out without trimming. Continue to offer this service, adding an extra aspect of the grooming process each time until the dog is able to tolerate being fully groomed.

2. AKC CGC/Therapy Dog Practice Owners who would like practice for their dog to pass the AKC Canine Good Citizenship test or work towards a therapy dog certification.Cost: $15. Extra for tooth brushing and nail trimming if the dog isnt being fully groomed.Total time for groomer: 10 minutes.

Start with the dog on leash. Using small, meaty training treats, lure the dog to walk over to a bath mat on the floor, offering a few treats once they step onto it. Tether the dog securely to a wall or table and run both hands down each front and back leg. Practice this a few times, giving a treat after each time. Next, gently hold the dogs chin with one hand and lift each lip to expose the teeth with the other hand. Give the dog a treat, hold the chin again and gently look at each eye. Give another treat and pet the dog in a long sweeping motion from their head to the very tip of their tail. Give another treat and lift the tail up and put it back down. Give a final treat and tell the dog job well done. Make a note for the

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owner any instances where the dog turned, snapped or flattened him or herself to the ground.

3. Groomers Nosework & Agility Playing fun games with dogs inside the grooming salon creates a fun environment for all dogs. Cost: $10 Total time for groomer: 10 minutes.

This service is a fun add-on that the dog can do each time. It can be especially useful for dogs that are hesitant to walk inside the door or around the salon. Its perfect for

puppies and seniors. This can be a hard sell for walk-in owners but is a standout reason for dog trainers to recommend the salon. For agility, keep an 18-inch diameter wobble board on hand and spend five minutes luring the dog with treats onto the board, working towards having them balance for 10 seconds. Practice luring the dog to take a small jump up onto the table, wait for 30 seconds and jump off of the table. The table should be lowered to no more than half the dogs height.

For nose work, hide a toy filled with meat or a small piece of hot dog around the grooming table in plain sight. Bring the dog a few feet from the table and let them smell your hand (which should smell like hot dog or meat) and tell them to find it in a happy voice. Follow the dog as they

search the table. Do not let the dog leave the 6 foot area if other groomers are working. Repeat this same game in the bathing area or drying area, making sure the first few times the treat is easily in sight. If the dog is unable to find the food, point to it with your hand and let them eat it. As the dog repeats the service, make the food harder to find each time.

4. Gentle Restraint, Mat Removal, and Muzzle Training Cost: Varies Total time for groomer: 15

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minutes for muzzle and restraint, broken into 5-minute sessions.

These services are for dogs that need extra attention and cannot be groomed without wearing a muzzle. Spread braunschweiger on a mini plastic Frisbee. Offer the dog the option of licking the Frisbee and gently put the muzzle on and secure the grooming noose. The dog should be able to reach the Frisbee with meat the entire time, either because the noose is long enough that they can bend down, or because the Frisbee is zip tied to the grooming arm or bathtub wall. While the dog is licking the Frisbee, practice restraining the elbow for nail trimming for 10 seconds and then stop for 15 seconds before moving

to the other legs. Work out one mat and then stop. If face trimming is needed, practice holding underneath the chin for 10 seconds, brushing or thinning out one area, and then allowing the dog to continue licking. The dog should remain relatively calm the entire time and consistently be licking the Frisbee unless restrained momentarily from doing so. The dog should be offered water often and given a break if they stop showing interest in the treat. If the dog is so stressed that they refuse to eat, are panting so heavily it could be dangerous, or are moving in a way that puts the groomer at risk, refer the owner to a positive reinforcement trainer who can create a personalized training plan.

All of these training add-on options can be given new names and customized to the clientele of the salon. Combining training with grooming is a great way to offer more services while keeping everyone happy, safe, and having fun.

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A s I write this article, I am sitting in the office of Pawsitively Pretty still wearing my paw-print grooming smock. Im a little bummed today because I lost a paw print hoop earring. However, as I look around my office I see all sorts of paws on my walls, schedule book, and business cards. I know Im not alone in my paw obsession. I bet all sorts of paws surround other groomers on a daily basis. And as much as we like them, I bet dogs and cats have a different take on it. After all, paws

are part of their physical makeup. Structure

A dogs paw is made up of five parts with two types of nails and three different pads.

The claws or toenails are comprised of keratin. Keratin is primarily protein and makes up nails, hairs, feathers, hooves, and skin. There is a blood supply and nerve endings running through the center of the claw that is often referred to as the quick. The job of the claw is to provide traction while moving and to

aid in digging. Dewclaws can be found on both

the front and rear legs. Dewclaws were once thought to be vestigial. Meaning that it once had a purpose, but no longer does. However, there are many instances in which dewclaws are actively used by dogs. A dog that participates in agility and other sports use declaws when running and negotiating tight turns. The dewclaws also offer stabilization on uneven surfaces. Many dogs use front dewclaws for gripping bones and toys when chewing. The Basenji,

E by Mary Oquendo e

ALL ABOUT


New Guinea Singing Dog, and Catahoula Leopard Dog have been known to climb trees using the front dewclaw. Dogs that work in snow and mountainous terrain such as Great Pyrenees, Briard, and Saint Bernard use the rear dewclaws to maintain stability. Front dewclaws contain more tendon and muscle than rear dewclaws.

Digital, metacarpal, and carpalare the three different types of pads. The digital pads are connected with the claws. The metacarpal pad is the large center pad. The carpal pad is located behind the metacarpal pad close to where the leg begins. Pads are the pets braking system and shock absorbers. Pads contain a thick fatty layer and contain sweat glands. Their job is to protect the pets bones, ligaments, and joints. When a

dog rubs his paws along the ground, the sweat gland leave a scent. A dog uses this odor to mark his territory.

Pets primarily use their toe bones rather than the back end of the paws when walking. It is because of this that keeping claws trimmed at the proper length is so important. A nail that is too long can redistribute their walking weight causing skeletal issues down the line.

Dogs Paws also Come in Different Shapes

Water dogs, such as Labrador Retrievers, Newfoundlands, and German Wire Haired Pointers have webbed paws.

Dogs with cat paws have a shorter third digital bone. It is a more efficient design that increases their endurance. Breeds include

Akita, Doberman Pinscher, and Saint Bernard.

Hare feet look elegant, as the two middle toes are longer than the two outer toes. As there is no arch, the paw appears longer. Breeds include Toy Poodles, Samoyeds, and Greyhounds.

Cat Paws are Similar in Structure but Have a Couple of Noticeable Differences:

The claws are an extension ofthe toes. When a cat is declawed, the veterinarian amputates the top section of the toe bone.

They leave a scent with their padsthat only other cats can smell.

They can retract their claws intoa skin pouch.

Safety Concerns For GroomersInjuries to paws caused by

Pets primarily use their toe bones rather than the back end of

the paws when walking. It is because of this that keeping claws

trimmed at the proper length is so important.

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groomers include: Lacerations from clippers and

scissors. Small cordless clippers are recommended for trimming the underside of pads.

Irritations from close clippering. Burns on the bottom of paws

by coming in contact with improperly rinsed cleaning products on counters and tabletops. Read the labels to follow rinsing protocols or use table covers on grooming tables.

Claws that are trimmed into the vein (quick) will bleed. As there are nerve endings in the vein, this can cause pain and discomfort to the pet.

Clipper damage to the nail bed can become infected.

Attending to injuries quickly

will reduce pain and speed healing. A well-stocked pet first aid kit and the knowledge to aid the pet is a must.

During check in, examine the paws and note any pre-existing conditions that may impact grooming such as bacterial or other infections, fungus, tumors, and trauma.

Here are three ways to make those hardworking paws feel good and upsell grooming services:

1) Keep claws at proper length. Explain the benefits of proper nail care with in-between nail trims, as well as offering filing or dremeling.

2) Pets love to have their paws massaged. Its a very similar sensation to people getting a foot rub after a long

day. This could be a 10-minute add-on.3) Paw pad conditioners to keep

the pad from drying and cracking. Not all of these products are safe for cats. Read the labels before applying to cat paws.

Not all pets enjoy their paws being touched. Use caution when handling such pets.

From the names of our businesses, to logos and everything in between, groomers love the visualization of paws. While various depictions of paws may be a marketing tool for us, they serve a far more important role for pets.

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B arkleigh Productions, in association with Neil Ryan Group Productions, Inc., Joey Villani and Dave Walker,

is proud to announce the launch of

the first ever, internationally focused

dog expo!

World Dog Expo is set to kick off

June 8th of 2017 at the Meadowlands

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This premiere event will capture

the attention of dog enthusiasts

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growing international fascination

with dogs, it is expected that this

event will generate a buzz throughout

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The threeday spectacular event

will celebrate dogs everywhere in a

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format. With multiple stages, both

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facility, attendees will enjoy world

championship caliber events including

dock diving and disc dog. They can

also see amazing dogs compete in

fly ball, rally obedience, treibball,

barn hunt and agility, just to name

a few. World Dog Expo will also

feature an exciting breed showcase

area, highlighting over one hundred

breeds known from all over the world.

A world championship grooming

competition will spotlight the art of

pet grooming as never seen before.

And the show will work to promote

dog rescue, fostering and adoption.

Aside from the spectator

events, World Dog Expo will include

educational seminars on proper care

and nutrition, pet first aid, as well as

other classes for pet owners. It will

also feature industry specific classes for

professionals in the pet care industry.

Perhaps the main attraction of

World Dog Expo will be the notable

trade show event, featuring a huge

array of dogcentered products across

hundreds of booths. The trade show

will be positioned throughout the two

main halls, plus an outdoor events

area. Attendees will be able to find the

newest and best products for their

canine companions. Participating

vendors will benefit from the

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GROOMING

Y ou are facing the unknown and you're not sure what to expect. When all you have ever known are appointment books and clip cards, learning to run your business with technology can really be scary.

Pet grooming is hard work - don't let the way you are conducting business make it even more difficult. Don't be terrified of technology; let it do a lot of the work for you. By taking that first step, you can really catapult yourself and your business to new heights.

Here's the big question: What can

software do for your business and how do you even know where to start?

"Software in general is meant to make the groomer more efficient," says Andy Smit of SwiftPet. "Software is not meant to be a barrier, it is meant to be a supplement or enhancement to the business. If it is too complicated, you won't use it. If it is easy to use, and makes your work easier - it helps the business run smoother, and be more efficient and profitable."

There are two types of software. There are downloadable programs that you actually put on your

computer, and web-based software that you access through the internet.

The software programs that you download can only be used on the computer that they are installed on. That's something that you need to be aware of if you purchase pc based (downloadable) software. If you change computers, you may have to buy new software or invest in upgrades.

If you have web-based (in the cloud) software, you can use your laptop, tablet, iPad or smart phone to access the software. If something happens to one of your devices,

SOFTWARE:

TECHNOLOGYDONT BE TERRIFIED OF

E by Kathy Hosler e

To boldly go where no one had gone before! That was the mission of the Starship Enterprise. It's kind of the same situation for groomers who

have never used business software.

23GroomertoGroomer.com Groomer to Groomer Vol 35 Ed 6 June 2016

your information will still be there because its stored online. You will be able to access your business software anywhere there is internet. You don't have to be in front of a computer, you can be at a convention or grocery store and still have the information at your fingertips.

Before you invest in software, do some research. Talk to other groomers and see how technology has helped them. Visit different software websites and see all the programs and features they have to offer.

"Most often you can get a 30 or 60 day free demo of the software to see if it is what you want and if it does what you need it to do," says Bill Krom of Groom Pro. Only deal with companies that have good reviews. You can find out a lot at online review boards like

www.capterra.com."Also, be aware of costs involved.

Some software is free while others are quite expensive. Some have monthly subscription fees and others require you to sign a contract.

"The benefits of using software are numerous! Saving time and therefore money would have to be one of the biggest pluses," says Laurence Smith of PetLinx. "Managing groomer scheduling and organizing your appointment book easily and quickly is another.

"Software enables better marketing efforts by providing a means to advertise to all your customers or just a targeted segment," Mr. Smith continues. "It can give you an overview of your business workload, performance, and financials. The integration with

Before you invest in

software, do some

research. Talk to

other groomers and

see how technology

has helped them.

Visit different

software websites and

see all the programs

and features they

have to offer.


point of sale hardware and payment processing simplifies check out time."

"Grooming is hard enough," says Paula Mosteller of PetExec. "Why would you want to make it any harder? The hours that you spend at your business doing non-grooming activities can be drastically reduced, when you let technology help you. The time that you save translates into getting out of work early, or making more money in the same time."

"Software programs make it easier to run a business," says David

Farris of Technology Enhancing Pets. "It doesn't have to be intimidating. Groomers can start with software that is basic and easy to learn."

"How difficult software is to learn really depends on the resources you have available to you," says Bill Krom of Groom Pro. "Things you want to look for are; do the software companies offer tutorial videos, do they have a knowledge base, do they have a way for you to get answers to your questions that are available 24/7, and is there email or phone support?"

"Appointment books and clip cards may be the old reliable way to do business, however, you cannot access their information when you are away from the office," says Stephen Cushen of Kennel Booker Online software gives you instant access to your customer and pet database straight from your PC, tablet or smart phone, and can also let you add bookings into your calendar."

"Your customers are used to using online services for booking their hair, hotel, and other

"Grooming is hard enough, why would you want to make it any harder? The hours that you spend at your business doing non-grooming activities

can be drastically reduced, when you let technology help you." Paula Mosteller of PetExec

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appointments. They expect to be able to do the same with their pet appointments," says David Farris of Technology Enhancing Pets. "With software programs, clients can request an appointment with you or one of your groomers. You receive an email or text alert and you can confirm the request immediately."

"With software, when a dog comes in to be groomed, you can have the entire history of previous grooms complete with any special instructions," says Andrew Giroux of Groomsoft. "All the information for every pet is there."

There are no microscopic notes scribbled in the margins of clip cards. That is a big plus if you have multiple groomers or groomer turnover - with detailed instructions, any groomer can

duplicate the previous groom."Let technology keep you

connected to your customers," says Paula Mosteller of PetExec. "When a client calls to make an appointment, you can have the pet and owner profiles in front of you within seconds. You can also send out email blasts about a new service you are offering, a product you are featuring, or to introduce a new groomer on your staff. You can also send personalized birthday and pet report cards to the pets. Take a picture of the pet, make a few comments, and email it to the owner - they love it!"

Mobile groomers have very specialized software available to them that can really have a positive impact on their business.

"The mapping software takes

GroomertoGroomer.com 27Groomer to Groomer Vol 35 Ed 7 July 2016TM

TM


Technology can open up a whole new world in three distinct ways: 1. Customer Perception - How your customer feels before, during, and after the groom.

Check in. Can you quickly check in a client and have all notes and histories ready and up to date? Sorting through paper index cards can be slow and hard to keep track. Readily available pet and owner profiles create a positive impression to the client.

Report Cards. It takes a few easy minutes to send a picture of Fluffy, after being freshly groomed and looking amazing along with a few comments. If it is easy, fast and fun, you and your staff will enjoy these important tasks.

Follow up. Do you have a way to quickly track your recent customers or send a quick notice such as: We miss you or We have a new groomer on staff email to selected customers on your list? How many of your

GROOMING YOUR CAREER FOR SUCCESS WITH

E by Paula Mosteller e

your physical address (location) and it will map out your daily route," says Al Rosales of mGroomer. "If you are going to be in a certain area and you don't have a full schedule, you can have the software show you all of your clients in that area that have not been groomed in the last month or two (whatever you want) and you can reach out to them. It's a great way to fill out your schedule and also to optimize your routes for fuel efficiency."

One thing mobile groomers must consider is that you need internet to access the software. If you are going to be in a rural area where there is no internet access, you may have to print out information before you go to the appointment.

"Everyone has the fear of losing their data," says Patrick Jones of Doggie Dashboard. "While nothing is 100% safe, there are lots of safeguards with grooming software programs. You also have to do your part to keep your information safe. Make sure that you have a strong password and don't share it."

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There is no end to the things that grooming software can do for you and your business. It can organize your expenses, track your retail pos (point of sale), and see what items are selling well and which ones are just sitting on your shelves. And, of course, they can automatically print or email receipts.

With just a few keystrokes, you can generate reports for your business showing income, future bookings, commission earned by groomers, tax reports, and much, much more.

"Grooming is a very physically demanding job. It's not unusual for groomers to develop carpal tunnel, bad feet and back problems. What are your plans after your grooming career is over? asks Bill Krom of Groom Pro. "If you sell your business, the money you get for it will not last forever. Grooming software gives you the means to continue to operate your business. You can hire a groomer and you can move to management - or you can hire both a manager and groomers, and you can still run your business. It can generate income for you forever."

So, groomers, it's time to boldly go where you have not gone before. You may not be the captain of a Starship, but you are in control of your own future. Technology can help you make it a future that is out of this world!

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valuable customers fall through the cracks because they feel neglected when the solution is so doggone easy?

2. Time Management - Limit time spent doing non- grooming tasks.

Automated Appointment Reminders. Manually calling takes a lot of time and no one really likes this task. Why not cross that duty off your list and let your system do the work of sending appointment reminders? Not only is this automatic, but also in writing! Additionally, you can include policies (for instance, any late fees or other important information they may need to know) in the body of the message.

Customer Involvement. Imagine putting your customers

to work (and they actually like it)! Customers enjoy the flexibility of hoping online to schedule/request appointments. Send them a text or email from your screen in a jiffy. Customers crave attention and your system can make that fast and easy.

Communication. Technology allows groomers to make announcements to many clients at a time through email blasts or targeted messages. Texts, report cards, email blasts, pet birthdays, and other messages are great ways of keeping the line of communication flowing. Let your system help you reach out to your important clients.

3. Organization - Ways to quickly and easily track your receipts, revenues, taxes, employee activity, reports, trends, and statics of your shop.

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You became a groomer to showcase your artistic talent and love

of pets. The right system can greatly improve your workflow,

record keeping, and save you hours of stressful paperwork.

Why suffer through trying to figure out profitability margins, revenues, and other accounting by using receipts, spreadsheets, and bank statements? There is an easier and more efficient way!

Gather reports in minutes, segmenting by date range, product types, payment types and other data points. Quickly use the data to evaluate how your earnings

stack up against your expenses. Client and pet profiles

can change minute by minute. Technology keeps everything clean, organized, and up to date.

Gauge how well each product, service, or groomer is performing by viewing statistic reports. What once was a very difficult and cumbersome task, is now a few keystrokes away.

You became a groomer to showcase your artistic talent and love of pets. The right system can greatly improve your workflow, record keeping, and save you hours of stressful paperwork. You work so hard already - why not let a system that is built for the unique needs of pet related business cut your work in half?

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Many groomers are really wanting to do some type of creative work in their salons but do not know where to start or are worried about doing dye work that holds on indefinitely.

Tina Lavender ofWags and Wiggles Dog Boutique & Spa in College Station, Texas has worked right around that problem by using temporary products on about 95% of creative clients. She has also found that by doing temporary color her clients are actually coming in sooner to get a redo on their cutsie little designs.

To get them interested, she

E by Dawn Omboy ewww.queenofcolor.com

Photos by Tina Lavender

FIG. 3

SQUIRREL!


will usually do the first one at no chargeand because the designs are temporary, she keeps the cost down only charging about eight dollars or so depending on the design.

Fig. 1) This particular client, Mugzi, who loves to chase squirrels, got a simple stenciled squirrel design put on his short clipped back at no charge. That got them hooked!

Fig. 2) The next week, Tina wanted the squirrel to be a bit more detailed so she downloaded a better picture and, using sticky-back foam and an exact-o knife, made a more detailed stencil that can be reused over and over.

The stencil is then placed against the dog and the color is blown on with a Blow Pen. For those who are not familiar with Blow Pens, this is

a2 part manual airbrush delivery system with a colored marker inside. They are temporaryand usually the color comes completely out with just one or two baths.

Fig. 3) So on this visit, Mugzi got the more detailed squirrel strategically placed so that the tail of the squirrel blended into the tail of the dog, making for one really cute, quick design that can be repeated in minutes for a nice add-on price. Thank you Tina for sharing this cute idea with us! Making the World more Colorful, one dog at a time... Queen of Color Dawn can be contacted at www.queenofColor.com for story ideas and comments or questions

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Good question Leslie. Let me first say, the prices suggested in this reply are only examples. Like other appointment based businesses, grooming as a profession can be a double edged sword. On one hand you can make your own schedule and design your career around your needs and wants. On the other hand you are literally selling your life away in one to two hour increments. You

must have clear limits or you will sell too much of your life away. What good is the income if you are tired and sore and have no time to spend it?

First, try to reduce your personal living expenses. Create or amend your budget to reduce expenses as much as possible. Cancel all unnecessary expenses. Talk to your lenders and service providers about reducing your monthly payments. Choose your minimum comfortable

income. Often folks find that they can reduce more than they ever thought possible.

Then, focus on adding a few bucks to every groom in the form of add-on services or simply increase prices. For example, if you typically do seven pets per day at fifty bucks, cut down to 6 pets per day and add $8.33 to each of those six pets. Your pay check will be the same. $10 dollars every four to eight weeks

ASK THE GROOMING

TUTOR by Michell Evans

Dear Michell, I am overworked and underpaid. I am a commission paid employee.

I feel like I need to cut back but I cant afford to cut back. My days feel frantic

and the quality of my work is suffering. I am short with my co-workers and even

my clients on some days. I am exhausted when I do have time off. I talk to other

groomers and it seems many others feel the same. What can we do? LESLIE K.

PAIDOVERUNDER

WORKED

$$


($60-$120 per year) has very little impact on your customers life compared the incredible, positive impact it will have on yours! If you tell them that you are having a price increase so that you may spend more time with their pet and reduce your stress, they will gladly pay the extra amount and probably tip you more! And if they dont, someone else will.

Focus on quality in conjunction with your price increase or add-on service. You can do something as simple as a different fragrance of the same shampoo so that the client smells a difference. Successful add-ons might be nail filing, tooth brushing, or coat and skin conditioner. Simple things like a little hair spray in the top of the head to add volume for the first impression are huge improvements

from the customers prospective. After you have reduced your

daily load, dont fall into the trap of simply continuing the frantic pace just to get off work earlier and make more money. Instead, focus on a more reasonable pace while working. Take time throughout the day to enjoy the pets, add a little extra style, stretch, breathe, take a dog for a potty-walk or take a few extra minutes to speak to your most generous tippers. If you are so

exhausted after work because you did not take the time to stand up straight, eat, drink, and smile your family will not enjoy the extra hour they get to spend with you anyway.

Consider four ten hour days instead of five eight hour days. A three day weekend might help you get through the week a little easier, but remember to maintain a reasonable pace. Or consider taking a day off during your week to rest and rejuvenate. Both of these options can

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Take time throughout the day to enjoy the pets, add a little extra style, stretch, breathe, take a dog for a potty-walk or take a few

extra minutes to speak to your most generous tippers.

be helpful for your home life because you can get your life-chores done and still have a couple days off for one of those endangered events called a weekend.

Consider an odd schedule. Because grooming is appointment based, you can make up whatever schedule fits your needs. You might choose to work the night shift and Sundays to avoid co-workers. You could work around your lunch time yoga class or mid-morning college course. You might keep your mornings to yourself and go to the salon at 10

am and working until 6-8 pm, or go into the salon at 7 am and spend the afternoon with your family.

Attending a grooming show or dog show, purchasing a new clipper, subscribing to a streaming educational site, or buying a set of grooming DVDs and/or book are all things that can help you be more inspired at work. A new smock will make you feel better! And a new pair of supportive shoes can help with fatigue!

Remember, when making decisions about your well-being, ask yourself, if I were the person I love

most in this world, would I ask them to live as I am living?

Good luck Leslie!

I am a multi-Best-In-Show and Best-All-Around groomer. I am the recipient of many Barkleigh Honors Awards. I am a Silver and Gold medalist for GroomTeam USA. I am the winner of Show Dog Groomer of the Year. I am an educator for Andis Clipper Company. I have been teaching as The Grooming Tutor since 2000. And I groom to make a living, just like you. Please send questions to [email protected]

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A fter getting groomed by Michael Rogers, dogs are left with a style that shows off all of their best features so they are ready for anything.

Rogers is the owner of Michael L. Rogers Mobile Pet Services, a business he has been running for 13 years in Los Angeles, California. Rogers fell in love with grooming when he was offered a part-time job that would lead to his future career. I was in my senior year of college at Cal State Northridge majoring in journalism when I was offered a part-time job at a large LA grooming company, says Rogers.

While there, Rogers worked with

several different groomers, taking in everything he could. I was eager to have the boss send me out on my own, says Rogers, who was quickly realizing how much he enjoyed all aspects of grooming. I was always very artistic and loved the challenge of scissoring dogs and grooming. Through practice and more practice, Rogers skills as a groomer kept improving.

I had become a very competent groomer and it was very satisfying for me, he says. Several years later, I decided to open my own grooming company.

Rogers client base of about 1,900 clients includes many celebrity and well-known pets. Some of our

Grooming celebrity

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After all, celebrity

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Rogers client base of about 1,900 clients includes many celebrity and well-known pets. Some of our famous clients include Goldie Hawn, Kate Hudson, Mark Wahlberg and

Robert Downey Jr, says Rogers. famous clients include Goldie Hawn, Kate Hudson, Mark Wahlberg and Robert Downey Jr, says Rogers. Additionally, Rogers grooms dogs that have been featured in magazines, and that have starred in TV shows and commercialsnot to mention internet superstars like the very well-known and loved Norbert.

Norbert is a very tiny dog with a large adoring fan base. The small mixed breed dog, owned by

Julie Freyermuth, is a registered therapy dog who grew up in Boston, Massachusetts and now lives in Los Angeles, California. Norberts first picture book received nine prestigious book awards and his list of special accomplishments continues to grow.

Norbert the dog is a very special client of ours, says Rogers. He is just about three pounds and is a registered therapy dog best known

Wally Hudson, Owned by Kate Hudson

Groomed by Michael Rogers


for being the star of Norberts children books, as well as his immense following and popularity on social media.

Grooming Norbert is what Rogers describes as a unique challenge. His ears and face are so unique that we wanted to accentuate these specific characteristics, Rogers explains.

We did his styling in a way to highlight mainly his hilariously cute butterfly ears and also create a teddy bear look. He almost looks like a stuffed animal.

Norbert is more than just a cute face. He also is a busy dog who volunteers at nursing homes, hospitals, and schools. Norbert also supports many charities.

He has caught the imagination of the world as his popularity continues to soar, Rogers says. Even though he's a very tiny animal, when he's brought into a children's unit at hospitals with terminal patients, he brings instant smiles and laughter to children. I believe he helps them forget for a little while that they are sick and in a hospital, and that's his miracle.

Grooming Norbert, like grooming most mixed breeds, allows for a world of creativity. He's a mix breed dog and when you first look at him from a groomers standpoint, you see Maltese, but then he has these butterfly ears like a Papillion, so he's very unique, explains Rogers.

When trimming dogs in anything other than breed standard trims, Rogers provides a style that shows off their best features and meets the requests of his clients. Some clients want a teddy bear look, some like the look of a Schnauzer, even though they have a Goldendoodle, so there are no hard and fast rules in the real world of grooming.

Grooming dogs with all different

Norbert is more than just a cute face. He also is a busy dog who volunteers at nursing homes, hospitals, and schools. Norbert also supports

many charities.

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looks is undoubtedly fun, especially if they could end up in a commercial or on the cover of a magazine, but as Rogers explains it is also serious work.

In a place like Los Angeles, looks and particularly your dogs looks, are very important. If you walked down Rodeo Dr. in Beverly Hills or Montana Ave in Santa Monica with an un-groomed dog you would get the most awful looks from people. It becomes very serious when your clients reputations are on the line, says Rogers.

As a groomer, Rogers was deeply inspired by the work of another groomer he greatly admires. The person that inspired me the most in the grooming industry is a famous groomer by the name of Jay Scruggs who won groomer of the year several times, says Rogers. I have studied most of his seminars and video series and really think he is a genius and an incredible artist.

As well as being a professional groomer, I am also very supportive of animal rights, says Rogers. A long-time client of Rogers who passed away in March of 2015, Sam Simon, played a major role in his growth.

He was most known as the creator of The Simpsons TV show as well as many other shows, says Rogers. His real passion was animal rights and he was the most generous, fearless advocate for the well-being of animalsdonating money all over the world to help abused animalsI really looked up to him and consider him a mentor.

Today, Michael L. Rogers Mobile Pet Services is always very busy. As the business continues to grow, Rogers future plans include hiring additional groomers. For Rogers, volunteering and giving back is another important

Grooming and seeing his clients light

up as they get their pet back in their

arms after getting all cleaned up is

what Rogers loves and it continues to

motivate him each day.

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part of what he does. We have

gotten many calls through the years

from some of our friends that work

in rescue, says Rogers. They have

a potential forever home for one of

their rescue dogs but they are in such

awful condition. We have volunteered

and ran out to trim and clean them

up, he explains.

Grooming and seeing his

clients light up as they get their

pet back in their arms after getting

all cleaned up is what Rogers loves

and it continues to motivate him

each day. I always enjoy the look

on people's faces when they hand

us over an overgrown, possibly

matted pet, and we give them back a

sculpted, clean, cute snuggable little

buddy, says Rogers.

For anyone interested in

becoming a pet groomer, or those

just starting out, Rogers advises

them to get as much hands-on

experience as they can. Real world

grooming can be much different

than it looks when you watch a

professional doing it in a video,

says Rogers. A lot of this business

is improvising. Animals are very

sensitive and it [grooming] requires

a lot of responsibility. These are

people's furry loved ones.

TO JOIN THE CONVERSATION

#GROOMERSTORIES


BEHAVIOR CLIPSby Gary Wilkes

As groomers, it is impossible to escape some contact with trainers. Many of your clients need training services and ask you to help them find a qualified trainer. Trainers that come to your salon may solicit that kind of recommendation. They will undoubtedly sell themselves in the best light possible an understandable

and normal thing to do. This is where it gets interesting. Some of them will suggest that they use scientific methods and are well versed in learning theory. Those are the ones you have to question closely.

The creation of a science of behavior is a goal yet to be achieved. Yes, there are academically trained people who call themselves scientists

who do science-like things. They do research studies, go to professional conferences, and write peer-reviewed papers for journals. However, they present an image of science-like activities without providing the real deal like food stylists who can make a raw turkey look edible for a cooking magazine. If you swallow it you may regret your decision.

Findingthe Right

FOR YOUR CLIENTS

Many of your clients need training services and ask you to help them find a qualified trainer. Trainers that come to your salon

may solicit that kind of recommendation. They will undoubtedly sell themselves in the best light possible an understandable and

normal thing to do. This is where it gets interesting.


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CORNERING THE MARKET The primary purpose of claiming

scientific knowledge of behavior is to create a distinction between the speaker and others. Those others are characterized as less knowledgeable and therefore less effective. That is not a valid distinction unless proven. Just like grooming, training can only be evaluated by outcome. Someone who has attended multiple grooming expos to learn how to groom a Bedlington Terrier may or may not produce a better result than a groomer with 30 years experience who has never attended a grooming expo. How would a logical professional groomer decide? A blind trial. Have ten groomers clip Bedlingtons and then judge them without knowing who did which. To date, there has never been a blind trial conducted to validate that science-

based training compares to traditional training. If the improvements of science are so dramatic, you should be able to ID science-trained dogs from traditionally trained dogs with a blink of the eye. Good luck. FINDING THE RIGHT TRAINER

The essential qualities of a good trainer start with things that are unrelated to training. Good trainers have empathy for their clients. That means they have to be a people person. That doesnt mean they are social butterflies. They must be able to adapt to many personality styles and still hold the clients best interest at heart. Good trainers provide good service for their money. If they use inefficient

methods that milk the client for weeks and months without addressing specific issues, that referral isnt going to reflect well on you. I shouldnt have to say this, but a good trainer has to like people as much or more than they like dogs. The job is to satisfy the clients desires and needs. Many trainers offer only services they want to give rather than what the client needs. A good trainer has experience to back up theoretical knowledge. Hearsay is not the best way to become skilled. Beware of trainers that create their perspective by parroting some expert they saw at a seminar. A seminar never gives enough time for the majority of attendees to get any hands-on experience. It is the same

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at a grooming expo. To gain real skills you have to actually do something. Good trainers dont hold clients hostage with big up-front costs that are non-refundable. Nor do they automatically give full refunds if the client isnt happy. In essence, the client is renting their time. If they did the work with full disclosure from the outset, then its no different than taking banjo lessons. If you get the instruction, you pay for the time. This can put a groomer in a bit of a bind. If a client is dissatisfied with the results of training, they may hold it against you.

That makes picking the right trainer pretty important to you. One of the areas that creates great conflict are board and train services. When done correctly they can offer a busy professional (or a clueless owner) a rapid improvement in the dogs behavior. But if the trainer doesnt include the owner in the process, it may be a waste of a lot of money. If a trainer approaches you with that model for their service, ask a lot of questions about how much focus they have on passing the baton at the end of the training. You might also ask

how they support their clients over the long haul. Check the trainers credentials with a very critical eye. Being a police dog handler does not prepare someone for handling a nasty Bichon. Likewise, someone proficient in agility training may never have handled a pushy Rottie with success. Try to find an apples to apples pairing someone who has offered pet dog training, preferably in-home. I have never found a one-to-one correlation between certifications and competence in dog training. That includes academic degrees or professional certifications from organizations that use an advanced degree as a criterion for membership. Someone who has been teaching elementary school children and wants to make a break to something less stressful may know next to nothing about dogs and yet have fancy letters after their name. The least likely, but best way to discover someones ability with dogs, is to watch them train and handle. You might even give them a test have them put a wacky dog on a grooming table and trim its nails. You will see clearly if they have the calm, firm, sure hands and good judgment that mean they have the right experience for the job. If they dont have the handling skills of a first-year groomer, you might want to either educate them or find someone else.

I use such skills with my clients on a regular basis. Its not an add-on, it should be a prerequisite.

Good trainers provide good service for their money. If they use inefficient methods that milk the client for weeks and months without addressing

specific issues, that referral isnt going to reflect well on you.

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S h o w n i n

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T A B L E

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2016

ALL AMERICAN GROOMING SHOW

august 18-21

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2016

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GroomertoGroomer.com52 Groomer to Groomer Vol 35 Ed 6 June 2016

Let me tell you a little secret. I don't like drying pets. After over thirty years of grooming, I can still honestly say that I love my work, but that drying part? It blows. I know perfectly well how important a properly dried coat is. It looks better, is easier to style, and stays looking nice longer than an improperly dried coat. Since I don't enjoy this aspect of the styling process, but want it done right, I have learned to get dogs and cats dried well, and quickly. Here are the tips and tricks I have learned over the years to help this process speed along. CLEAN PETS DRY FASTER

Animals that have been properly bathed, with every possible bit of dirt, dander, and excess oil washed down the drain, dry faster. Choose your shampoo and conditioning products wisely. By using the correct shampoo

and conditioner for the dog's coat, you will not only achieve the end result of the pet looking the best it can, but you may actually shorten the amount of time you spend with a dryer in your hand.

Here is an example: I groom two beautiful Standard Poodles once a month. Their coats are kept fairly short, but they still take me ages to get dry. Recently I noticed one of them had gotten a little something greasy in his coat, so I used my favorite de-greasing shampoo on him that day. And he dried much faster! I was so impressed I tried it on the second poodle, too. I achieved the same results. I wouldn't necessarily consider these particular dogs to have oily coats, but they looked extra terrific when I was done, and drying time was reduced. I consider this a win! Using a de-greaser shampoo is not the best

thing for all coats, but now I am paying a little more attention to dogs when I pop them in the tub. Are they a little oily? If so, a pre-wash with degreaser might make a nice difference. Don't be afraid to suds a dog up for a second (or third!) shampoo if they are dirty. The time taken to get the pet really clean will be worth it.

CONSIDER CONDITIONERS

Heavy conditioners and re-moisturizers are wonderful things to use when you need them, but keep in mind that their job is to hold moisture in, and when you use one you should expect additional drying time. I save heavy conditioners for special cases, and instead use a light rinse on most dogs after shampooing.

HANDS ON

Once the pet is done with the

GROOMING MATTERSby Daryl Conner

DITCH THE

OF DRYINGDREAD


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Drying cats can be particu-

larly challenging because they

tend to curl their legs up to their

bellies while we work on them.

It's the rare cat that will stand

up to be dried. Time spent

wrapped in a warm, dry towel is

particularly effective for the fe-

lines on your client list. I like to

wrap them up and cuddle them,

gently squeezing their legs and

tail through the towel to remove

water. I call this a "kitty burrito"

and it works very well.

DRYING CATSbathing process, use your hands to gently squeeze as much water as you can out of the coat. Slide your hands down the dog's legs, ears and tail, removing water as you go. You will go through fewer towels this way and get the dog or cat dry faster. TOWELS

You may prefer super absorbent "magnet" type towels or regulation terrycloth towels, or a combination of the two. Personally, I prefer terrycloth. I find investing in good quality towels pays off. They last longer, and are more absorbent. First, gently squeeze the coat all over, removing as much water as possible. If the towel gets very wet, grab a dry one and repeat. I like to wrap the dog up and let it sit in the tub a few moments to absorb more water. Little dogs get wrapped up and cuddled a bit. It's amazing how much water the towel will take in on a dog that is wrapped up for a little while.

TABLE TOPPERS

Topping your table with a clean, dry towel, or using a fitted absorbent table topper, is a great idea for a couple of reasons. First off, the fabric will take in any dripping water from the pet. Secondly, it will catch much of the moisture that you blow off once you start using the dryer, and thirdly, it dramatically cuts down on the noise of velocity dryers hitting the table top. This will make the whole process more comfortable for both you and the pet.

HIGH VELOCITY DRYERSI'm a huge fan of velocity dryers

and wouldn't want to groom without one. To me, their biggest drawback is the amount of noise they produce. Depending on the model, motor noise isn't usually the problem; it's the sound of the air when it comes in contact with the pet, or the tub, or the table, or

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whatever it hits that is unpleasant. I use Happy Hoodies on pets when I dry to minimize the noise to the animal's sensitive ears. And I use ear plugs in my ears. I hope you do, too. Regular exposure to that much noise is a sure-fire recipe for being a hard of hearing old groomer, and who wants that? Huh? Do you hear me?!

DRYING SPRAYSI was skeptical about drying

sprays. How could adding moisture to a wet dog help it dry faster? They work by adding products to the dog's coat that help the water sheet off the hair shafts more quickly and easily when you use the dryer. The formulas and ingredients are highly guarded by the manufacturers, but they really do work. Follow the label directions and you will be amazed at how much time you save.

WHAT TO DO WITH YOUR OTHER HAND

If you hold a dry towel or a mois-ture magnet behind the area you are drying in the hand that isn't holding the dryer, it will catch an amazing amount of water and help you work more swiftly. Keeping that moisture out of the air by catching it in a towel is a dandy trick that really helps. PAUSE

I find that if I get the pet about half way dried, then turn the dryer off and do an all over light brushing before resuming, it helps to open the coat, as well as stretch the hair, and dry a bit faster. VENTS, FANS AND/OR DEHUMIDIFIERS

When you have moisture blowing into the air you get humid air. When

the air where you are working in is full of moisture, you will have a hard time getting pets dry. Find a way to remove moisture from your work environment. It may be a good vent fan pulling that moist air out of the space, or it may be a dehumidifier catching the moisture and keeping it out of the air. Either way, you will find pets dry faster, and the air you breathe will have fewer mold spores if you reduce the amount of humidity that surrounds you.

If you, like me, dread drying, try incorporating some of these ideas into your routine. You will find you have more time to tend to the enjoyable aspects of our work, like styling and scissoring and taking a little time to enjoy the pet you are grooming.

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A ll groomers have something in common other than a passion for pets - they are professionals who provide a necessary service for people and pets for a fee. Grooming and pet services are a growing need and in high demand. Establishing good business practices and keeping a loyal and stable clientele is the hallmark of every good groomer and every good grooming business.

In a sea of professionals, how do you set yourself apart? Often times the customer is choosing our salon or our services based upon factors outside of our control. They may like a location or a pricing structure;

they may have randomly selected your salon from the internet or phonebook. Regardless of how they find you, every customer standing in front of you is an opportunity for you to establish your personal brand in your profession.

Personal branding happens every day and we are often oblivious to it in our surroundings. You choose a particular coffee shop because you like the brand of coffee it serves. You likely have a restaurant you return to because you have a rapport with a particular server. You may even have a gas station you frequent because they have cleaner restrooms than one across the street. These are all

examples of defining brands and how they make a difference in your customers choices.

Choosing service providers for most customers is much the same. Consumers may look at a range of factors from convenience to price, however, time and again, the loyal returning customer will be won over and continue to return because you establish a connection with them on a different level.

As a working groomer, you can set yourself apart and begin to develop your personal brand in many ways. Think about what you are passionate about. Are you knowledgeable about breed

E by Khris Batts e

WHATS YOURMOBILE GROOMING CONVERSIONS

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MOBILE GROOMING CONVERSIONS

Dyna GroomFord Transit

Endurance SprinterMercedes-Benz

Pet Stylist EliteFord E-450

Ultra Groom Van/Dodge Promaster

Weve built our reputation the same way weve built the Wagn Tails Family: One unit at a time.With dedicated service, qu

groomer to groomer july 2016

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