Student Village

Grooming Insights Unwritten rules edition

Rule 1: LBF.

L,

is for Loyalty, of which student have none.

B,

is for Bargain Bins, a lost treasure for students.

F,

is for Freebies, because who doesn’t like free stuff.

Rule 2: Things in 2’s are better.

To save money students will take combo deals and buy products that do more than one thing..

Rule 3: TV is Dead.

TV Advertising is not reaching Students… But they do notice YouTube adverts. The

most memorable: Dove & Old Spice

Rule 4: Convenience when shopping.

Rule 5: Listen to what the students have to say.