groundswell
DESCRIPTION
Web experience analysis for local climate change group.Topics covered: purpose,audience,analysis of current website including navigation, content sources, keywords, planning posts, platform, web usability.TRANSCRIPT
groundswellbasscoast.comWeb experience analysis by Mary Schooneveldt
How would you describe your purpose?
How would you describe your audience?
Website: detailing group’s interest http://wwf.panda.org/about_our_earth/aboutcc/cause/?gclid=CP2v0NDS3bkCFQlKpgodrk8AKw
Blog: The Dish http://dish.andrewsullivan.com/ Primary purpose?
Access documents (CMS): http://www.epa.gov/climatechange/science/
Kids: http://www.epa.gov/climatestudents/
Purpose: examples
Who Email list Call to action e.g. Sign up to email or Twitter Google search? e.g. climate change
Inverloch
Audience
www.groundswellbasscoast.com takes you directly to blog: good Home page – parent groundswell? Links to (but not from)
other websites. Expected it to be more like your About page. Should always be ‘what does this site offer?’
About: long scroll to contact info. Usual to have separate Contact page. Re – organise?
Getting involved: good Would change some menu headings (Home & About) TOC – serves no purpose. Maybe Kids? Educators area? Papers – okay for a filing cabinet but doesn’t relate to key
words idea
Organisation: Mary's commentsYour purpose…Your audience
Search box works reasonably well but obvious searches produce no or unexpected results e.g. Inverloch, Broadbent, Wonthaggi.
Items of interest side bar – is well, interesting. Events? Links to unexpected areas.
Tag issues?
Navigation to other areas
Climate change articles/media releases Experts/commentators to quote Papers, brochures Invite contributors, editors, authors Get ideas from your audience Trending twitter topics – might need to
change location
Content sources
http://googlerankings.com/top_keyword_research.php
Key words
The word taxonomy originally meant the science of classifying things, but it has since become a popular term for any hierarchical classification or categorization system.
A controlled vocabulary. For a small, simple taxonomy, you can
create lists of terms in Excel spreadsheets.
Keywords - taxonomy - hierarchy
Keywords - taxonomy - example
Source: http://www.digital-web.com/articles/better_living_through_taxonomies/ See also http://www.emediavitals.com/content/taxonomy-what-media-professionals-need-know
https://managewp.com/checklist-planning-wordpress-blog-posts
How will it benefit my audience? Pick a Keyword Draft a Headline (No More than 65 Characters) Research and plan the post Pick a category Fill in SEO (search engine optimizer)
information
Planning a post
Wordpress.com is a great choice Top down or bottom up? Administrator,
contributors, editors, authors Video cost $60 per year
Platform
http://www.expertusability.com/website-usability-checklist-and-usability-guide/ Guided user experience Text clarity Design consistency
Web usability
Summary/Burning issues/ light bulb moments?