groundswell
DESCRIPTION
Groundswell. Chapter 3 The Social Technographics Profile ChadX2andJack. A.F.O.L. Adult Fans Of Legos. LUGNET- Lego User Group Network Eric Kingsley Joe Comeau Linda Nee. Lugnet. The Social Technographics Profile. -Creators -Critics -Colectors -Joiners -Spectators -Inactives. - PowerPoint PPT PresentationTRANSCRIPT
A.F.O.L.Adult Fans Of Legos
• LUGNET- Lego User Group Network
o Eric Kingsley o Joe Comeauo Linda Nee
Lugnet
Targeting Alpha Moms
Alpha moms are comfortable with technology, interested in parenting, and have an above average incomes.• Optimistic attitude toward technology• Family motivated• Household income of at least $55,000• Some college education
The Global Power of Social Technographics Profiles
• People do not use the same social networks around the world.
• The fundamental emotions that drive people to the Groundswell-- the desire to connect, to create, to stay in touch, and to help each other are universal