group 1 powerpoint 20120402 final
TRANSCRIPT
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Educational Games (primary school)
Renewable Energy & Electric Car
Intake 9B, Group 5:Chan Kin Hei (3356283)Chung Chun Yu (3358149)
Lam Wing Kei (3356387)Lee Cheuk Ming (3356267)Li Shok Hei (3356285)Tsoi Shui Pang (3356338)Yu Kam Keung (3358193)
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Project Background
& Project Objective
Section 1:
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Project Background
Total GHG Emission in Hong Kong (2008)
Electricty Generation
Transport
Others
Presenter: Li Shok Hei
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Project Background
In the Budget 2012-2013, the Government
allocating over HK$30 billion on buildingenvironment-friendly facilities and funding thegreen projects.
secured an additional of HK$180 million tosubsidise bus companies for of hybrid busesand fully electric buses trials.
Presenter: Li Shok Hei
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Project Objective
Pass on the message of Green to ournext generation.
Enlightenment kit in renewable energycollection, transmission and application.
Profitable business in both education &toys market sector.
Presenter: Li Shok Hei
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Market Research,
Analysis,
Strategies and
Implementation
Section 2:
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Product Research
Selling price comparison with Major Competitors
Presenter: Chung Chun Yu
Wind Turbine Capacitor Car
TSMIYA
HK$ 530
TSMIYA
HK$215 toHK$385
T&KWind TurbineHK$ 395
LegoHK$ 530 toHK$845
T&KWind TurbineIIHK$ 330
TomyHK$ 430 toHK$765
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Market Research Education Sector
Presenter: Chung Chun Yu
Education Budget for Developed Countries
US
Dollars(Billion)
*Exchange rate has been applied
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Market Research Numbers of School
Presenter: Chung Chun Yu
Number of Primary & Secondary School
Primary
School
Secondary
SchoolTotal
Hong Kong 568 524 1,092
USA 54,857 37,100 91,957
Australia 6,312 1,396 7,708
UK 21,398 3,741 25,139
China 46,027 14,607 60,634
Total 129,162 57,368 186,530
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Market Research Private / Household Sector
Presenter: Chung Chun Yu
Over 94% of the Hong Kong householdspending in education is roughly HK$31thousand annually.
The $21 Billion US Toy Market in anInfographic indicted overall global toysmarket is about US$52.5 billion
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Marketing Strategy
3 Implementation Stages
1. Start up stage
Target market mainly in primary and secondary
education science lab kit2. Reinvestment stage
Target market will be extended to familyeducational learning kit
3. Sustainability & Commercial Stage Target market will extend to developer and
government for commercial application.
Presenter: Chung Chun Yu
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Financial Analysis
Projected Revenue Assumption
Start Up Expenses
Break-Even Analysis
Projected Profit & Loss
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Financial Analysis
IND. % Year 1 Year 2 Year 3 Year 4 Year 5
Education Sector
(Projected Sell in
Unit) 18% initial
10% 168,000 185,000 204,000 224,000 246,000
Education Sector
(Projected Sale in
Dollar)
US$33.6M US$37M US$40.8M US$44.8M US$49.2M
Private /
Housedold Sector(Projected Sale in
Dollars) 0.1%
initial
18% US$52.5M US$61.95M US$73.1M
Total Sale
AssumptionUS$33.6M US$37M US$93.3M US$106.75M US$122.3M
Revenue Assumption
Presenter: Lee Cheuk Ming
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Financial Analysis
Start Up Cost Summary
Presenter: Lee Cheuk Ming
Office furniture US$5,000Computer hardware and software US$10,000Setup, installation and consulting fees US$8,000Business cards and stationery US$1,500Decorating and remodeling US$5,000
Fixtures, counters, equipment & Installation US$2,000Starting inventory, raw materials, tools, etc. US$16,000Deposits with public utilities US$1,500Legal and other professional fees US$7,500Business licenses and permits US$3,500
Advertising and promotion for opening US$2,500Signage US$2,000Rent & security deposit US$12,000Operating Cash US$12,800Other US$30,000
TOTAL START UP COST: US$119,300
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Financial Analysis
Break-even Analysis
Presenter: Lee Cheuk Ming
Fixed Costs VariableCostsProduction costs:
Direct materials US$32Direct labor US$80Indirect production costs US$15
Selling expenses:Sales salaries & commissions US$4,000 US$3
Advertising US$2,000Miscellaneous selling expense US$1,500
General expenses:Office salaries US$4,000Supplies US$1,000Miscellaneous general expense US$3,500
Totals US$16,000 US$130
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Financial Analysis
Break-even Analysis
Presenter: Lee Cheuk Ming
Sales and Income data:
Selling price per unit $200.00
Expected unit sales 14,000
Target operating income for the period(Monthly) $16,000.00
Results
Contribution margin per unit US$70
Unit sales at break-even point 229
Dollar sales at break-even point US$45,714
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Financial Analysis
Profit & Loss SummaryDescription Year 1 Year 3 Year 5
Income
Sale Income US$33,600,000 US$93,300,000 US$122,301,000
Cost of Goods Sold US$21,840,000 US$60,645,000 US$79,495,650
Gross Profit US$11,760,000 US$32,655,000 US$42,805,350
Presenter: Lee Cheuk Ming
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Financial Analysis
Profit & Loss SummaryDescription Year 1 Year 3 Year 5
Expenses
Start-Up Cost US$119,300
Payroll US$48,000 US$48,001 US$48,002
Sales and Marketing and
Other ExpensesUS$552,000 US$552,000 US$552,000
Depreciation US$5,000 US$5,000 US$5,000Leased Equipment
Telephone US$1,810 US$1,810 US$1,810
Utilities US$5,400 US$5,400 US$5,400
Insurance US$3,000 US$3,000 US$3,000
Office Rental US$12,180 US$12,180 US$12,180
Vechicle OpertaingExpenses US$5,000 US$5,000 US$5,000
Computer Hardware Development
Staff Traning US$12,000 US$12,000 US$12,000
Taxes US$1,764,000 US$4,898,250 US$6,420,803
Total Expenses US$2,527,690 US$5,542,641 US$7,065,195
Presenter: Lee Cheuk Ming
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Financial Analysis
Profit & Loss SummaryDescription Year 1 Year 3 Year 5
Profit & Loss
Summary
Net Profit (Loss) US$9,232,310 US$27,112,359 US$35,740,156
Net Profit
(Loss)%79% 83% 83%
Presenter: Lee Cheuk Ming
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Product
Section 3:
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Wind Generator Structure
Wind Generator included:
6 pieces of 30 degree bevel blades
Speedup Gearbox
DC motor (As a generator)
Tower cabin
Presenter: Yu Kam Keung
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Wind Generator Function
Convert wind energy into electric power
Provide a source to charge up the battery forcapacitor car
Let student know how to get the renewableenergy and how important of the energy
Blades
SpeedupGearbox
Generator DC Output
Presenter: Yu Kam Keung
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DC/DC converter
Description:
DC/DC converter controlled by PWM
Convert a varying input voltage to a fixed output
Used to charge battery and run a Motor
Presenter: Lam Wing Kei
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DC/DC converter
Block Diagram:
Step down the voltage of the Wind Turbine to 3V chargethe battery and capacitor
If any fluctuations , the controller will vary the duty cycleto regulate the output voltage
Presenter: Lam Wing Kei
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Capacitor Car
Gears Motor
Control BoardWheels
Presenter: Chan Kin Hei
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Control Circuit
DiodeProtect the supplywhen adverse currentoccur if the inputvoltage is lower than
the voltage ofcapacitor.
Zener diode Protection the limitof capacitor charging No more than 2.3V
Presenter: Chan Kin Hei
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LabVIEW System Monitoring
LabVIEW has been programmed to :
Collect current and voltage information from
wind turbine, convertor / inverter and batteries.
Transform and calculate collected data into
graphical display.
Presenter: Tsoi Shui Pang
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LabVIEW System Monitoring
Monitoring
Calculate
dPresenter: Tsoi Shui Pang
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Summary
Section 4:
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Summary
Steady growth in education funding
Government Investment in environmental project
Positive investment return
This project is in the solid position to launch
Presenter: Lee Cheuk Ming
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Q & A
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The End