group 128 5024 google+
DESCRIPTION
pptx versionTRANSCRIPT
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Content
Part 1: Who is Innovita?Part 2: From the Creative Brief…Part 3: Creative ConceptPart 4: ExecutionsPart 5: Q&A
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Who is
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Innovita Advertising
(Barraud, n.d.)
(Saatchi & Saatchi 2011)
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Awards
(Media Federation 2011)
(Shaadi.com 2011)
(Seeklogo 2011)
(John, B 2011) (Effie Worldwide 2011)
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We are the vitamins you need!
Sunny – Vitamin A(Art Director)
Yvonne – Vitamin D(Digital Media Director)
Mandi – Vitamin B(Brand Development Director)
Crystal – Vitamin E(Execution Planner)
Blandina – Vitamin C(Senior Copywriter)
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Our Clients
(bakura 2011)
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From the Creative Brief…
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Functions
Product
Brand
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Issue and Insights
(Cowling 2011)
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Single-minded Proposition (SMP)
Worth the effort
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Target Audience - Primary(Cohen n.d.) (Dazeley n.d.)
(Simpson n.d.)
(thenakedsnail, n.d.)
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Target Audience - Secondary(Compessionate Eye Foundation n.d.)
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Tone of Voice
(Lewis n.d.) (Vervitsiotis n.d.)(Beard & Cerf 1993)
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Requirements
• Channels: • Budget: $XXX,XXX.00
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Creative Concept
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OLD OLD(Facebook 2011) (Twitter 2011)
(Google 2011)
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Worth the effort?
(Walsh, n.d.)
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Yes, it is!
(Stanmore, n.d)
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Yes, it is!
Jeremy, 25-year-old, said `I keep my social network running for my girl.’
(King, n.d.)
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Be A Good Guy(Yamada 2004)
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Executions
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Game – The Good Guy Challenge
Rules:1. 100-day campaign2. Complete tasks to accumulate points3. Top 3 players will receive prizes form Google+
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Homepage
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Uni-mode
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Work-mode
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Family-mode
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3D Outdoor Figures
Mr. Good Guy
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Find Mr. Good Guy!
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Example: Sydney
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Embedded Videos in Google Flash Banner
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You can choose from…
Age 18 - 24
Age 25 - 29
Age 30 - 35
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Age 18 - 24
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Age 25-29
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Age 30-35
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Classified Ad
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We look forward to working with you!Google +: Be A Good Guy!
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Q&A
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References• Barraud, M., n.d., Smiling business people sitting in bean bag chairs with stacked hands, Getty Images, accessed 12
October 2011, <http://www.gettyimages.com.au/detail/104821996>.• Bar, J., 2009, ‘Redfern Railway Station’, Sydney – City and Suburb, weblog post, 14 May, accessed 11 October 2011,
<http://sydney-city.blogspot.com/2009/05/redfern-railway-station.html>.• Beard, H. and Cerf, C., 1993, The Official Politically Correct Dictionary and Handbook, Villard.• Cohen, S., n.d., College student with books studying in library, Getty Images, accessed 11 October 2011, <
http://www.gettyimages.com.au/detail/96621399/The-Image-Bank>.• Compessionate Eye Foundation n.d., Portrait of smiling business man, Getty Images, accessed 11 October 2011, <
http://www.gettyimages.com.au/detail/97533802>.• Cowling, D 2011, `Australian Google+ User Numbers – August 2011’, SocialMediaNews.com.au, 23 August, accessed 12
October 2011, <http://www.socialmedianews.com.au/australian-google-plus-user-numbers-august-2011/>.• Dazeley, P., n.d., Teenage university student with jobs news paper, Getty Images, accessed 11 October 2011, <
http://www.gettyimages.com.au/detail/101952826/Photographers-Choice>.• Effie Worldwide 2011, Effie Worldwide Company Page, accessed 9 October, <http://www.effie.org/>.• Facebook 2011, Facebook, accessed 12 October 2011, <http://www.facebook.com>.• Google 2011, `Google+: real life sharing, rethough for the web’, Google.com, accessed 12 October 2011,
<https://plus.google.com/up/start/?continue=https://plus.google.com/&type=st&gpcaz=499dca2f>.• Bakura 2011, ‘Logo Design Company’, Graphic Design Logo, weblog post, accessed 9 October 2011,
<http://www.graphicdesignlogo.net/tag/best-logo-design-company/>.• Johns, B. 2011, ‘Porsche, off the pedestal’, Media Room, accessed 9 October 2011,
<http://media-room.c-k.com/tag/adweek/>.
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References• Jtu100, 2008, ‘Tribute to Town Hall Station #1’, Sydney Transport Blog, weblog post, 30 October, accessed 11 October
2011, <http://sydneytransportblog.wordpress.com/>.• King, W., n.d., portrait of happy, confident young adult student, Getty Images, accessed 12 October 2011,
<http://www.gettyimages.com.au/detail/107217376/Riser>.• Lewis, J., n.d., Young bussiness male after using chalkboard, Getty Images, accessed 11 October 2011,
<http://www.gettyimages.com.au/detail/108645297/Taxi>.• Media Federation 2011, ‘Upcoming Awards’, accessed 9 October 2011, <http://mediafederation.org.au/MFA
%20Awards/Upcoming%20Awards>.• NSW Transport Cityrail, n.d., Central, accessed 11 October 2011,
<http://www.cityrail.info/about/history/central_station>.• Saatchi & Saatchi 2011, `The Lovemarks Company – Office’, Saatchi & Saatchi, accessed 11 October 2011, <
http://www.saatchi.com/global_network/office_locations?agency=72>.• Scott, J., 2011, personal interview on 2 October 2011.• Seeklogo 2011, ‘Vector Logo: Advertising Age’, Seeklogo.com, accessed 9 October 2011,
<http://www.seeklogo.com/advertising-age-logo-3725.html>.• Shaadi.com 2011, ‘Most Innovative Companies’, Shaadi.com, weblog post, accessed 9 October 2011,
<http://blog.shaadi.com/shaadi-com-amongst-the-50-most-innovative-companies/>.• Simpson, S., n.d., College students having group discussions, Getty Images, accessed 11 October 2011,
<http://www.gettyimages.com.au/detail/200179869-001/Stone>.• Stanmore, S., n.d., Young couple fighting, side view, Getty Images, accessed 12 October 2011,
<http://www.gettyimages.com.au/detail/200534031-001/Photographers-Choice-RF>.
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References• thenakedsnail, n.d., working from home, Getty Images, accessed 11 October 2011,
<http://www.gettyimages.com.au/detail/105968797/Flickr-Select>.• Twitter 2011, Twitter, accessed 12 October 2011, <http://www.twitter.com>.• UNSW, 2011, UNSW, accessed 11 October 2011, <http://www.unsw.edu.au/>.• UOW, 2011, UOW, accessed 11 October 2011,
<http://www.uow.edu.au/index.html>.• UTS, 2011, UTS, accessed 11 October 2011, <www.uts.edu.au>.• Vervitsiotis, D., n.d., White puzzle piece next to where it fits, Getty Images, accessed
11 October 2011, <http://www.gettyimages.com.au/detail/104480297/Photographers-Choice>.
• Walsh, K., n.d., Man with curious expression, close-up, highsection, Getty Images, accessed 12 October 2011, < http://www.gettyimages.com.au/detail/200067377-001/Taxi>.
• Yamada, T., 2004, Mist from spray bottle, Getty Images, accessed 12 October 2011, <http://www.gettyimages.com.au/detail/200407403-001>.