group 17: wonsuk oh, chi zhang november 15, 2011 source: eon: enhanced online news
Post on 19-Dec-2015
215 views
TRANSCRIPT
Kxen InfiniteInsight™ Express
Group 17: Wonsuk Oh, Chi Zhang
November 15, 2011
Source: EON: Enhanced Online News http://eon.businesswire.com
Motivation
System overview
Case study (communication service provider)
Outline
Business decision relies on data analysis
Big data
Software packages: OLAP, data mining
Insight gap, time gap
Why InfiniteInsight™ Express
Infiniteinsight Express =
System overview
Sybase + Infinite insight +business templates
Graphical based interface
-Time frame-Target audience-Budget-expected profits-specific constrains
Easy data analysis
preprocess data set
Build predictive model
Prediction (score)
Scheduled refresh (triggered by new data)
Easy data analysis
CSP Spends over $200 to acquire a new customer.
CSP WantsRetaining customersCross-selling products and services
If the customers switches other CSP,Lose the acquisition costLost the revenue
Scenario
Need to determine with a certain level of probability the likelihood◦ If an influencer churns,◦ for the rest of the social circle to churn as well.
Social Network Analysis requires◦ Performance critical: Not only look at one customer
at a time, but to analysis hundreds of behaviors events across thousands of millions of customers.
◦ Time critical: The churn event for the rest of the social circle typically occurs within four to seven days
Problem & Challenge
Solution
KXEN InfiniteInsight™
SMS log
Call log
Interaction Social graph
KXEN InfiniteInsight™
Data mining
Data warehouse/OLAP
Big data
Relation to this course
1.http://eon.businesswire.com/news/eon/20111115005690/en/Predictive-Analytics/Data-Mining/Customer-Lifecycle-Analytics
2. http://www.kxen.com/Products/Express3.http://www.kxen.com/assets/Documents/Resources/Documents/
KXENSybase_DS_The_Power_of_Predictive_Analytics.pdf4.http://www.kxen.com/assets/Documents/Resources/Assets/
Documents/KXENSybase_WP_SNA.pdf5. http://www.kxen.com/Industries/Financial+Services
Reference