group 6 - fabric row

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Art Party Gigi Cheng Sarella Chiu Vinco Tse Leo Chan Venny Wong Euginia Lau Phoebe Luk Ham wong

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Page 1: Group 6 - Fabric Row

Art Party

Gigi ChengSarella ChiuVinco TseLeo ChanVenny WongEuginia LauPhoebe LukHam wong

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ContentIntroductionOur StoreProduct & ServicesGrand Opening EventMarketing StrategiesConclusion

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Introduction

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Page 5: Group 6 - Fabric Row

Introduction Fabric Row is a hub for textile-related

businesses in Philadelphia.

Many of the stores along Fabric Row began in the late 19th century as pushcarts selling fabric, produce, or other small items.

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Early 20th-century Fourth Street included kosher butcher shops, fish stores and dairy stores, fruit and vegetable carts, stands stretching from Lombard to Carpenter.

Many of the original shops on Fabric Row remain, and are entering their third and fourth generation of family ownership

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Feature everything from unique buttons to imported silks, as well as other necessary textiles needed by designers

Eclectic mix of shops ranging from third-generation fabric stores to a nightclub that boasts the best DJs in Philadelphia.

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Map

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Our Store

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Our Concept Therapeutic

Let people to relax themselves from stress Consolidate the relationship between friends, families

and colleagues

Inspirational Encourage creativity

Memorial Take away home with your gifts decorated by people

themselves

Environmental-friendly Merchandizes and gifts are recycled products

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Our Name

ART PARTY• Draw• Paint• Decorate

gifts

• Gatherings• Outings• Food• Drinks

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Our Logo 7 colors for

design

Use prime color & upper case for ‘ART’

Splashes of paints as background

Artistic and fun font

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Our Shop

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Floor Plan

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Target Customers Children

Drawing/ Painting classes

Young Families

GatheringsOuting ServicesWorkshops

Cooperates

GatheringsOuting ServicesWorkshops

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Products & Services

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Art Jamming Classes

Children Art Jamming ClassCorporate Art Jamming Class

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Adult Art Jamming Classes: With Friends / Relatives

Art Jamming Classes

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Out Door Service: Art Jamming Party

Our Door PartyArt Jam Easter Party

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Out Door Service: Art Jamming Party

Art Jam Birthday Party

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Merchandised Products

Logo/ Designed T-shirts

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Merchandised Products

Caps

Tote Bag/ Duffel Bags

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Recycled Materials Milk Bottles Wine Bottles Shoe boxes

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Equipment

Paints

Paint Brushes

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CanvasPainti

ng

knife

Equipment

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Grand Opening Event

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Opening Party Free Beverages and Food

Tarts, pies and

sandwiches

Soft Drinks and Juice

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Opening Party Wall Hand-printing

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Opening Party Souvenirs

Artjam-keychain

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Marketing Strategies

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Promotion Website Online Booking Facebook or Twitter page

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Discount Birthday discount

Free workshop

Annual discount50% discount in April

Group discountBuy 6 get 1 free

Student Discount95% discount

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Future Plan Competitions Exhibitions

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Conclusion