Group 7– Social Media-Use of Twitter

Respect the Road, Sab Miller

THE BRIEF:

To increase followers and interactions on Sab Miller’s Respect the road Twitter channel @RespectTheRoad through a contest.

THE CREATIVE EXECUTION :

Our campaign, #Blow The Whistle, asked people to blow the whistle against any anyone/anything that was coming in the way of road safety by raising their voice and literally carrying a whistle in their pockets.

We conducted a Twitter contest and asked people what they would like to “#Blow The Whistle” against.

Responses:

Results:

#BlowTheWhistle was trending all over the country and also individually in Indian cities.

#BlowTheWhistle was trending all over the country and also individually in Indian cities.

Our campaign received 7,24,186 impressions and a reach of 1,74,136 in just 1 day!

Media coverage: Our campaign was covered by prominent sites like Campaign India, indiantelevision.com etc.

Thanks