CHAPTER I(INTRODUCTION)

BACKGROUND OF THE STUDY• Social networking sites nowadays are very affordable and

very easy to install. It allows the enterpriser to create a new strategy and an innovative way to advance her business. It helps them build business relationship, improve their online trading and increase the brand awareness.

• Social networking is a form of communication platforms that have been growing over the past decade. It is a great way to produce good affiliation with your customers and positive publicity around the internet. The most influential and popular networking sites are Facebook, Myspace, Twitter and Multiply. Having an account in one of these sites is essential for an effective marketing campaign.

Statement of the Problem

• This study identifies the outcomes of using social networking sites in promoting our business. In this research, we intend to further know how convenient and effective on the part of young entrepreneurs to use social networking sites as their tool for advertising and marketing their goods and services.

Significance of the Study

• Since advertising goods and services through social networking sites has reached the business world, sharing information about products and services would be an easy way to communicate to customers. It also helps the people to post ideas and comments in response to the business owners’ entries.

• The researchers believe that this study would have a contribution on the fields of marketing and advertising through giving information about the outcomes of using social networking sites for product and service promotion.

Scope and Delimitation

• This study is limited only to the students of St. Scholastic’s Academy of Marikina, attending a secondary education, school year 2010-2011, who are engaged or interested in business. Their ages range from 13 to 17 years old.

• The study will examine the students who use social networking sites, like Facebook, Twitter, and Multiply, in promoting their goods and services.

CHAPTER II(REVIEW OF RELATED LITERATURE

AND STUDIES)

• Fraser and Dutta (2008) • Dana (2001)

• Jenifer Gate of Ezine Articles.com

CHAPTER III(RESEARCH DESIGN AND

METHODOLOGY)

METHOD OF RESEARCHED USED

• The design employed by the researchers in order to carry out the purpose of the study was the descriptive method. With the use of the descriptive method, the researchers were able to identify the prevailing number of Scholastican’s who were involved in the use of social networking sites or in the other hand called the SNS. It also helped the researchers to develop a level that deals with different activities that students do through using SNS.

SOURCES Of DATA

• The respondents of this study were the students of the high school department of SSAM. The student-respondents were from Years I-IV who are currently enrolled for the school year 2010- 2011. The Data sampling was used. It was the random sampling method. One survey sheet was specifically used for the entire year level and was distributed for selected students for Years I- IV.

DATA GATHERING INSTRUMENTS

• Questionnaire- A two-page questionnaire was designed for this study. The questions formulated are to be answered by five randomly selected students in each section in all year level f St. Scholastica’s Academy of Marikina school year 2010- 2011. The expected time to complete the questionnaire was estimated to be exactly five minutes only.

• Thus, the set of questionnaire was structured using dichotomous format. In this type of questionnaire, the respondents were given possible choices.

DATA GATHERING PROCEDURE

• Percentage Distribution % = f x 100

n

% = Percentagef = Frequency of an item or responsen = Total number of respondents

• Weighted MeanX = fx

nX = Computed Meanf = Frequencyx = Item valuen = Total number of respondents

CHAPTER IV(PRESENTATION, ANALYSIS, AND

INTERPRETATION OF DATA )

Social Networking Sites used for Product and Service Promotion

Differences of online purchasing from purchasing in store

Customer’s satisfaction with online goodies.

Frequency of online purchasing1st Year

2nd Year

3rd Year

4th Year

F % F % F % F %

Once a month

3 33% 0 - 1 13% 0 -

Twice/thrice a month

2 22% 0 - 1 13% 1 14%

Once a year

4 44% 6 100%

5 63% 5 71%

More than a year

0 - 0 - 1 13% 1 14%