group crit presentation 09/10
DESCRIPTION
Group Crit Presentation 09/10 Sophie Wilson BriefsTRANSCRIPT
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Sophie WilsonBA (Hons) Graphic DesignOUGD301
09/10/2012
Freebees Honey2-4
Orange Juice5-7
University of LeedsBallet Society8-10
Jessie Leong Photography11-13
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FreebeesHoney
Client
Self Initiated/Freebees Honey
Brief
A brand investigation of honey production and development with a focus on ethics and sustainability.
Outcomes
Honey branded jars/packagingPromotional Publication about endangeredhoneybee species within the UKHoney Recipe BookRetail/Graphics PromotionPrinted AdvertisingWebsite (Interactive Information)Packaging Design
Sophie WilsonBA (Hons) Graphic DesignOUGD301
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Beekeeping PhotographyVarious sources/Photography creditsImages sourced via Google Images
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Ah&Oh StudioBabees HoneyImages sourced via anandoh.com
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Sophie WilsonBA (Hons) Graphic DesignOUGD301
OrangeJuice
Client
Self Initiated/Orange Juice ‘Rip it Up’ Tour 2013
Brief
A brand investigation of 1980's Indie/Nu-Wave band, 'Orange Juice', with a focus on promotional branding.
Outcomes
Gig ProgrammePromotional Print/Poster DesignsInteractive WebsiteApp DevelopmentBrand Merchandise (Retail):Tickets, Totes, Badges, T-Shirts, WristbandsPrinted AdvertisementDigital Advertisement
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Sophie WilsonBA (Hons) Graphic DesignOUGD301
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Sophie WilsonBA (Hons) Graphic DesignOUGD301
Melanie DoulinOffice Space movie posterImages sourced via Behance
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Sophie WilsonBA (Hons) Graphic Design OUGD301
BalletSociety
Client
University of Leeds Ballety Society (Carys Blackbourn, President)
Brief
A brand identity investigation of theUniversity of Leeds Ballet Society with a focus on promotional marketing.
Outcomes
Logo/Brand IdentityWebsite/Web DesignWeb & Print AdvertisingProspectus 2012/13Branded HoodieBusiness CardsPromotional Print (various)Letterheads & StationaryTimetable/Society Starter Pack
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Sophie WilsonBA (Hons) Graphic DesignOUGD301
University of Leeds Ballet Society HoodiesStock image from ansom-moore.co.uk
U N I V E R S I T Y O F L E E D S
B A L L E T S O C I E T Y
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Josip KelavaMelbourne Dance Company 2012Images sourced via Behance
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Sophie WilsonBA (Hons) Graphic DesignOUGD301
JessieLeong
Client
Jessie Leong PhotographyBA (Hons) Photography Yr IILeeds College of Art
Brief
A typographic brand investigation of Jessie Leong Photography with a focus on print and digital promotion.
Outcomes
Logo/Brand IdentityWebsite/Web DesignBusiness CardsLetterheads & StationaryThank You Cards/Mail outsDigital Portfolio (A/W 2012)Printed Portfolio (A/W 2012)Networking Development
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Jessie LeongRenée: the woman born againImages sourced via Facebook
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Jonny Storey Fashion PhotographerDesigned by Matt SetchellImages sourced via mattsetchellcreative.com
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Sophie WilsonBA (Hons) Graphic DesignOUGD301
Thankyou
Plans 12/09
Develop and define conceptual,research and initial brand identity design.Send University of Leeds Ballet Societydesigns (logo, brand development) off for final submission and feedback.
Thank you for your timeAny questions?